March 12, 2020
Email marketing used to be all the rage but with the popularity of social media on the rise, small businesses tend to forget how powerful email […]
March 6, 2020
Looking for some Facebook posting inspo? Search no further—we’ve got a slew of ideas to share. Social media is a place for your marketing strategy to […]
March 3, 2020
To help you stay ahead of the curve this month, we’re highlighting the fun “holidays” that are observed in March and how to use them to effectively engage your followers on Instagram.
February 26, 2020
March is upon us and we have a fresh list of marketing and promotion ideas for your small business! Use these ideas to spread the word […]
February 19, 2020
Before you call it quits for the day, spend your commute home educating yourself. While the number of business and marketing podcasts available is seemingly endless, […]
February 1, 2020
Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. […]
January 8, 2020
With January being National Mentorship Month, we are inspired to provide some tips and advice for entrepreneurs looking for some guidance. So let’s get to it! […]
December 20, 2019
A holiday gift guide can increase engagement on your website, social media accounts, and in-store—all without spending a dime. Here are six tips to creating your best gift guide yet.
December 19, 2019
For a small business owner, the holiday season is often the busiest time of year. While the winter months can bring about a burst in sales, […]
December 17, 2019
These eight tips will enable you to sneak some easy marketing into the busy holiday season so you can capitalize on can't-miss opportunities.
December 5, 2019
Easy December Instagram ideas to engage your audience in fun and festive ways. Includes real examples for inspiration!
December 4, 2019
Need some social media inspiration? Check out these ideas and real examples of creative Facebook posts for December.
November 28, 2019
Get more email opens with these attractive subject line examples—for Thanksgiving, Christmas, Hanukkah, New Years, and more!
November 11, 2019
Promotion ideas and digital tools to help you get noticed on Small Business Saturday.
November 5, 2019
Check out these real examples of Facebook posts to help you boost engagement and promote your business in November.
October 28, 2019
We know that the fall and winter months can get a little dreary, so be sure to keep your Instagram content bright and cheery! With the […]
October 17, 2019
Make use of November observance days, awareness causes, and holidays to creatively market your business!
October 7, 2019
Fourteen frighteningly easy marketing ideas to boost sales and increase engagement this Halloween.
August 12, 2019
This post provides various scenarios that you can turn into opportunities to ask for reviews, plus templates for asking that you can adapt to your style.
July 6, 2019
Learn about the many approaches you can take to increase sales for your business, whether for existing customers or new, online or off.
April 4, 2019
Ways to promote a new product or service for small businesses to get new customers and sell more.
April 2, 2019
As a fitness business owner, your schedule gets booked fast. Keeping up with classes, clients, trainers and maintaining your facility doesn’t allow much time for a […]
March 1, 2019
Sales promotion examples and activities that you can use to promote your small business.
February 24, 2019
Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, […]
February 14, 2019
Learn how to get found on a Google Maps, Web, and Image search—each are equally important for improving your online visibility and getting your business in front of the right audience.
February 11, 2019
Reviews are a powerful marketing tool, and free word-of-mouth advertising for your business! We have put together some guidance on how to respond to positive and […]
February 7, 2019
How to use Google My Business and your website to improve local SEO, rank higher on Google searches, increase organic traffic to your website, and get new customers.
February 7, 2019
The Google My Business platform uses attributes to help users better understand the businesses they are searching. Attributes differ by industry and may include payment information, […]
February 6, 2019
Multiple listings can exist for a business in Google, however duplicate listings violate Google’s Guidelines. It’s important to resolve duplicate listings for your business for a […]
February 5, 2019
As a business owner, you must verify your Google My Business listing before you can take control of it and make improvements. Verification of your Google […]
February 4, 2019
The categories you choose in Google are critical to ensuring the right customers are finding your business in Google Search and Maps. You may have the […]
February 1, 2019
Active posting on Google is a powerful way to promote your business in interesting new ways. Google now lets you add free posts directly to your […]
January 31, 2019
From time to time, Google may update your listing. It’s important to regularly check for changes and review them for accuracy. How to Monitor Updates to […]
January 30, 2019
Your phone number is an important component of your business profile. It’s not mandatory, but we highly recommend you add it! How to Add Your […]
January 29, 2019
Consumers often use Google to quickly check when a business is open. It’s important that your business hours are readily available and correct. Why you should […]
January 25, 2019
Google posts are intended to promote your business and drive customer action. Active posting on Google is a great way to boost your online presence, promote […]
January 18, 2019
Use these 7 tips to get your business to show up in top results for local and maps searches.
