April 2, 2019

Quick and Easy Fitness Marketing Techniques That Work With Your Routine

As a fitness business owner, your schedule gets booked fast. Keeping up with classes, clients, trainers and maintaining your facility doesn’t allow much time for a […]
February 11, 2019
How to Respond to Google Reviews

How to Respond to Google Reviews

Reviews are a powerful marketing tool, and free word-of-mouth advertising for your business! We have put together some guidance on how to respond to positive and […]
February 7, 2019
How to Add Attributes to Your Google My Business Profile

How to Add Attributes to Your Google My Business Profile

The Google My Business platform uses attributes to help users better understand the businesses they are searching. Attributes differ by industry and may include payment information, […]
February 6, 2019
How to Resolve Duplicate Business Listings on Google

How to Resolve Duplicate Business Listings on Google

Multiple listings can exist for a business in Google, however duplicate listings violate Google’s Guidelines. It’s important to resolve duplicate listings for your business for a […]
February 5, 2019
How to Verify Your Google My Business Listing

How to Verify Your Google My Business Listing

As a business owner, you must verify your Google My Business listing before you can take control of it and make improvements. Verification of your Google […]
February 4, 2019
How to Add Categories on Google My Business

How to Add Categories on Google My Business

The categories you choose in Google are critical to ensuring the right customers are finding your business in Google Search and Maps. You may have the […]
February 1, 2019
Google Posting Tips And Examples

Google Posting Tips And Examples

Active posting on Google is a powerful way to promote your business in interesting new ways. Google now lets you add free posts directly to your […]
January 31, 2019
How to Monitor Updates to Your Google Listing

How to Monitor Updates to Your Google Listing

From time to time, Google may update your listing. It’s important to regularly check for changes and review them for accuracy. How to Monitor Updates to […]
January 30, 2019
How to Add Your Phone Number to Google My Business

How to Add Your Phone Number to Google My Business

Your phone number is an important component of your business profile. It’s not mandatory, but we highly recommend you add it!   How to Add Your […]
January 29, 2019
How to Add Your Hours to Google

How to Add Your Hours to Google

Consumers often use Google to quickly check when a business is open. It’s important that your business hours are readily available and correct. Why you should […]
January 25, 2019
How to Post on Google

How to Post on Google

Google posts are intended to promote your business and drive customer action. Active posting on Google is a great way to boost your online presence, promote […]
January 18, 2019
10 Faceboook Ad Targeting Tips for Small Business

10 Facebook Ad Targeting Tips for Small Business

Online advertising has many benefits, but you can only experience them if you know how to run a campaign properly. It’s important to know how to […]
November 29, 2018
How to Protect Your Business from a Cyber Attack

How to Protect Your Business from a Cyber Attack

With the internet era in full swing, numerous risks come alongside the slew of benefits associated with digital business interactions. Cyber attacks are more common than […]
November 17, 2018

Get Noticed on Small Business Saturday

But amid all the hustle and bustle (and pushing and shoving) on Black Friday, be sure to save some energy for an even more important day - Small Business Saturday! Now in it’s 4th year running, we celebrate mom-and-pop shops with Small Business Saturday. Here are a few tools to get noticed this holiday season!...
November 12, 2018
Holiday Business Promotion Ideas

20+ Holiday Business Promotion Ideas to Get More Customers

During the holiday season, it’s easy to get caught up in a flurry of activity and not spend the time necessary ramping up your holiday marketing […]
November 5, 2018
The Importance of Business Listings (2)

Get Listed, Get Found: The Importance of Business Listings

Just as there are unsung heroes on every sports team, the world of marketing has their own unsung heroes, and you need to be sure you are fully recognizing them. With Social Media taking center stage these days, it’s easy for less glamorous marketing tools to become lost in the shadows. Online business listings are a crucial element of your marketing strategy. If your contact information is wrong, how are customers going to find you?...
October 15, 2018
The Beginner's Guide to Small Business SEO

The Beginner’s Guide to Small Business SEO

October 4, 2018
Getting Back to Your Business After Maternity Leave

Getting Back to Your Business After Maternity Leave

With the rise of entrepreneurial mothers entering the labor force, we have come to also recognize the increase in women choosing to return to work after […]
September 5, 2018
Which Facebook Ads Work Best?

Which Facebook Ads Work Best?

August 29, 2018
Why Video Advertising Works

Four Reasons Video Advertising Works

August 18, 2018
How to Measure and Increase the Effectiveness of Your Marketing

How to Measure and Increase Your Marketing Success

August 9, 2018
What Are Drip Emails and How Do They Work?

What are Drip Emails and How Do They Work?

