November 15, 2017
Why You Should Advertise Online

Why You Should Advertise Online

November 14, 2017
What is SEO and Why Do I Need It?

What is SEO and Why Do I Need it?

November 8, 2017
How to Keep Customers Coming Back

How to Keep Customers Coming Back

Getting new customers is essential to any successful business strategy. Sometimes, however, we get so focused on attracting new customers, that we forget to nurture those […]
November 6, 2017
How to Turn Your Employees Into Brand Advocates

7 Ways to Turn Your Employees Into Brand Advocates

It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
November 6, 2017
How SEO Helps Your Business

How SEO Helps Your Business

November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
November 1, 2017
Why You Need a Custom Marketing Plan

Why You Need a Custom Marketing Plan

The idea of developing a unique approach to each company’s marketing is not new. This is how every large business handles its marketing. After all, if […]
October 31, 2017
Power Words for Powerful Emails

Power Words for Powerful Emails

When email inboxes are flooded with promotions, campaigns, and news, it can be hard to get heard above the din. How do you get noticed in a sea of messages? The first step is in the subject line. You've got one shot to grab attention and get people interested in what you have to offer. So what goes into a strong email subject line?...
October 30, 2017
How-to-Produce-Shareable-Content-and-Social-Media-Posts-02

How to Produce Shareable Content and Social Media Posts

Shareable content and social media posts are a terrific way to expand your reach and establish your brand as a trustworthy and recognizable business. We’ve put […]
October 28, 2017
Sales Tips for Small Business Owners (2)

Sales Tips for Small Business Owners

Whatever product or service you offer, the one thing that all businesses need to survive and thrive is steady sales growth year over year. There are […]
October 26, 2017

How to Use Word Clouds to Improve Your SEO

You have your keyword list that you keep in the back of your mind when writing content for your website, but do you really have a […]
October 25, 2017
What is Lead Nurturing

Lead Nurturing: What It Is and How to Do It

Lead nurturing is the process of meaningfully engaging with buyers at every stage of the sales funnel and throughout each phase of the buyer’s journey. This […]
October 6, 2017
How to Get Your Website Noticed

10 Ways to Get Your Website Noticed

September 28, 2017
5 Steps to Improve Your Website's Search Rankings

5 Steps to Improve Your Website’s Search Rankings

For many of you out there who are looking to improve your search engine ranking, trying to understand how Google ranks your website can be an […]
September 23, 2017

Fall Into Digital: Autumn-Themed Ways To Grow Your Business

The team at Propel is certainly guilty of loving the Fall. From sweater weather to pumpkin spice lattes we love all these Fall favorites. You don’t have to be in New England to take advantage of all Fall has to offer. Take inspiration from the season and put it into one of our other favorite staples - your content!...
September 23, 2017
Email Marketing Metrics that Matter

How to Measure the Success of Your Marketing Emails

Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]
September 22, 2017
Marketing on LinkedIn

Steps and Strategies for Marketing on LinkedIn

Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 20, 2017
10 Low-Cost Marketing Strategies for Your Business

10 Low-Cost Marketing Strategies You Should Be Using

10 affordable ways to get found, generate leads, raise awareness, and obtain customers for your business.
September 19, 2017
How to Turn Instagram Followers into Customers

How to Turn Instagram Followers into Customers

The social networking platform Instagram is blowing other social media platforms out of the water. With its massive growth rate, Instagram has become more than just […]
September 18, 2017
How to Get Free Press for Your Business

How To Get Free Press For Your Business

The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 17, 2017
Tips for Coming up With a Great Elevator Pitch

Tips for Coming up with a Great Elevator Pitch

As a business owner, you are constantly being asked what you do or what your business does—in your day-to-day conversations, on the train, in line at […]
September 15, 2017

8 Common Small Business Marketing Challenges (and How to Overcome Them)

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
September 14, 2017

How to Create Catchy and Effective Email Subject Lines

September 14, 2017
Tips for the Overwhelmed Business Owner

Tips for the Overwhelmed Business Owner

No matter how strong you are as a business owner, at some point you will feel overwhelmed. It’s just a part of the job. There’s always […]
September 13, 2017
On-Page vs Off-Page SEO

Google Ranking Factors: On-Page vs Off-Page SEO

September 11, 2017
Ways to Repurpose Your Content (2)

20+ Ways to Repurpose Your Content

Creating stellar content is not easy. It takes time, energy, and commitment. The good news is that once you’ve put together a brilliant blog post or […]
September 9, 2017
great email subject lines

40 Great Email Subject Lines

September 9, 2017

What is PPC Advertising and How Does it Work?

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]
September 8, 2017
How to Run a Facebook Contest

How to Run a Facebook Contest

Contests make for successful social media campaigns because they can help facilitate a number of goals. They can help you to find new followers and customers, keep […]
September 8, 2017
What Makes a Good Marketing Email?