January 18, 2019
Online advertising has many benefits, but you can only experience them if you know how to run a campaign properly. It’s important to know how to […]
January 17, 2019
When building a brand, one of the most important things to consider is the tone of voice and frequency you want to maintain. Brand and marketing […]
January 8, 2019
Working cohesively with others can be difficult, challenging, and even frustrating at times. Getting a group of people to work towards one common goal requires a […]
January 7, 2019
Opening a business can be nerve-wracking, time-consuming, and expensive. There are many moving pieces that go into opening a business, and it can be difficult to […]
January 4, 2019
Learn seven key metrics that will guide you in optimizing your website for search engines and customers.
January 2, 2019
With 2019 upon us, you are probably looking to make some changes to your productivity and organizational toolkit. The start of a new year provides a […]
January 1, 2019
The beginning of a new year is the perfect time to reassess where you could make some changes and adjustments. As a small business owner, time […]
December 28, 2018
Opening and operating your own small business can be incredibly time-consuming. As a small business owner, free time is something that sometimes feels more like a […]
December 18, 2018
Working from home is a great way to eliminate your commute, boost your mood, and get some much-needed self-care in. For many business owners, their home […]
December 8, 2018
A retreat is a great way to bond with your best clients, and when executed effectively, can help to strengthen customer loyalty, improve sales, and create […]
December 5, 2018
For any business owner, getting your name known and out into the community can be challenging. Creating brand awareness is often accomplished through social media, digital […]
November 29, 2018
With the internet era in full swing, numerous risks come alongside the slew of benefits associated with digital business interactions. Cyber attacks are more common than […]
November 28, 2018
The end of the year can often be a hectic time for small business owners. Between all the holidays, you may feel like your yearly taxes […]
November 19, 2018
Small businesses readily rely on consumers in their own backyards, as opposed to a national audience, to keep their doors open. So what are you doing […]
November 7, 2018
Building a community is more than just creating brand loyalty—it’s building a customer base that identifies with your culture, mission, and values. Turning your customers into […]
November 5, 2018
Just as there are unsung heroes on every sports team, the world of marketing has their own unsung heroes, and you need to be sure you are fully recognizing them. With Social Media taking center stage these days, it’s easy for less glamorous marketing tools to become lost in the shadows. Online business listings are a crucial element of your marketing strategy. If your contact information is wrong, how are customers going to find you?...
October 26, 2018
Finding high-quality, long-term employees can sometimes feel like an impossible task. In the last decade, the workforce has changed dramatically from long-term careers to job hopping […]
October 22, 2018
Social media is a valuable marketing asset to build up and maintain. Not only is social media free publicity and brand awareness, but also a great […]
October 19, 2018
Finding quality, part-time help, especially around the holidays, may seem like an impossible task for your small business. Hard-working employees are not only difficult to find, […]
October 12, 2018
There are a plethora of options when it comes to online advertising, but if you can get the milk for free, leave the cow in the […]
October 11, 2018
While we wish we could be successful in everything we do, the reality is that at one point or another, we’ll face failure. Whether your mistake […]
October 10, 2018
Building a successful and well-crafted blog for your business is an important step to turning website visitors into customers. An effective and active blog on your […]
October 9, 2018
There are many benefits to incorporating reposting into your social media marketing plan. Reposting is an excellent way to engage with your followers and interact with […]
October 5, 2018
Building a strong social media presence for your small business has never been more important. Over 88% of small to medium-sized businesses use social media as […]
October 4, 2018
With the rise of entrepreneurial mothers entering the labor force, we have come to also recognize the increase in women choosing to return to work after […]
September 20, 2018
In the ever-changing digital landscape, having a powerful social media presence is more important than ever before. While it may seem cliche, first impressions matter a […]
August 27, 2018
The use of drones in advertisements, social media, and pop culture has taken the world by storm. Marketers and business owners see the value in adopting […]
August 20, 2018
Instagram is arguably the most popular social media site among millennials and young adults. With endless customizable options, such as Stories, GIFs, and filters, it has […]
August 17, 2018
Effective teamwork is the cornerstone of any successful organization, but working with others can often be overwhelming, even for the most patient employees. Being able to […]
July 28, 2018
Whether you’re just starting out or trying to rebuild, your brand image is one of the more important elements to your business and should be handled […]
July 24, 2018
This post was published on August 11, 2015 and updated July 24, 2018
July 16, 2018
As a small business owner, you want to stand out from the pack. Having a well-known brand or business name is important in finding and retaining loyal customers. […]
July 12, 2018
Marketing consulting can really help guide a small business on its growth trajectory, but many small business owners are hesitant about looking for consulting help because […]
July 5, 2018
Get your Facebook fists pumpin’ because this month, we’ve got some exciting holidays to help jazz up your social media feeds! Check out our July marketing […]
July 3, 2018
Years ago when people wanted to find a particular business in their area, they would go to the Yellow Pages. Today, people have set aside those […]
July 3, 2018
Small business owners have a lot of expenses to deal with. Everything costs money – office rent, supplies, IT hardware, employees, taxes, fees – the list […]
June 28, 2018
As a small business owner, you know the value of every dollar, quarter, and cent you spend. Even when your sales are skyrocketing, it’s important to […]
June 25, 2018
We’ve been working on expanding our video marketing offerings over the past six months, and are excited to finally share that we are now a one-stop-shop […]
June 20, 2018
This post was originally published July 2013 and updated June 2018.