July 30, 2018
The Importance of a Multi-Channel Marketing Strategy

The Importance of a Multi-Channel Marketing Strategy

July 24, 2018
How to Design Landing Pages that Convert

How to Design Landing Pages that Convert

  This post was published on August 11, 2015 and updated July 24, 2018
July 13, 2018
How to Ask for Customer Testimonials

How to Ask For Customer Testimonials

July 12, 2018
Types of Marketing Consulting for Small Business

Types of Marketing Consulting for Small Business

Marketing consulting can really help guide a small business on its growth trajectory, but many small business owners are hesitant about looking for consulting help because […]
July 11, 2018
Reasons to Hire a Marketing Consultant

4 Reasons to Hire a Marketing Consultant

July 5, 2018

How to Stand Out in Search Results

July 4, 2018
Inexpensive Ways to Market Your Business

10 Inexpensive Ways to Market Your Small Business

July 3, 2018
Benefits of G-Suite for Small Business

Benefits of G Suite for Small Business

Small business owners have a lot of expenses to deal with. Everything costs money – office rent, supplies, IT hardware, employees, taxes, fees – the list […]
June 25, 2018
Video Advertising Trends and How to Keep Up

5 Video Advertising Trends of 2018 and How to Keep Up

We’ve been working on expanding our video marketing offerings over the past six months, and are excited to finally share that we are now a one-stop-shop […]
June 20, 2018
Business Blogging

Business Blogging – Everything you Need to Know to Get Started

  This post was originally published July 2013 and updated June 2018.
June 6, 2018
How to Make a Small Business Marketing Plan

How to Make a Small Business Marketing Plan

You probably know that you should have some kind of marketing plan for your business.  However, if you’ve never put one together before, it can be […]
June 6, 2018
10 Ways to Increase Sales for Your Ecommerce Business

10 Ways to Increase Sales for Your eCommerce Business

Your website is the home of your business. In this post, we are going to break down ten ways to help you get more sales from […]
June 5, 2018
5 Tips for Building Customer Loyalty Through Marketing

5 Ways to Build Customer Loyalty for Your Small Business

June 4, 2018
8 Mistakes that Can Hurt Your Google Ranking

8 Mistakes That Can Hurt Your Website’s Google Ranking

Google is very secretive about the core algorithms that power its search engine, but that doesn’t mean it’s all guesswork when it comes to figuring out […]
June 1, 2018
Why Quality Matters in Video Advertising

Why Quality Matters in Video Advertising

Video advertising is everywhere because marketers know that video is the way to move forward. Research shows that 72% of people prefer watching videos to learn […]
May 30, 2018
10 Ways to Connect with Your Customers through Email

10 Ways to Connect with Your Customers Through Email

May 27, 2018
How to Reach More Local Customers

How To Reach More Local Customers

May 26, 2018
16 Effective Ways to Market Your Business Online

16 Effective Ways to Market Your Small Business Online

Did you make any resolutions this year? If the cliché resolutions for most people are things like eating healthy and getting fit, then typical resolutions for small businesses are to get more customers and make more sales. They’re the basic aims of any business hoping to grow. How will you reach your business goals? Here are 16 ideas for achieving your business goals in 2016!...
May 24, 2018
How to Gain Social Proof for Your Business (1)

10 Free Ways to Gain Social Proof for Your Business

Consumers have always looked for validation from others when seeking out products and services. Here’s how to gain social proof for your business to make it […]
May 23, 2018
15 Ways to Improve Your Business Social Media and Directory Profiles

15 Ways To Improve Your Visibility on Social Media and Business Directories

May 22, 2018
How to Check Engagement on Facebook, Instagram, and Twitter (1)

How to Check Engagement on Facebook, Instagram, and Twitter

Social media marketing is a must-have for all businesses today, but you can’t just set up your profiles and let them go stale. You need to […]
May 21, 2018
3 Ways to Get Your Business Found in Local Searches

3 Ways to Get Your Business Found in Local Searches

May 18, 2018

Unique and Clever CTA Examples for Marketing Inspiration

No matter how great your products and services are, your business is only going to be as successful as your ability to market it. That is, […]
May 17, 2018
Writing a Privacy Policy for Your Business

Writing a Privacy Policy for Your Business

With recent news surrounding internet privacy and data protection, many consumers are expressing concerns about how their personal information is stored, used, and shared. Recent changes […]
May 17, 2018
Social Media Post Ideas for Business

13+ Social Media Post Ideas for Business

Maintaining a presence on social media requires time and effort, and you’re busy— we get that! However, it’s important to be active on social media—particularly on […]
May 16, 2018
Tips for Managing Your Reviews

Tips for Managing Your Reviews

May 15, 2018

How to Describe Your Business on Directories (With Examples)

When you create your business profile on social media platform, review sites, and business directories, it’s crucial to include a description of your business that grabs […]
May 12, 2018
Why Social Media Engagement Matters (1)

Why Social Media Engagement Matters to Small Business (and How to Get More of It)

May 11, 2018
6 Social Media and Review Sites Your Business Should Be On

6 Social and Review Sites Your Business Should Be On

May 10, 2018
How to Win Customers Through Social Media (1)

How To Win Customers Through Social Media

May 9, 2018
10 Reasons to Use Email Marketing for Your Small Business

10 Reasons to Use Email Marketing for Your Small Business

For small businesses like yours, email marketing is still the most effective way to reach and engage your customers. It’s inexpensive, personal and gets seen. If […]
May 9, 2018
Do Business Listings Matter_ (1)

Do Business Listings Matter?