What Makes a Good Marketing Email?

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]
September 7, 2017
10 Ways to Get More Instagram Followers

10 Ways to Get More Instagram Followers

With over 700 million monthly active users, and over 400 million active daily users, Instagram is a very large market place. If its users made up […]
September 2, 2017
Time-Saving Tips for Business Owners (1)

15 Time-Saving Tips for Business Owners

For most of us—but business owners especially—time is scarce. There is always more to do than hours in the day. Even worse, in the midst of […]
September 1, 2017
types of online advertising

6 Types of Online Advertising for Your Business

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
August 30, 2017

11 Email Marketing Tips to Drive up Your Lead Conversion

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
August 29, 2017
How to Do an Instagram Giveaway

How to Do an Instagram Giveaway

A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]
August 28, 2017
How to Develop Your Brand Message

How to Develop Your Brand Message

To succeed as an entrepreneur in today’s economy, you must have a brand that resonates with your target audience. The key to resonating with your target […]
August 26, 2017
Social Media Hacks for Small Business Owners

8 Social Media Hacks for Small Businesses

No matter what industry you are in, social media plays a huge role in promoting your business. Growing a social media following is a long-term process […]
August 25, 2017
Examples of Twitter Ads

Examples of Twitter Ads

Twitter is one of many platforms available for online paid advertising. Every platform is different, and your audience’s preferences, expectations, and desires may change from one […]
August 23, 2017
15 Benefits of Content Marketing

15 Benefits of Content Marketing

‘Content is king’ is a phrase that we’ve all heard, and might even be sick of hearing. You probably know how important content is to the […]
August 22, 2017
How to Come up with an Effective Brand Strategy

How to Come up with an Effective Brand Strategy

Your brand is a collection of all the thoughts and emotions that come to mind when a person thinks about your business. From your logo to […]
August 21, 2017

How to Conduct a Competitive Analysis

If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 19, 2017
Types of Social Media Marketing Campaigns

Four Types of Social Media Marketing Campaigns

Social media marketing campaigns are an incredibly effective, and mostly free, way to reach a large group in one shot. There are several strategies to use […]
August 18, 2017
The Marketing Funnel- A 5-step Recipe for Success

The Marketing Funnel: A 5-step Recipe for Success

There are a few variations of how marketing funnels are defined, but at the end of the day they all seek to accomplish the same thing: […]
August 16, 2017
What Makes a Good Business Logo

What Makes a Good Business Logo?

Your business logo is something that many people see on a day-to-day basis, but that has more of an impact on them than they make think. […]
August 14, 2017
Ways to Automate Your Marketing

Ways to Automate Your Marketing

Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 12, 2017
Motivational Benefits of Art in the Workplace

Motivating Your Employees in the Workplace— with Art!

Much of motivation is intrinsic, and there’s certainly no formula for the extrinsic. What you can do is try. Try to support and supplement, rather than […]
August 11, 2017
What is Brand Awareness

How to Build Brand Awareness: Definitions, Steps, and Examples

No matter the quality of your products and services, no matter how much you spend on advertising, and no matter how much you post to social […]
August 8, 2017
The How and Why of Marketing on Twitter

The How and Why of Marketing on Twitter

As one of the biggest three social media platforms, there’s no ignoring Twitter. Many business owners, however, don’t see the benefit of Twitter marketing. To them, […]
July 27, 2017
SEO Basics- What are Keywords

SEO Basics: What are Keywords?

July 25, 2017
Benefits of Twitter Polling and Social Listening for Business Owners

Benefits of Twitter Polling and Social Listening for Business Owners

Twitter is a great social media platform for learning more about your industry and market. More than any other social media platform, perhaps, Twitter provides a […]
July 19, 2017
Work/Life Balance Tips for Small Business Owners

Work/Life Balance Tips for Small Business Owners

Everybody struggles to tackle the ambiguous task of balancing a healthy work/life relationship. With the technology available to us today, it is easy to check our […]
July 3, 2017
10 July 4th Marketing Campaigns and Promotions

Ten Ideas for 4th of July Marketing

Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their […]
July 1, 2017
july marketing ideas

10 Marketing and Blog Ideas for July

July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters […]
June 30, 2017
Boost Your Marketing with Live Chat

Boost Your Marketing with Live Chat

Think you’ve lost that loving feeling? Maybe it’s time to test out the waters with Live Chat! Proactively engaging site visitors before they even have a question can be the spark to ignite that eternal flame with potential customers....
June 29, 2017
Social Media Stories and Marketing

The Marketing Benefits of Social Media Stories for Business

Instagram and Snapchat Stories add more value than you might initially suspect to your small business marketing efforts. Not only is it fast and visual, but […]
June 29, 2017
savvy SEM tips