June 19, 2018
Videos are a fun and effective approach to engage your audience, boost sales, and promote your business. In fact, by adding a video to your website, […]
June 13, 2018
We all wish we could go viral on social media, and small business owners are no exception. How great would it be to get worldwide exposure […]
June 12, 2018
Being a small business owner is hard, and being a woman in business comes with an additional set of challenges. We all know that mistakes are […]
June 6, 2018
You probably know that you should have some kind of marketing plan for your business. However, if you’ve never put one together before, it can be […]
June 6, 2018
Your website is the home of your business. In this post, we are going to break down ten ways to help you get more sales from […]
June 4, 2018
Google is very secretive about the core algorithms that power its search engine, but that doesn’t mean it’s all guesswork when it comes to figuring out […]
June 2, 2018
Social media platforms like Facebook and Instagram started off as online communities for friends, then became a place for businesses to express their brand, and have […]
June 1, 2018
Video advertising is everywhere because marketers know that video is the way to move forward. Research shows that 72% of people prefer watching videos to learn […]
May 30, 2018
The process of marketing your small business can be confusing. You may find yourself asking: where do I start? What are the best marketing activities to […]
May 27, 2018
Instagram is a great marketing tool, but not knowing how to use it properly can lead to a lot of effort with little result. Here’s a […]
May 26, 2018
Did you make any resolutions this year? If the cliché resolutions for most people are things like eating healthy and getting fit, then typical resolutions for small businesses are to get more customers and make more sales. They’re the basic aims of any business hoping to grow. How will you reach your business goals? Here are 16 ideas for achieving your business goals in 2016!...
May 25, 2018
Feedback is important, but how you handle it is even more important for small business owners. With Facebook, Yelp, Google Maps, Angie’s List, and countless other review […]
May 24, 2018
Consumers have always looked for validation from others when seeking out products and services. Here’s how to gain social proof for your business to make it […]
May 22, 2018
Social media marketing is a must-have for all businesses today, but you can’t just set up your profiles and let them go stale. You need to […]
May 21, 2018
In today’s day and age, a time of stifling competition, it is essential that businesses stand out. This holds even truer for small businesses, who are […]
May 19, 2018
Starting a business can be expensive, especially during your early seed years. While there are some unavoidable costs such as salaries and health care, there are […]
May 18, 2018
No matter how great your products and services are, your business is only going to be as successful as your ability to market it. That is, […]
May 17, 2018
With recent news surrounding internet privacy and data protection, many consumers are expressing concerns about how their personal information is stored, used, and shared. Recent changes […]
May 17, 2018
Maintaining a presence on social media requires time and effort, and you’re busy— we get that! However, it’s important to be active on social media—particularly on […]
May 15, 2018
If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way […]
May 15, 2018
When you create your business profile on social media platform, review sites, and business directories, it’s crucial to include a description of your business that grabs […]
May 9, 2018
For small businesses like yours, email marketing is still the most effective way to reach and engage your customers. It’s inexpensive, personal and gets seen. If […]
May 8, 2018
To succeed with digital marketing, your business website should be at the center of your marketing strategy. Nearly every marketing campaign you run should point back […]
May 8, 2018
You’re hearing from everyone that advertising on social media is the way to go for a small business, and you don’t doubt it. But how do […]
May 6, 2018
With the rise of new technologies, it’s becoming easier every day to integrate your small business with the latest updates and releases, and phone applications are […]
May 5, 2018
It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on […]
May 1, 2018
One thing that will never disappear from your to-do list: Find a way to get more customers. If this isn’t constantly at the back of your […]
April 25, 2018
Customers that come to you by way of referral will typically be better quality leads with a higher chance of becoming a returning client. Referral programs […]
April 25, 2018