May 8, 2018
26 Examples of Effective Website Call to Action Buttons

26 Examples of Effective Website Call to Action Buttons

To succeed with digital marketing, your business website should be at the center of your marketing strategy. Nearly every marketing campaign you run should point back […]
May 7, 2018
Memorial Day Social Media and Sale Ideas

30 Memorial Day Social Media and Sale Ideas

Looking for ideas for patriotic promotions for your business? Here are 30 examples of Memorial Day sales and social media posts by real businesses to give […]
April 29, 2018
Tips for Responding to Reviews—Positive and Negative

Tips for Responding to Customer Reviews—Positive and Negative

April 28, 2018
Best Practices for Online Reviews

Best Practices for Online Reviews

April 26, 2018
Small Business Website Checklist (1)

Small Business Website Checklist

April 22, 2018
Interactive Content Marketing for Small Business (1)

Interactive Content Marketing for Small Businesses

Content is king, and as more and more businesses are recognizing this need for quality content, it’s getting harder and harder to reach your audiences. Adding […]
April 20, 2018
How to Choose a Social Media Platform for Your Business (1)

How to Choose a Social Media Platform for Your Business

April 20, 2018
Unique Business Card Ideas

Unique Business Card Ideas

Business cards (a tried and true offline marketing method) have long been a staple keepsake for any business owner to have. Today, they’re just as important […]
April 16, 2018
How Online Reviews Help Small Businesses (1)

How Online Reviews Help Small Businesses

April 15, 2018
How to Write Your Business Descriptions on Social and Reviews Pages (with Examples) (1)

How to Write Your Business Descriptions on Social and Reviews Pages (with Examples)

April 13, 2018
How to Get More Facebook Business Page Followers (1)

Six Ways to Get More Facebook Followers

April 12, 2018
Checklist for an Effective Facebook Business Page (1)

Checklist for an Effective Facebook Business Page

April 11, 2018
How to Get Your Facebook Business Page Noticed (1)

How to Get Your Facebook Business Page Noticed

April 5, 2018

How to Get More Customers from Yelp

March 8, 2018
Constant Contact Alternatives (2)

ThriveHive vs Constant Contact: Finding the Best Email Marketing Solution for Your Business

February 13, 2018
Email Marketing Ideas

10 Email Marketing Ideas for Business

February 5, 2018

How Important are Online Reviews?

Thanks to review sites like Yelp, Google+, and TripAdvisor, you don't have to go far to find what hundreds of people have to say about a local business. Why are these sites so important? Monitoring and responding to your customers' feedback can have a huge impact on your business!...
January 29, 2018
How to Manage Your Small Business Reputation

How to Manage Your Business Reputation

January 23, 2018
How to Create Customer Advocates

How to Create Customer Advocates

Your customer base is a virtual honeypot when it comes to gaining new business. There is no better marketing than happy customers who willingly vouch for […]
January 22, 2018
What is a CMS

What is a CMS and Why Your Business Needs One

Content is at the heart of any business marketing strategy. It’s what you use to put yourself in front of your audience, connect with leads, convert […]
January 14, 2018
Building Blocks of Online Presence (1)

The Building Blocks of Online Presence

There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 6, 2018
How to Increase Sales

15 Low-Cost Ways to Increase Sales for Your Business

Sales are essential for every business model. While a strong sales team can make a big difference in the bottom line, you don’t want to ignore […]
December 29, 2017

6 Types of Content to Post to Social Media

While you may be aware that social media can benefit your business, you may not know how exactly to leverage your accounts properly. In this post, we’ll […]
December 15, 2017

Happy Holidays from ThriveHive!

Happy Holidays from ThriveHive! Growing a business is incredibly rewarding but we know the challenges and struggles that come with it. Here’s a lil’ video we made […]
December 14, 2017
How to Come up with Blog Post Titles for SEO

How to Come up With Blog Post Titles for SEO

SEO is a must in any marketing plan today, and while the purpose is to align with search engines, what lies at the core of good […]
November 29, 2017
How to Get Five Star Reviews

How to Get Five Star Reviews

According to BrightLocal, 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make […]
November 19, 2017

SEO vs PPC: What are the Differences?

The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 18, 2017
How to Track Your Offline Advertising

8 Ways to Track Offline Advertising

We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 14, 2017
What is SEO and Why Do I Need It?

What is SEO and Why Do I Need it?

Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is that SEO […]
November 8, 2017
How to Keep Customers Coming Back

How to Keep Customers Coming Back

Getting new customers is essential to any successful business strategy. Sometimes, however, we get so focused on attracting new customers, that we forget to nurture those […]
November 6, 2017
How to Turn Your Employees Into Brand Advocates

7 Ways to Turn Your Employees Into Brand Advocates

It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
November 1, 2017
Why You Need a Custom Marketing Plan

Why You Need a Custom Marketing Plan

The idea of developing a unique approach to each company’s marketing is not new. This is how every large business handles its marketing. After all, if […]
October 31, 2017
Power Words for Powerful Emails

Power Words for Powerful Emails

When email inboxes are flooded with promotions, campaigns, and news, it can be hard to get heard above the din. How do you get noticed in a sea of messages? The first step is in the subject line. You've got one shot to grab attention and get people interested in what you have to offer. So what goes into a strong email subject line?...
October 28, 2017
Sales Tips for Small Business Owners (2)

Sales Tips for Small Business Owners

Whatever product or service you offer, the one thing that all businesses need to survive and thrive is steady sales growth year over year. There are […]
October 28, 2017
How to Create (and Carry Out) an Effective Social Media Marketing Plan

How to Create (and Carry Out) an Effective Social Media Marketing Plan

Random tweets and pins might find a few customers here and there. To make the most of your social media marketing, however, you’ll want to develop […]
October 26, 2017

How to Use Word Clouds to Improve Your SEO

You have your keyword list that you keep in the back of your mind when writing content for your website, but do you really have a […]
October 24, 2017
Social Media Goals: How to Set, Measure and Achieve Them

Social Media Marketing Goals: How to Set, Measure and Achieve Them

A sustainable, effective media campaign never just appears out of thin air. We might get lucky with the occasional viral post, but trying to manufacture that […]
October 19, 2017
How to Ask for Reviews

How to Ask Customers for Reviews

October 6, 2017
How to Get Your Website Noticed

10 Ways to Get Your Website Noticed

September 28, 2017
5 Steps to Improve Your Website's Search Rankings

5 Steps to Improve Your Website’s Search Rankings

For many of you out there who are looking to improve your search engine ranking, trying to understand how Google ranks your website can be an […]
September 23, 2017

Fall Into Digital: Autumn-Themed Ways To Grow Your Business

The team at Propel is certainly guilty of loving the Fall. From sweater weather to pumpkin spice lattes we love all these Fall favorites. You don’t have to be in New England to take advantage of all Fall has to offer. Take inspiration from the season and put it into one of our other favorite staples - your content!...
September 23, 2017
Email Marketing Metrics that Matter

How to Measure the Success of Your Marketing Emails

Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]
September 22, 2017
Marketing on LinkedIn

Steps and Strategies for Marketing on LinkedIn

Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 20, 2017
10 Low-Cost Marketing Strategies for Your Business

10 Low-Cost Marketing Strategies You Should Be Using

The challenge of getting your business to reach more customers and make sales is one that could easily end up boring a large hole in your […]
September 19, 2017
How to Turn Instagram Followers into Customers

How to Turn Instagram Followers into Customers

The social networking platform Instagram is blowing other social media platforms out of the water. With its massive growth rate, Instagram has become more than just […]
September 18, 2017
How to Get Free Press for Your Business

How To Get Free Press For Your Business

The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 17, 2017
Tips for Coming up With a Great Elevator Pitch

Tips for Coming up with a Great Elevator Pitch

As a business owner, you are constantly being asked what you do or what your business does—in your day-to-day conversations, on the train, in line at […]
September 15, 2017

8 Common Small Business Marketing Challenges (and How to Overcome Them)

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
September 14, 2017
Tips for the Overwhelmed Business Owner

Tips for the Overwhelmed Business Owner

No matter how strong you are as a business owner, at some point you will feel overwhelmed. It’s just a part of the job. There’s always […]
September 13, 2017
On-Page vs Off-Page SEO

Google Ranking Factors: On-Page vs Off-Page SEO

September 11, 2017
Ways to Repurpose Your Content (2)

20+ Ways to Repurpose Your Content

Creating stellar content is not easy. It takes time, energy, and commitment. The good news is that once you’ve put together a brilliant blog post or […]
September 9, 2017

What is PPC Advertising and How Does it Work?

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]
September 7, 2017
10 Ways to Get More Instagram Followers

10 Ways to Get More Instagram Followers

With over 700 million monthly active users, and over 400 million active daily users, Instagram is a very large market place. If its users made up […]
September 2, 2017
Time-Saving Tips for Business Owners (1)

15 Time-Saving Tips for Business Owners

For most of us—but business owners especially—time is scarce. There is always more to do than hours in the day. Even worse, in the midst of […]
September 1, 2017
types of online advertising

6 Types of Online Advertising for Your Business

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
August 30, 2017

11 Email Marketing Tips to Drive up Your Lead Conversion

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
August 28, 2017
How to Develop Your Brand Message

How to Develop Your Brand Message

To succeed as an entrepreneur in today’s economy, you must have a brand that resonates with your target audience. The key to resonating with your target […]
August 26, 2017
Social Media Hacks for Small Business Owners

8 Social Media Hacks for Small Businesses

No matter what industry you are in, social media plays a huge role in promoting your business. Growing a social media following is a long-term process […]
August 23, 2017
15 Benefits of Content Marketing

15 Benefits of Content Marketing

‘Content is king’ is a phrase that we’ve all heard, and might even be sick of hearing. You probably know how important content is to the […]
August 22, 2017
How to Come up with an Effective Brand Strategy