6 Savvy SEM Tips

Running a Google AdWords campaign can be imperative for your business. But what does it take to run an SEM campaign? To help the new user get started, or to help the veteran users improve, here is a quick list of 6 helpful tips to maximize your digital marketing budget...
June 27, 2017
Best spotify playlists for work

Best Spotify Playlists for Work

Work can be stressful, and as an overtasked, constantly moving business owner, you do a lot of it. What’s great about music is, not only can […]
June 26, 2017

Propel Marketing is Now ThriveHive

June 26 for Propel Marketing represents a very important day in our story. As of this day, Propel Marketing is now ThriveHive! Our change in name, look, […]
June 21, 2017
social media channels social media channel management what social media should I use what social media should my business use

Finding the Best Social Media Channels for Your Business

Having a strong and active social media presence is pivotal for reaching a larger audience and reinforcing your brand image. There are five main social channels […]
June 16, 2017
What does boost post mean

Boosting Posts on Facebook: When, Why, and How

Facebook helps small and local businesses to gain visibility in their local communities, get found by more potential customers, and build their audience. Facebook is free, […]
June 16, 2017
Beginners Guide to Display Advertising

A Beginner’s Guide to Display Advertising

Display advertising, the banner advertisements at the top or side of your favorite websites, can be an incredibly effective tool to work into your current digital marketing mix. Whether you're running your first display ad or fiftieth, here are 10 helpful tips to manage an effective campaign....
June 15, 2017
How to Post Videos to Instagram

How to Post Videos to Instagram (with a Video Instruction)

Instagram is an ideal platform for sharing visually compelling stories. Indeed, “a picture is worth a thousand words,” and companies have profited greatly from marketing on […]
June 13, 2017
7 Ways Small Businesses Can Compete With Big Businesses

7 Ways Small Businesses Can Compete With Big Businesses

One of the biggest challenges a small business owner faces is keeping up with big businesses. These larger companies—with their big marketing budgets and bulk purchasing […]
June 12, 2017
Benefits of Going Green for Business Owners

Benefits of Going Green For Business Owners

The benefits of going green as a business right now are manifold. Eco-friendly practices used by canny business owners are not only showing strong results on […]
June 12, 2017
What are Buyer Personas and Why Does My Business Need Them- (1)

What Are Buyer Personas, and Why Does My Business Need Them?

Effective marketing and customer satisfaction for your business require you to understand what drives your target audience. While the members of this group share much in common—interest […]
June 8, 2017
instagram videos, gain views on instagram

Instagram Video Marketing: How to Increase Your Video Views

Social media and video marketing are both effective means of boosting your brand recognition, increasing your customer loyalty, and improving your overall online presence. Instagram is […]
June 7, 2017
6 Tips for a Successful Rebrand

6 Tips for a Successful Rebrand

Branding is very important to companies big and small. It defines who they are and depicts a literal image and message to not just their customers, […]
June 6, 2017
How (and Why) to Make Your Business More Eco-Friendly

How (and Why) to Make Your Business More Eco-Friendly

Businesses across the country are making efforts to become more eco-friendly. Choosing to be more eco-friendly not only helps the climate, but also the productivity of […]
June 6, 2017
6 Key Considerations for Expanding Your Business

6 Things to Consider When Expanding a Business

If you’re like most business owners, you started small—very small. When you were first starting out it might have been just you. Then you may have […]
May 30, 2017
handling bad reviews

The Dos and Don’ts of Handling Bad Online Reviews

Everyone struggles to respond to negative feedback, especially when it relates to maintaining your business’ reputation. How long should I wait to respond? What’s the appropriate […]
May 29, 2017
June Marketing and Blog Ideas

10 Marketing & Blog Ideas for June

June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the […]
May 26, 2017
How to Create the Perfect Instagram Business Profile

How to Set Up a Successful Instagram Business Profile

The nucleus of your Instagram marketing is your profile. Whether you’re just setting up your business Instagram account or already have an active following, spending a […]
May 24, 2017
6 steps to responding to negative reviews

6 Steps to Deal with Negative Reviews

In today’s interconnected digital world, online reviews hold more power than ever. In fact, they can make or break a small business. Positive reviews can build […]
May 22, 2017
6 Ways to Build Brand Loyalty

6 Ways to Build Brand Loyalty

Customer loyalty is worth its weight in gold to your business. With the convenience of the Internet, consumers have more access to your competition now than […]
May 17, 2017
How to Understand Your Customer's Decision-Making Process

How to Understand Your Customers’ Decision-Making Process

Did you know that the average consumer travels through a predictable decision-making process before they buy a product or service? This path has general commonalities across industries and […]
May 10, 2017
Promotional Merchandise Company Swag Advantages Tips

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items […]
May 10, 2017
generating leads offline

7 Strategies for Generating Leads Offline

In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online.  However, this doesn’t mean you should completely replace all […]
May 8, 2017
What to Put In Your Email Newsletters

