February 28, 2020
Ten things you can do to boost awareness of your business within your locale and get more customers through your doors.
January 2, 2020
Online marketing may be a little intimidating but it is an absolute must for your business. This post will provide you with the incentive you need to start improving your online marketing now!
May 16, 2019
Simple yet effective tactics we recommend to attract people to your business without breaking the bank.
March 15, 2019
Producing content regularly can have a ton of benefits for your business including increased online visibility and brand awareness. But blogging regularly has its challenges, one […]
February 26, 2019
Without a doubt, you feel very appreciative of the many loyal customers that continue to stand by your business. But how do you show that appreciation, […]
February 18, 2019
Many small business owners mistakenly think they can succeed with an on-the-fly approach to marketing. Others think they can get away with using just one channel […]
February 15, 2019
Successful small business marketing—or any marketing, for that matter—involves planning. It encompasses the deliberate setting of and progression towards goals. It revolves around strategy. So what […]
January 28, 2019
Unless you’ve been hiding under a rock, you know about the importance of having a website for your business. But perhaps you feel that your business is […]
January 22, 2019
Research has long proved that your subject lines can be the difference between your emails being opened, immediately trashed, or sent straight to the spam folder. Here […]
January 10, 2019
Want your small business website to attract visitors, generate leads, and produce new customers? Consider 10 ways you can improve your site to make that a reality.
December 19, 2018
Have you joined the bandwagon and begun using social media to market your small business? If so, that’s wonderful! However, as you know, what constitutes effective […]
November 16, 2018
Now a common way to engage with businesses, it’s no wonder that many people turn to social media seeking customer service. They see it as a […]
November 13, 2018
Business growth contributes to longevity. This is especially true in the case of small businesses, 70% of which don’t survive their tenth year in business (Source: […]
September 26, 2018
Feedback is one of the most valuable things you can receive from your customers. Not only will it help you improve your business, but it will […]
September 7, 2018
Instagram is one of the most popular social networks in the world. It has millions of active users. By joining, you open the door for your […]
August 19, 2018
Instagram is steadily gaining on the world’s most popular social network, Facebook, and now has over 1 billion active monthly users. While Instagram hasn’t claimed first […]
August 1, 2018
A well-thought-out partnership can take a company to new heights. Think of Spotify, Hulu, and Netflix. All were already household names across the country, yet, their […]
July 19, 2018
Good branding isn’t accidental. It’s largely driven by intention, although some of the elements that make up a solid brand may be discovered by chance. Whether […]
July 1, 2018
Getting listed on directories and review sites is one of the best things you can do for your business. You expand your reach and increase your […]
June 16, 2018
Marketing your small business online is no small task. There are many elements that come into play to create an effective strategy. Consider some important best […]
June 14, 2018
Sales promotions are exciting. For businesses, there’s the rush of serving enthusiastic customers, getting tons of orders, and making a nice profit. For customers, there’s the […]
May 31, 2018
Are you just about ready to launch your brand new business, open your relocated store, or add on another location? If so, you need to […]
May 29, 2018
The opening of your small business is a momentous occasion deserving of a full-fledged celebration. Are you thinking of holding a grand opening party? If so, […]
May 7, 2018
You’re excited! Whether this is your first location or one of several, a grand opening is always a special occasion. Yet hosting a successful event to […]
March 20, 2018
Instagram is a wonderful tool for marketing your business, but there has always been one drawback. For years, scheduling posts on Instagram have been at best […]
March 16, 2018
As digital marketing continues to evolve, do you sometimes feel that you’re being pulled in all different directions by modern marketers? Techniques and trends come and […]
March 13, 2018
“Everyone has a different definition of success.” You’ve heard that said before, right? Well, it’s true in many aspects of life, in marketing, and, particularly, in […]
March 12, 2018
Have you thought about hosting a webinar? You’re likely aware that they’re great for engaging with your audience. Not to mention nurturing prospects in the consideration […]
March 8, 2018
Surveys and polls can be invaluable to business owners like you—when done right. SO what is the so-called “right way” to get these results? Read on […]
February 23, 2018
In the world of marketing, branding is everything, and in the world of branding, it all comes down to tone. You most likely already know this, […]
February 18, 2018
When you hear the word advertising, paid methods probably come to mind. Pay-per-click, affiliate marketing, the cost of hiring an SEO professional and so on. It […]
February 17, 2018
As a business owner, you have a lot on your plate. You wear many hats and the list of things to do seems endless. You constantly […]
February 1, 2018
Your goal as a business owner is to use every asset at your disposal to the max. This means that if you have a brick and […]
January 24, 2018
Are you looking for a business partner? Are you interested in forming a partnership with another business? Are you on the hunt for new clients? Or […]
January 18, 2018
As you try to expand the reach and appeal of your business, what is one of the most powerful marketing tools you have at your disposal? […]
January 17, 2018
Looking back at the results of your Facebook marketing efforts in 2017, are you disappointed? On the other hand, are you as proud as can be […]
January 1, 2018
Social media is a great way to connect with our businesses, as well as potential future employees. Facebook, LinkedIn, and Google+ each offer great ways to engage with followers, develop relationships, and grow your business brand. Blog posts, white papers, case studies, and how-to's make for engaging content your social followers can enjoy...
December 27, 2017
Hashtags have been around for quite a while now. Businesses have been leveraging them for almost as long as they’ve been on the scene. There’s no […]
December 15, 2017
Why do you need to get your facts straight? If you produce any type of content, which you likely do (and if you don’t, you need […]
December 14, 2017
No doubt you’ve heard it said before that such and such is “trending.” Perhaps you even check out Twitter’s Trending Topics from time to time. But […]
November 22, 2017
Are your social media posts falling short when it comes to likes, comments, shares and so forth? If so, there could be many issues to blame. […]
November 15, 2017
Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can […]
November 7, 2017
Etiquette is a customary code of polite behavior in society or among members of a particular profession or group. When it comes to your social media […]
October 31, 2017
As a consumer, you see how much attention businesses devote to social media, and a business owner, you’re constantly hearing about how vital it is for […]
September 12, 2017
When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]
August 31, 2017
As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]
May 24, 2017
Newsletters are just one of the many forms of email marketing that keep interested individuals and customers engaged with your business. You can provide information, delight readers, […]
May 9, 2017
Branding is a staple in marketing for all businesses, no matter how established or new, big or small. Your brand is not just what makes your […]