How to Come up with an Effective Brand Strategy

Your brand is a collection of all the thoughts and emotions that come to mind when a person thinks about your business. From your logo to […]
August 21, 2017

How to Conduct a Competitive Analysis

If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 19, 2017
Types of Social Media Marketing Campaigns

Four Types of Social Media Marketing Campaigns

Social media marketing campaigns are an incredibly effective, and mostly free, way to reach a large group in one shot. There are several strategies to use […]
August 18, 2017
The Marketing Funnel- A 5-step Recipe for Success

The Marketing Funnel: A 5-step Recipe for Success

There are a few variations of how marketing funnels are defined, but at the end of the day they all seek to accomplish the same thing: […]
August 16, 2017
What Makes a Good Business Logo

What Makes a Good Business Logo?

Your business logo is something that many people see on a day-to-day basis, but that has more of an impact on them than they make think. […]
August 14, 2017
Ways to Automate Your Marketing

Ways to Automate Your Marketing

Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
July 27, 2017
SEO Basics- What are Keywords

SEO Basics: What are Keywords?

You know that keywords are important, but how do you use them to improve your search ranking and bring the right audience to your content? Trying […]
June 30, 2017
Boost Your Marketing with Live Chat

Boost Your Marketing with Live Chat

Think you’ve lost that loving feeling? Maybe it’s time to test out the waters with Live Chat! Proactively engaging site visitors before they even have a question can be the spark to ignite that eternal flame with potential customers....
June 29, 2017
savvy SEM tips

6 Savvy SEM Tips

Running a Google AdWords campaign can be imperative for your business. But what does it take to run an SEM campaign? To help the new user get started, or to help the veteran users improve, here is a quick list of 6 helpful tips to maximize your digital marketing budget...
June 26, 2017

Propel Marketing is Now ThriveHive

June 26 for Propel Marketing represents a very important day in our story. As of this day, Propel Marketing is now ThriveHive! Our change in name, look, […]
June 16, 2017
Beginners Guide to Display Advertising

A Beginner’s Guide to Display Advertising

Display advertising, the banner advertisements at the top or side of your favorite websites, can be an incredibly effective tool to work into your current digital marketing mix. Whether you're running your first display ad or fiftieth, here are 10 helpful tips to manage an effective campaign....
June 13, 2017
7 Ways Small Businesses Can Compete With Big Businesses

7 Ways Small Businesses Can Compete With Big Businesses

One of the biggest challenges a small business owner faces is keeping up with big businesses. These larger companies—with their big marketing budgets and bulk purchasing […]
June 12, 2017
What are Buyer Personas and Why Does My Business Need Them- (1)

What Are Buyer Personas, and Why Does My Business Need Them?

Effective marketing and customer satisfaction for your business require you to understand what drives your target audience. While the members of this group share much in common—interest […]
May 24, 2017
6 steps to responding to negative reviews

6 Steps to Deal with Negative Reviews

In today’s interconnected digital world, online reviews hold more power than ever. In fact, they can make or break a small business. Positive reviews can build […]
May 22, 2017
6 Ways to Build Brand Loyalty

6 Ways to Build Brand Loyalty

Customer loyalty is worth its weight in gold to your business. With the convenience of the Internet, consumers have more access to your competition now than […]
May 19, 2017
Examples of Niche Markets and businesses

Examples of Niche Markets and Businesses

Niche marketing is the fine-tuning of your marketing to focus on a specific demographic of customers and/or products and services you offer. More simply put, it […]
May 17, 2017
How to Understand Your Customer's Decision-Making Process

How to Understand Your Customers’ Decision-Making Process

Did you know that the average consumer travels through a predictable decision-making process before they buy a product or service? This path has general commonalities across industries and […]
May 10, 2017
Promotional Merchandise Company Swag Advantages Tips

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items […]
May 10, 2017
generating leads offline

7 Strategies for Generating Leads Offline

In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online.  However, this doesn’t mean you should completely replace all […]
May 8, 2017
What to Put In Your Email Newsletters

What to Put in Your Email Newsletters

May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 28, 2017
Live Chat Best Practices

7 Important Live Chat Best Practices

Live Chat is a powerful and timely way to connect with customers and be able to directly impact and quicken the buying process. It can also […]
April 25, 2017

Understanding Your Facebook Page Insights

Facebook Insights is one of the newest and most helpful features that can help business owners track exactly who is looking at their Facebook business page, when […]
April 19, 2017

Benefits of Retargeting: 10 Reasons to Retarget Your Website Visitors

Retargeting sounds like starting over with the targeting of a prospect. Who wants to start over from scratch every time a visitor comes to their site […]
April 18, 2017

How to Measure Brand Awareness

Brand awareness plays a major role in the growth of your business, so it is a crucial element to pay attention to. However, it’s not as […]
April 12, 2017

10 Reasons to Use Live Chat

People love shopping at home these days. Rather than hunting for a parking space, fighting the crowds, or going in and out of multiple stores, they […]
April 10, 2017
What is Retargeting

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you […]
March 28, 2017

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to […]
March 22, 2017

Why Email Marketing?

Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in […]
March 21, 2017

10 Essentials for a Successful Facebook Business Page

Any business can get on Facebook, and social media is an essential marketing tool, but simply creating a Facebook business page does not secure immediate benefits for your […]
March 20, 2017

15 Benefits of Email Marketing

February 24, 2017

How Much Does it Cost to Advertise on Instagram?

Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, […]
February 21, 2017
How much does it cost to advertise on twitter

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new […]
February 21, 2017

Email Lead Generation: Tips and Tactics

February 14, 2017

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many […]
August 16, 2016

SEO Checklist

Here's a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
August 2, 2016

How to Increase Social Media Engagement

Social media is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.
July 27, 2016
6 Benefits of Live Chat

6 Benefits of Live Chat

Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
June 27, 2016

How To Make Your Blog Stand Out

In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
June 15, 2016

Boosting Your Marketing Presence

When it comes to taking your business online, you know your stuff. But there is still something missing, something that keeps you from getting more leads, more traffic and more success. You’ve hit a marketing plateau! Whatever the reason, it sounds like your digital marketing efforts could use a boost! Here’s how...
June 9, 2016

The Content Tips You Need for Improved Instagram Loyalty

Your business’s presence on Instagram can promote customer loyalty and high conversion rates while displaying what makes your brand unique. The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement rate 58 times higher than Facebook, Instagram is the perfect platform to develop a solid presence on. We break down five content strategies to attract customers to your business, develop a loyal following and more...
June 7, 2016
how to promote your business with or without money

18 Ways to Promote Your Business – With or Without Money

In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
May 26, 2016

Digital Dollars: How Google Analytics and Data Make You Money

As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business. In this blog, we help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.
May 23, 2016

The Meaning Behind the Masterpiece – What Makes an Effective Logo?

On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind....
May 12, 2016

Say Yes to the Digital Marketing Demo: An Owner’s Guide

While the link between TLC's hit show "Say Yes to The Dress" and digital marketing seems a little hazy at first, the underlying philosophy CAN help you understand and improve your presence online. We break down every question that every bridal (and digital marketing) salesperson seems to ask and what they can mean to you...
April 22, 2016

Not Just for Selfies Anymore: Social Media for Business

Some businesses don't believe social media is a necessary - or effective - use of their marketing dollars. But the truth is, social media is essential for any business, no matter the industry! Social media helps you engage with your audience, reach new customers, and bolster your SEO...
April 20, 2016

By The Numbers: Why Blogging Is Good For Business

Blogging has become an enormous component of business marketing efforts. Your website speaks to your company’s history and describes what you do, but your blog is essentially the voice of your business. Blogging helps customers feel better about your business, provides content for your social media channels, and brings in new business...
April 8, 2016

Online Lists and Directories: Putting Your Business In Its Place

You should be continually maintaining your listing; adding your business to new directories and updating with fresh relevant content to keep the attention of Google, and more importantly your customers!
March 22, 2016

The Professional Edge: 6 Reasons Why You Should Trust a PPC Pro With Your Google Advertising

Are you looking to grow your business? Do you want to be easily found on Google? Google Adwords is your one-stop shop solution! Google portrays running paid ads as a breeze for anyone, but it’s far more complicated than they make it seem. Having a professional in your corner will not only save you time and money, but it will deliver far better results than attempting to run an account yourself. Here are 6 reasons you should trust a professional Adwords expert to grow your business:...
March 17, 2016

Luck or Opportunity?

“Luck is what happens when preparation meets opportunity.” Good fortune will not just fall upon your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results. How will you make “luck” from opportunity?...
March 15, 2016

What’s Up With the New SERP?

Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...
March 10, 2016

The Death of Print Advertising?

If you’re limiting your business' advertising to strictly digitial, you’re missing out on the unique benefits (as well huge portion of potential customers) that only print advertising can offer. Despite living in a world dominated by the need for digital marketing, traditional print advertising still has a very important role in helping your business reach its marketing goals...
March 2, 2016

Lion or Lamb? What’s your approach?

The month of March storms in with cold, harsh wintery weather, blasting us with the last snows and freezing air of the season. By the end of the month, Spring is tip-toeing in as we start to see more mellow temperatures, slightly longer days, and the first blades of grass peeking out from the melting snow. Much like the weather, your voice and marketing messages can be harsh or can be breezy. It’s up to you to decide how you want to approach it...
February 29, 2016

Grow Your Marketing By Leaps and Bounds

Every four years, our calendar gets an extra day. February 29, 2016 makes 2016 a year of 366 days. As a small business owner, you might often feel like there are not enough days in the week, so this is your chance to take advantage of an extra one being thrown your way! What will you do with that extra time?...
February 25, 2016

What Are “Best Practices” Anyway?