What to Put in Your Email Newsletters

May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 30, 2017
May Marketing and Blog Ideas

May Marketing and Blog Ideas

May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for […]
April 28, 2017
Live Chat Best Practices

7 Important Live Chat Best Practices

Live Chat is a powerful and timely way to connect with customers and be able to directly impact and quicken the buying process. It can also […]
April 25, 2017

Understanding Your Facebook Page Insights

Facebook Insights is one of the newest and most helpful features that can help business owners track exactly who is looking at their Facebook business page, when […]
April 19, 2017

Benefits of Retargeting: 10 Reasons to Retarget Your Website Visitors

Retargeting sounds like starting over with the targeting of a prospect. Who wants to start over from scratch every time a visitor comes to their site […]
April 18, 2017

How to Measure Brand Awareness

Brand awareness plays a major role in the growth of your business, so it is a crucial element to pay attention to. However, it’s not as […]
April 12, 2017

10 Reasons to Use Live Chat

People love shopping at home these days. Rather than hunting for a parking space, fighting the crowds, or going in and out of multiple stores, they […]
April 10, 2017
What is Retargeting

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you […]
April 7, 2017
DIY vs Professional Marketing

Do It Yourself vs. Professional Marketing

Time and money are two things that everyone needs more of. Figuring out where to devote time and money in your marketing efforts can be a challenge. […]
March 30, 2017
april marketing blog ideas

April Marketing & Blog Ideas

Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 28, 2017

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to […]
March 22, 2017

Why Email Marketing?

Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in […]
March 20, 2017

15 Benefits of Email Marketing

February 21, 2017
How much does it cost to advertise on twitter

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new […]
February 21, 2017

Email Lead Generation: Tips and Tactics

February 14, 2017

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many […]
January 7, 2017

Methods of Offline Marketing and Advertising

Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
January 4, 2017
How to Find Micro-Influencers to Promote Your Business

How to Find Influencers to Promote Your Business

Influencers are people who may not be famous, per se, but have loyal and engaged online followings in a number of local or niche markets. As […]
December 5, 2016
6 Offline Marketing Ideas for Your Small Business

6 Offline Marketing Ideas for Your Small Business

As a small business owner, you may feel like online advertising is the only route to grow your business in today’s digital world. However, that simply […]
November 30, 2016
5 Offline Marketing Strategies To Grow Your Business-2

5 Offline Marketing Strategies To Grow Your Business

In today’s digital world, marketing experts are always talking about how you can use online marketing and advertising to grow your small business. Online marketing efforts […]
November 8, 2016

10 Instagram-Worthy Locations for INBOUND 2016

Every good marketer or small business owner knows and appreciates the power of visual marketing through Instagram. Aside from being a quick and relatively easy way […]
November 2, 2016
How to Get High Quality Pictures for Your Website

How to Get High-Quality Pictures for Your Website

It’s no secret that visual content is highly important in establishing your brand’s identity online. When landing on a business website, much of the information that […]
October 10, 2016
Types of Blogger Collaborations for Small Business Owners

Types of Blogger Collaborations for Small Business Owners

As a business owner with a small marketing budget, collaborations with bloggers and local influencers can be an effective, cost-efficient way of marketing your business. But, […]
September 16, 2016
3 Types of Influencer Marketing Campaigns to Promote Your Small Business

3 Types of Influencer Marketing Campaigns to Promote Your Small Business

With the rise of blogger and social media “celebrities,” influencer marketing campaigns have become increasingly common across all types of business industries. We know that customers today […]
August 24, 2016

9 Ways to Promote a Facebook Contest

Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 22, 2016

How To Reach Out to Bloggers & Social Media Influencers

Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) […]
August 16, 2016

SEO Checklist

Here's a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
August 5, 2016

23 Back to School Marketing Ideas

For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 4, 2016

Olympic Marketing Ideas for Small Businesses

August is upon us, which means we’re only a few days away from one of the biggest events of the year—the 2016 Rio Summer Olympics. The […]
August 3, 2016

How Small Businesses Can Use Instagram Stories

Slowly but surely, more and more small businesses today are recognizing the power of Instagram in marketing their business. Instagram is always creating new versions, tools, […]
August 2, 2016
3 Ways to Get New Customers on Snapchat-3

3 Ways to Get New Customers on Snapchat

Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
August 2, 2016

How to Increase Social Media Engagement

Social media is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.
July 30, 2016
How to Use Instagram Business Profiles

How to Use Instagram Business Profiles

In the past couple of weeks, Instagram has started to unveil business profiles. Business profiles on Instagram give you the opportunity to learn more about your audience […]
July 29, 2016

Why You Need a Facebook Business Page

If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Benefits of Social Media for Your Business

Benefits of Social Media for Your Business

Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 27, 2016
6 Benefits of Live Chat