Your customers are not designers but know they know the needs of your market well. After all, they are your market! Feedback from clients about your […]
April 22, 2018
Content is king, and as more and more businesses are recognizing this need for quality content, it’s getting harder and harder to reach your audiences. Adding […]
April 20, 2018
Business cards (a tried and true offline marketing method) have long been a staple keepsake for any business owner to have. Today, they’re just as important […]
April 10, 2018
Becoming self-employed puts you in control of your income and self-determined financial goals. Don’t let late payments from clients undermine that. Here are seven tips for […]
April 7, 2018
When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
March 19, 2018
The spring is an excellent time to pollenate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities […]
March 9, 2018
Optimizing your website to attract organic search traffic is a best practice. But, taking it a step further and considering factors that play into your local […]
March 8, 2018
February 23, 2018
The ease of which your business is found online can have a huge impact on the health of your company. The higher you rank in a […]
February 9, 2018
Every business owner is on the hunt for those magical marketing phrases that will translate your organic website traffic into dollar signs. Words are powerful not […]
February 5, 2018
While finding customers for your small business is good for growth, finding the right customers is essential. The right customers are the ones who will stick […]
January 29, 2018
Reputation can make or break a small business. The great business mogul Warren Buffett once said, “It takes 20 years to build your reputation and five minutes […]
January 26, 2018
These days the first thing a potential customer does when they’re looking for something is look it up online. Even if they hear about a new […]
January 24, 2018
Google’s advanced verification requirements are going to start impacting more advertisers that utilize AdWords across the United States early this year. Prepare your business by understanding […]
January 23, 2018
Your customer base is a virtual honeypot when it comes to gaining new business. There is no better marketing than happy customers who willingly vouch for […]
January 22, 2018
Content is at the heart of any business marketing strategy. It’s what you use to put yourself in front of your audience, connect with leads, convert […]
January 15, 2018
There has been a lot of buzz about the pending changes to the Facebook News Feed that were announced last week by Mark Zuckerberg. This post […]
January 14, 2018
There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 8, 2018
I recently saw a comedy where the world was watching on the edge of their seats as superheroes battled to save the planet. The joke was […]
January 7, 2018
Thanks to digital channels, the playing field for marketing is leveling out and small businesses are abler than ever to spread the word about the products […]
December 29, 2017
While you may be aware that social media can benefit your business, you may not know how exactly to leverage your accounts properly. In this post, we’ll […]
December 28, 2017
Instagram is taking social media for businesses by storm. As more and more businesses migrate to the platform, especially those with dedicated branding that’s focused on […]
December 18, 2017
Facebook is the #1 social media platform used by businesses. With over 2.01 billion active users each month, it isn’t hard to imagine why so many […]
December 15, 2017
Happy Holidays from ThriveHive! Growing a business is incredibly rewarding but we know the challenges and struggles that come with it. Here’s a lil’ video we made […]
December 15, 2017
Daily deal sites like Groupon or Living Social have gained popularity with consumers across the board. These sites introduce consumers to companies and services they previously […]
December 14, 2017
SEO is a must in any marketing plan today, and while the purpose is to align with search engines, what lies at the core of good […]
December 14, 2017
It used to be that simply having a static website was enough to garner a healthy amount of website hits. Now, it’s not simply about website […]
November 29, 2017
According to BrightLocal, 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make […]
November 20, 2017
We use the internet for everything from birthday invitations, to TV, to taxes, grocery shopping, and more. Social media, in particular, is one online channel that […]
November 19, 2017
The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 18, 2017
We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 8, 2017
Getting new customers is essential to any successful business strategy. Sometimes, however, we get so focused on attracting new customers, that we forget to nurture those […]