You hear the term a lot. Best Practices. You just want to know how to do something and whether or not it’s the most efficient way, and instead you get some jargon about “best practices suggest...” Following best practices. Against best practices. But, what are best practices?...
February 23, 2016

Diving Deeper into your Marketing: UTM Tracking

For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 18, 2016

Building your digital image

When you step out of the door in the morning, you like to put your best foot forward. When you stand on the floor of your business, you want to make a similarly good impression. You want to project a trustworthy, proud, professional image. But what’s your digital image? Your logo, your website... it all counts...
February 16, 2016

5 Essentials To Know about Email Etiquette

An email can never replace the value of a face-to-face meeting, or the direct clarity of a quick phone call. However, with the vast majority of our communications happening electronically, it's important to know the best way to be heard. Your message can easily be lost - or ignored - if there are many recipients, glaring errors, large attachments, or an excess of information. If an email is the best solution for reaching your customers, follow these 5 tips for Email Etiquette...
February 14, 2016
Email Mareting No Spamming Image

10 Golden Rules for Email Blasts

Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to […]
February 9, 2016

Facebook Advertising: 3 Steps for Success in the New Year

When considering advertising on Facebook for business, there are a few key elements that must be identified and examined beyond just adding text and a few low resolution images of your storefront, and calling it a day. When creating these ads it is important to think bigger than just an image and text. This process can be broken down into three easy steps...
February 5, 2016

Have a Super Season

We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Bowl over your customers with these 3 digital marketing tips!...
February 2, 2016

Repetition is Redundant: Keep it Fresh on Social Media

Is this Groundhog Day all over again? It's the same thing every year. Will it be 6 more weeks of winter? Or will we see an early spring? That 50/50 shot is the most variety we get. Otherwise, this routine is just that - routine. Are you falling into a Groundhog Day trap in your marketing? Especially on Social Media, it’s critical to keep your content fresh, interesting, and most of all, not repetitive....
January 28, 2016

The Power of Personalized Marketing

Your customers don’t ask for much. All they want - and expect - is for you to personalize and tailor your messaging specifically to them, no matter what channel or device they are on. Despite this somewhat lofty request, “people-based marketing” is quickly becoming a hot topic for 2016, as brands try and utilize customer data to create seamless experiences and stay ahead of their competitors....
January 28, 2016

3 Digital Strategies To Remain Relevant On Iowa Debate Night

Donald Trump has decided that he is not participating in tonight’s GOP presidential debate. In 2016, a candidate with Trump's popularity is much less reliant on broadcast media to connect with voters. With 5.8 million followers on Twitter, and 5.5 million on Facebook, Trump has his own massive built-in audience he can communicate with directly. So here are 3 ways Donald Trump can take advantage of digital media to still have an impact on tonight’s Republican presidential candidate debate, no attendance necessary....
January 22, 2016

What are they looking for? 4 Tricks for Marketing that Work

When you designed your website, who were you writing it for? What about your other marketing campaigns? Your customers - and what they want - are the backbone of your business, and everything you do should be tailored to them. What do they want? What are they looking for? What answers do they need? The answers to those questions should be the core of every marketing tool you run. Keeping your audience in mind is what makes your marketing work....
January 19, 2016

SEO Elements: The Secret Keys to Your Web Success

While many people take the time to build a website, they don’t make the necessary effort to make sure that their Search Engine Optimization (SEO) elements — things like title tags, meta descriptions, and keywords — are up to par. Make sure your pages are up-to-date with all those missing pieces - or you’ll be missing out on a lot of traffic!...
January 14, 2016

In the News: Facebook Instant Articles

Facebook continues to create and innovate ways for you to reach potential customers. Their newest advancement, Instant Articles, has the potential to change the way people read your content, and how they use their mobile devices. Instant Articles is a new system similar to the way videos have been optimized on Facebook. This new article-sharing platform has the potential to completely change the way you use content promotion....
January 12, 2016

How to Get the Most from Your Marketing Partner

“I don’t know - just run it.” If you are unfamiliar with digital marketing and best practices, partnering with an agency or consultant makes absolute sense. However, like any productive relationship, you should never find a partner only to then disappear from the process. Your ongoing involvement will become the foundation for both initial campaign builds and continued results. Let’s take a look at some of the top things you can do to ensure the success for your digital efforts....
January 5, 2016

Home is where the conversions are: A Home Page Questionnaire

Let’s face it: in 2016, you NEED to have a website for your business. But what do you do when your site isn't driving the form submissions or phone calls you had hoped for? Your homepage is the most visited page of your site, and you need to make the most of it. Does your website's homepage answer your customers' questions? By using best practices, you can have a homepage that is optimized for conversions to get those phones ringing and your business moving....
December 31, 2015

5 Tips for a Successful New Year

It’s New Year’s Eve! The cusp of a fresh, new year just full of potential. What will your business achieve in 2016? Whether your resolutions are online or off, digital tools can help you get there. Here are 5 tips for a successful new year...
December 29, 2015

New Year New You: Marketing Resolutions For You and Your Business

Another year has flown by, and 2016 is just around the corner. What does this mean for business owners? There are plenty of marketing strategies to enhance presence throughout the New Year, but is there one exact plan that will lead to better business? The answer is no, but it doesn’t hurt to select a few goals focus on to help get your business to a bigger, better state by this time next year...
December 24, 2015