6 Benefits of Live Chat

Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
July 26, 2016

Facebook Live vs. Snapchat Stories

If you’re looking for a way to increase engagement for your small business, video marketing is the way to go. Live streaming, video marketing’s latest trend, […]
July 22, 2016
How to Stand Out on Yelp

How to Use Yelp for Your Small Business

If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation.  If you […]
July 21, 2016
How to Get New Customers With Pokémon Go

How to Get New Customers With Pokémon Go

Unless you’ve been living under a rock over the past few weeks, you’ve probably heard about the latest viral craze to hit the United States: Pokémon […]
July 21, 2016
Social Media Glossary

Your Guide to Social Media: Social Media Glossary

In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
July 20, 2016
7 Motivational Tips for the Small Business Owner

Finding the Right Customers for Your Business

With so much competition, small business owners need to be able to reach people who are the right potential customers. So, how do you find the […]
July 18, 2016

How to Use Facebook Live for Your Small Business

Facebook Live has become the latest Facebook feature to gain popularity. With many small businesses already on Facebook, Facebook Live provides another marketing tool for small […]
July 14, 2016

Engaging with Your Audience on LinkedIn

Many LinkedIn users view the social platform as a personal career tool and know that maintaining a strong and up-to-date profile is important for any working […]
July 12, 2016

What to Do When Business is Slow

Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
July 11, 2016
Video Marketing Ideas

Video Marketing Ideas for Your Small Business

With most companies now having accounts on the same social media platforms and interacting with their customers in similar ways, it’s getting more difficult to find […]
July 8, 2016
Creating a Hashtag for an Event

Creating a Hashtag for an Event

With never-ending competition between small businesses, small business owners need to keep an edge over the competition. Hosting events can help you stick out from the […]
July 6, 2016

7 Customer Engagement Strategies for Small Businesses

One of the many challenges small business owners face is getting customers to interact with their businesses. Many business owners feel like they’re out of touch with […]
July 5, 2016
Finding Your Niche Market

Finding Your Niche Market

Every business has a customer or group of customers who are the perfect fit for their business, but sometimes you have a product or service that […]
June 29, 2016

How to Use Instagram for Your Small Business

Instagram is no longer just the social media platform for users to post endless pictures of latte art, friends, and travel pictures. Every day, more business […]
June 29, 2016

Local Marketing Strategies for Small Businesses

In the current digital era, technology gives us the ability to get customers from around the world. While this is great for corporate giants who are […]
June 28, 2016
How to Make a Custom Hashtag to Build Engagement

How to Make a Custom Hashtag to Build Engagement

Hashtags are useful for businesses in many ways. While general and widely used hashtags can help you categorize your business and specify your products and services, custom hashtags can […]
June 27, 2016

How to Make Your Business Stand Out

One of the greatest challenges business owners face is finding creative and effective ways to stand out against competitors. When almost every business has a website, […]
June 27, 2016

How To Make Your Blog Stand Out

In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
June 24, 2016

Customer Retention Strategies for Small Businesses

With so many small businesses competing against each other for customers, retaining customers is now as important as ever. Gaining new customers and building your audience […]
June 22, 2016

5 Ways to Attract Customers

The biggest challenge many small businesses have is attracting customers. You may want to set a goal to gain a large amount of customers, but without […]
June 21, 2016
How to Create a Snapchat Geofilter for Your Business-3

How to Create a Snapchat Geofilter for Your Business

Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016

Father’s Day Marketing Ideas

If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 16, 2016
Why Do Customers Buy? How to Identify Customer Buying Habits

Why Do Customers Buy? How to Identify Customer Buying Habits

In order for your small business to thrive, you need to find the right customers for your business. Selling to the appropriate customers may be obvious, […]
June 15, 2016

Boosting Your Marketing Presence

When it comes to taking your business online, you know your stuff. But there is still something missing, something that keeps you from getting more leads, more traffic and more success. You’ve hit a marketing plateau! Whatever the reason, it sounds like your digital marketing efforts could use a boost! Here’s how...
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
June 9, 2016

The Content Tips You Need for Improved Instagram Loyalty

Your business’s presence on Instagram can promote customer loyalty and high conversion rates while displaying what makes your brand unique. The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement rate 58 times higher than Facebook, Instagram is the perfect platform to develop a solid presence on. We break down five content strategies to attract customers to your business, develop a loyal following and more...
June 9, 2016

Using Snapchat to Build Your Audience

Snapchat is no longer just used for quick selfies among friends—it’s evolved into a real-time marketing tool for small businesses. Many businesses are now using Snapchat to […]
June 8, 2016
3 Reasons Your Business Shouldn't Have Multiple Domains

3 Reasons Your Business Shouldn’t Have Multiple Domains

Choosing the right domain is often a difficult task. It takes a lot of time, effort, and planning to pick one that’s available and that will […]
June 7, 2016
how to promote your business with or without money

18 Ways to Promote Your Business – With or Without Money

In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
June 7, 2016
linking your instagram account to facebook page

How to Link an Instagram Account to a Facebook Business Page

Instagram is the storybook of social media, Facebook is the textbook, and Twitter is the note you pass to your friends in class. Instagram is one […]
June 6, 2016

The How and Why of Sharing Content on Facebook

To be a successful small business owner, it’s imperative to know how to connect with your customers.  This means that you need to know how to […]
June 2, 2016

Getting Your Small Business on Snapchat

In today’s society, almost everyone has heard of Snapchat. The social media app is taking the the world by storm through endless selfies, videos, and photos of […]
June 1, 2016

How to Build an Audience

In order for your small business to succeed and flourish, you have to be able to build your audience. Building an audience allows you to save […]
May 26, 2016
how to create a call to action

How to Create an Irresistible Call to Action

Simply getting visitors onto your website will not grow your business. Getting visitors to willingly follow a specific path on your website, however, will grow your […]
May 26, 2016

Digital Dollars: How Google Analytics and Data Make You Money

As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business. In this blog, we help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.
May 23, 2016

The Meaning Behind the Masterpiece – What Makes an Effective Logo?

On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind....
May 12, 2016
Marketing Plans Goals and Objectives for Small Business

Marketing Plan Goals & Objectives for Small Businesses

When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking any marketing initiative, you should create a marketing […]
May 12, 2016

Say Yes to the Digital Marketing Demo: An Owner’s Guide

While the link between TLC's hit show "Say Yes to The Dress" and digital marketing seems a little hazy at first, the underlying philosophy CAN help you understand and improve your presence online. We break down every question that every bridal (and digital marketing) salesperson seems to ask and what they can mean to you...
April 22, 2016

Not Just for Selfies Anymore: Social Media for Business

Some businesses don't believe social media is a necessary - or effective - use of their marketing dollars. But the truth is, social media is essential for any business, no matter the industry! Social media helps you engage with your audience, reach new customers, and bolster your SEO...
April 20, 2016

By The Numbers: Why Blogging Is Good For Business

Blogging has become an enormous component of business marketing efforts. Your website speaks to your company’s history and describes what you do, but your blog is essentially the voice of your business. Blogging helps customers feel better about your business, provides content for your social media channels, and brings in new business...
April 11, 2016

How to Create a Business Hashtag

Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 8, 2016

Online Lists and Directories: Putting Your Business In Its Place

You should be continually maintaining your listing; adding your business to new directories and updating with fresh relevant content to keep the attention of Google, and more importantly your customers!
March 28, 2016

How to Write Effective Email Subject Lines

You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 22, 2016

The Professional Edge: 6 Reasons Why You Should Trust a PPC Pro With Your Google Advertising

Are you looking to grow your business? Do you want to be easily found on Google? Google Adwords is your one-stop shop solution! Google portrays running paid ads as a breeze for anyone, but it’s far more complicated than they make it seem. Having a professional in your corner will not only save you time and money, but it will deliver far better results than attempting to run an account yourself. Here are 6 reasons you should trust a professional Adwords expert to grow your business:...
March 18, 2016

Facebook Advertising Examples

With 1.49 billion members worldwide and 22 billion ad clicks per year, Facebook is arguably the most important social network in the world. At the very […]
March 17, 2016

Luck or Opportunity?

“Luck is what happens when preparation meets opportunity.” Good fortune will not just fall upon your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results. How will you make “luck” from opportunity?...
March 15, 2016

What’s Up With the New SERP?

Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...
March 10, 2016

The Death of Print Advertising?

If you’re limiting your business' advertising to strictly digitial, you’re missing out on the unique benefits (as well huge portion of potential customers) that only print advertising can offer. Despite living in a world dominated by the need for digital marketing, traditional print advertising still has a very important role in helping your business reach its marketing goals...
March 8, 2016

36 Email Newsletter Topic Ideas

Email newsletters are essential for converting leads into customers. Just one email can take someone from a curious bystander to a loyal customer for your business. But writing […]
March 2, 2016

Lion or Lamb? What’s your approach?

The month of March storms in with cold, harsh wintery weather, blasting us with the last snows and freezing air of the season. By the end of the month, Spring is tip-toeing in as we start to see more mellow temperatures, slightly longer days, and the first blades of grass peeking out from the melting snow. Much like the weather, your voice and marketing messages can be harsh or can be breezy. It’s up to you to decide how you want to approach it...
February 29, 2016

Grow Your Marketing By Leaps and Bounds

Every four years, our calendar gets an extra day. February 29, 2016 makes 2016 a year of 366 days. As a small business owner, you might often feel like there are not enough days in the week, so this is your chance to take advantage of an extra one being thrown your way! What will you do with that extra time?...
February 25, 2016

What Are “Best Practices” Anyway?