Deck the Halls: 8 Digital Treats

Tis the season for giving gifts and helping others. In the spirit of the holidays, we’re bringing you the gift of marketing tools and decking the halls with how-to holly. On this Christmas Eve, here are 8 Digital Treats!...
December 22, 2015

6 Signs Your Digital Presence Could Use an Upgrade

The new year is quickly approaching and -- let’s face it -- your business could use a makeover. A digital makeover, that is. The world of digital marketing is dynamic, and week after week there seems to be a new trend. It’s important to realize that digital marketing is not a set-it-and-forget-it solution! If your business is stuck in a digital rut, it may be time for a change. Here are 6 signs it's time for a digital upgrade...
December 17, 2015

Winter Wonderful: 3 Tricks to Video

With winter just around the corner, it’s time to think about curling up by the fire and queuing up your favorite video online. Whether you’re promoting your newest product line, running a series of employee spotlights, or featuring testimonials from happy customers, there’s always a good reason for using digital videos for your business. But the key in anything is to do it well! Here are 3 tricks to creating the best video:...
December 10, 2015

So, What Is Responsive Design?

So, what is responsive design? Being responsive means responding - quickly and cooperatively - to a request, question, or need. Responsive Design does just that. A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. Desktop, laptop, smartphone - no matter the computer the website will appear in the perfect alignment....
December 8, 2015

6 Elements of a Successful Facebook Ad Image

Your Facebook newsfeed is filled with many things these days. Babies being born, old friends getting married, and political rants. But among the memories, advertisements are scrolling within the feed. These ads are doing something different- they’re blending in. Images used in Facebook advertisements are as important as the ad itself, but it’s more than just standing out in a sea of selfies. Standing out on Facebook is fitting in on Facebook...
December 3, 2015

How to Have a PC Holiday

Starbucks’ new red cups have launched, and this ode to the holidays has brought with it the age-old battle of the Politically Correct. The new solid red cup that Starbucks introduced this year has coffee drinkers seeing red in more ways than one - minimalistic approach or blatant attack on Christmas? Caught between Politically Correct and a hard place? Here's how to approach your holiday messaging...
December 1, 2015

Get Out of Your Marketing Drought

Feel like your creativity has dried up? Think you’ve done everything you can to market your business? Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought. Get inspired, try something new, and keep tabs on the latest trends to find your next marketing move...
November 24, 2015

3 Reasons To Think About Digital This Thanksgiving

Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...
November 19, 2015

Pagination vs. Scrolling: The Great Website Debate

Scrolling, for all intents and purposes, is the most desirable form of navigation for websites and user experience (UX). Pages 1, 2, 3 and so on are yesterday's design trend. Scrolling navigation is easy, it’s effective, and people are drawn to it to find the content that they want. It’s just the new norm. The challenger is the use of multi-page design or, simply, pagination for its almost-equal effectiveness, attractive draw, and ability to get profitable results. Let’s see how they both weigh in...
November 17, 2015

Cheese Is Meant For Pizza, Not Photos

Forget about the cheesy stock photos, it’s time to get personal! A “high quality” image does not mean resorting to stock photos. While stock images can come in handy for a last minute project or a quick social media post, maybe it’s time to add a personal touch. Don’t think for a second that a DLSR or “professional” camera is required to take awesome photos. Making the best with what you have - such as a smart phone or that digital camera - is all you need!...
November 12, 2015

The Thrill of the Hunt: Beyond Demographic Targeting

We see it all too often: a client wants to target Millennials in the market for a new car. So they want a campaign targeting people ages 25-40, in market for a new auto, who live in a handful of zip codes. And they want to serve them 50,000 impressions over a month.

What’s wrong with this approach? Although some of the target audience can be found using demographic data, this strategy often yields...

November 10, 2015

5 Steps to Boost Your Business in Just 1 Hour

Think you don’t have time to work on your marketing? Think again. Every business owner has a to-do list miles long, and it’s easy to let advertising slip to the bottom. While you may not have time to become a complete marketing expert overnight, you can be your own DIY-er with a few small touches whenever you get the chance. Got an hour to spare? Here are 5 quick marketing “hacks” to boost your business in just 1 hour....
November 5, 2015

Copied Content Isn’t “King” of Anything

Content may be king, but copied content certainly isn't. It’s not even royalty. It's plagiarism. In fact, it'sy safe to say that any content copied from another website - pictures, text, videos - is going to hurt your business in more ways than one. The moral of the story is: be original. Be you. Your customers will know and appreciate when your writing, photos, and videos truly represent you...
November 3, 2015

Which of these 3 Digital Marketers Are You?

Are you new to digital marketing and just researching the "how to's" of online advertising? Skeptical that any of it really works? Or are you ready to jump in feet-first and do it yourself? When it comes to managing digital marketing and advertising, we all fall into one personality type or another. Let's explore some of the most common archetypes, and how to overcome their marketing weaknesses. Which of these 3 digital marketers are you?...