You hear the term a lot. Best Practices. You just want to know how to do something and whether or not it’s the most efficient way, and instead you get some jargon about “best practices suggest...” Following best practices. Against best practices. But, what are best practices?...
February 23, 2016

Diving Deeper into your Marketing: UTM Tracking

For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 19, 2016
email subject lines for sales

45 Best Email Subject Lines for Sales

Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional […]
February 18, 2016

Building your digital image

When you step out of the door in the morning, you like to put your best foot forward. When you stand on the floor of your business, you want to make a similarly good impression. You want to project a trustworthy, proud, professional image. But what’s your digital image? Your logo, your website... it all counts...
February 16, 2016

What is a Tracking Link or URL?

When people think of tracking, they often think of Boy Scouts scanning the ground for traces of wildlife or Hansel and Gretel who laid down pieces […]
February 16, 2016

5 Essentials To Know about Email Etiquette

An email can never replace the value of a face-to-face meeting, or the direct clarity of a quick phone call. However, with the vast majority of our communications happening electronically, it's important to know the best way to be heard. Your message can easily be lost - or ignored - if there are many recipients, glaring errors, large attachments, or an excess of information. If an email is the best solution for reaching your customers, follow these 5 tips for Email Etiquette...
February 14, 2016
Email Mareting No Spamming Image

10 Golden Rules for Email Blasts

Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to […]
February 9, 2016

Facebook Advertising: 3 Steps for Success in the New Year

When considering advertising on Facebook for business, there are a few key elements that must be identified and examined beyond just adding text and a few low resolution images of your storefront, and calling it a day. When creating these ads it is important to think bigger than just an image and text. This process can be broken down into three easy steps...
February 5, 2016

Have a Super Season

We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Bowl over your customers with these 3 digital marketing tips!...
February 2, 2016
February Marketing and Blog Ideas

February Marketing and Blog Ideas

It’s the start of a new month and we’ve got some fresh marketing ideas for you to promote your business. There’s more to February than just […]
February 2, 2016

Repetition is Redundant: Keep it Fresh on Social Media

Is this Groundhog Day all over again? It's the same thing every year. Will it be 6 more weeks of winter? Or will we see an early spring? That 50/50 shot is the most variety we get. Otherwise, this routine is just that - routine. Are you falling into a Groundhog Day trap in your marketing? Especially on Social Media, it’s critical to keep your content fresh, interesting, and most of all, not repetitive....
January 28, 2016

The Power of Personalized Marketing

Your customers don’t ask for much. All they want - and expect - is for you to personalize and tailor your messaging specifically to them, no matter what channel or device they are on. Despite this somewhat lofty request, “people-based marketing” is quickly becoming a hot topic for 2016, as brands try and utilize customer data to create seamless experiences and stay ahead of their competitors....
January 28, 2016

3 Digital Strategies To Remain Relevant On Iowa Debate Night

Donald Trump has decided that he is not participating in tonight’s GOP presidential debate. In 2016, a candidate with Trump's popularity is much less reliant on broadcast media to connect with voters. With 5.8 million followers on Twitter, and 5.5 million on Facebook, Trump has his own massive built-in audience he can communicate with directly. So here are 3 ways Donald Trump can take advantage of digital media to still have an impact on tonight’s Republican presidential candidate debate, no attendance necessary....
January 22, 2016

What is a Hashtag Used For?

If you’ve never used them before, hashtags may seem an odd, even useless, concept. In fact, hashtags are incredibly useful tools for businesses who want to […]
January 22, 2016

What are they looking for? 4 Tricks for Marketing that Work

When you designed your website, who were you writing it for? What about your other marketing campaigns? Your customers - and what they want - are the backbone of your business, and everything you do should be tailored to them. What do they want? What are they looking for? What answers do they need? The answers to those questions should be the core of every marketing tool you run. Keeping your audience in mind is what makes your marketing work....
January 19, 2016

SEO Elements: The Secret Keys to Your Web Success

While many people take the time to build a website, they don’t make the necessary effort to make sure that their Search Engine Optimization (SEO) elements — things like title tags, meta descriptions, and keywords — are up to par. Make sure your pages are up-to-date with all those missing pieces - or you’ll be missing out on a lot of traffic!...
January 14, 2016

In the News: Facebook Instant Articles

Facebook continues to create and innovate ways for you to reach potential customers. Their newest advancement, Instant Articles, has the potential to change the way people read your content, and how they use their mobile devices. Instant Articles is a new system similar to the way videos have been optimized on Facebook. This new article-sharing platform has the potential to completely change the way you use content promotion....
January 12, 2016

How to Get the Most from Your Marketing Partner

“I don’t know - just run it.” If you are unfamiliar with digital marketing and best practices, partnering with an agency or consultant makes absolute sense. However, like any productive relationship, you should never find a partner only to then disappear from the process. Your ongoing involvement will become the foundation for both initial campaign builds and continued results. Let’s take a look at some of the top things you can do to ensure the success for your digital efforts....
January 5, 2016

Home is where the conversions are: A Home Page Questionnaire

Let’s face it: in 2016, you NEED to have a website for your business. But what do you do when your site isn't driving the form submissions or phone calls you had hoped for? Your homepage is the most visited page of your site, and you need to make the most of it. Does your website's homepage answer your customers' questions? By using best practices, you can have a homepage that is optimized for conversions to get those phones ringing and your business moving....
January 4, 2016

Facebook Contest Best Practices

Running a Facebook contest or giveaway, is an effective means of generating interest on Facebook without spending money on advertising. By the nature of the contest […]
December 31, 2015

5 Tips for a Successful New Year

It’s New Year’s Eve! The cusp of a fresh, new year just full of potential. What will your business achieve in 2016? Whether your resolutions are online or off, digital tools can help you get there. Here are 5 tips for a successful new year...
December 29, 2015

New Year New You: Marketing Resolutions For You and Your Business

Another year has flown by, and 2016 is just around the corner. What does this mean for business owners? There are plenty of marketing strategies to enhance presence throughout the New Year, but is there one exact plan that will lead to better business? The answer is no, but it doesn’t hurt to select a few goals focus on to help get your business to a bigger, better state by this time next year...
December 28, 2015

Tips for Writing Effective Emails

When it comes to your business, mastering email communication is integral to success. In terms of your marketing strategy, writing effective emails is essential to seeing […]
December 24, 2015

Deck the Halls: 8 Digital Treats

Tis the season for giving gifts and helping others. In the spirit of the holidays, we’re bringing you the gift of marketing tools and decking the halls with how-to holly. On this Christmas Eve, here are 8 Digital Treats!...
December 22, 2015

6 Signs Your Digital Presence Could Use an Upgrade

The new year is quickly approaching and -- let’s face it -- your business could use a makeover. A digital makeover, that is. The world of digital marketing is dynamic, and week after week there seems to be a new trend. It’s important to realize that digital marketing is not a set-it-and-forget-it solution! If your business is stuck in a digital rut, it may be time for a change. Here are 6 signs it's time for a digital upgrade...
December 21, 2015

DIY Holiday Photo Booth

Photo booths are a great way to get more customers to engage with your business during events, parties, and special occasions. They’re also perfect for holiday marketing. In just a […]
December 17, 2015

Winter Wonderful: 3 Tricks to Video

With winter just around the corner, it’s time to think about curling up by the fire and queuing up your favorite video online. Whether you’re promoting your newest product line, running a series of employee spotlights, or featuring testimonials from happy customers, there’s always a good reason for using digital videos for your business. But the key in anything is to do it well! Here are 3 tricks to creating the best video:...
December 10, 2015

So, What Is Responsive Design?

So, what is responsive design? Being responsive means responding - quickly and cooperatively - to a request, question, or need. Responsive Design does just that. A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. Desktop, laptop, smartphone - no matter the computer the website will appear in the perfect alignment....
December 8, 2015

6 Elements of a Successful Facebook Ad Image

Your Facebook newsfeed is filled with many things these days. Babies being born, old friends getting married, and political rants. But among the memories, advertisements are scrolling within the feed. These ads are doing something different- they’re blending in. Images used in Facebook advertisements are as important as the ad itself, but it’s more than just standing out in a sea of selfies. Standing out on Facebook is fitting in on Facebook...
December 7, 2015

Does Facebook Advertising Work?

The methods available to market businesses, from large to small, have increased enormously over the past decade. Prior to the introduction of social media and the […]
December 3, 2015

How to Have a PC Holiday

Starbucks’ new red cups have launched, and this ode to the holidays has brought with it the age-old battle of the Politically Correct. The new solid red cup that Starbucks introduced this year has coffee drinkers seeing red in more ways than one - minimalistic approach or blatant attack on Christmas? Caught between Politically Correct and a hard place? Here's how to approach your holiday messaging...
December 1, 2015
Social Media Contest Prize

Social Media Contest Prize Ideas

Social media giveaway contests on Facebook or Instagram can help you build a reputable brand, generate new business, and create repeat customers all at the same time. […]
December 1, 2015

Get Out of Your Marketing Drought

Feel like your creativity has dried up? Think you’ve done everything you can to market your business? Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought. Get inspired, try something new, and keep tabs on the latest trends to find your next marketing move...
November 24, 2015

3 Reasons To Think About Digital This Thanksgiving

Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...
November 20, 2015

What is an Eblast, Email Blast, or Email Newsletter?

The use of email marketing continues to grow as many companies recognize the great effect of this direct marketing strategy. For a much lower cost than with […]