March 18, 2019
How to Contact Google My Business Support

How to Contact Google My Business Support

Getting on Google My Business and maintaining your listing can get hairy. There are dozens of common challenges business owners face, such as problems accessing your […]
February 27, 2019
Tips for Writing Your Google My Business Description

8 Tips for Writing Your Google Business Description

Now that you’ve got a Google My Business listing created and up to speed, it’s time to fill in the one section you’ve been putting off: […]
February 19, 2019
Who Can Have a Google Business Listing?

Who Can Have a Google My Business Listing?

If you own a business of any kind, you’ll inevitably be faced with the ever important question: should your business be on Google? Now, we’re not […]
February 14, 2019
Tips for Adding Photos to Your GMB Listing

Tips for Adding Photos to Your Google My Business Listing

So, your Google My Business listing is complete (or is it?), fully verified, and live on the web for potential customers to see—now what? As with […]
February 12, 2019
How to Create Effective Google My Business Posts

How to Create Effective Google My Business Posts

At first glance, the Google My Business (GMB) platform may just seem like another way for your business to gain some “real estate” in local searches. […]
January 14, 2019
Benefits of a Google My Business Listing

6 Benefits of Having a Google My Business Listing

A staggering 46% of online searches have local intent. Here are 6 reasons to take advantage of the free Google My Business platform.
January 10, 2019
Guide to Posting on Google My Business

Your Complete Guide to Posting on Google My Business

One of the best features of Google My Business that sets it apart from other listing platforms is the ability to communicate directly with existing and […]
December 20, 2018
Do online reviews affect seo?

Do Online Reviews Affect SEO?

As a business, trying to crack Google’s organic ranking algorithm can be a difficult task since there are so many moving parts factored into the equation (more […]
November 25, 2018
How to Improve Your Online Reviews

How to Improve Your Online Reviews

November 22, 2018
What is Influencer Marketing?

What is Influencer Marketing?

November 9, 2018
How to Market on Social Media

How to Market on Social Media

No matter what kind of product or service you offer, social media is one of the few marketing channels that can benefit all businesses. With millions […]
November 1, 2018
Benefits of Marketing Automation for Small Business

6 Benefits of Marketing Automation For Small Businesses

Growth is oftentimes one of the hardest challenges many small businesses face today. Not because they lack the necessary talent to get there, but because they […]
October 18, 2018
10 Ways to Appeal to Your Target Audience

10 Ways to Appeal to Your Target Audience

October 8, 2018
The Importance of Social Media Monitoring

The Importance of Social Media Monitoring

October 1, 2018
How to Be Successful on Social Media

How to Be Successful on Social Media

September 6, 2018
Online-Advertising-Basics

Online Advertising Basics

Regardless of industry, products, or services, just about every business can benefit from online advertising. With people spending larger portions of their day lost in smartphones […]
August 31, 2018
Digital Marketing Strategies that Work

6 Digital Marketing Strategies That Work

Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
August 23, 2018
How to Create a Digital Marketing Plan

How to Create a Digital Marketing Plan

August 15, 2018
How to Save Money with Your Small Business

How to Save Money With Your Small Business

August 10, 2018
How to Show Your Value to Customers

How to Show Your Value to Customers

August 3, 2018
Benefits of PPC Advertising

7 Benefits of PPC Advertising

July 27, 2018
How to Know if Your Online Ads are Working

How to Tell if Your Online Ads Are Working

July 20, 2018
How to Grow Your Email List

How to Grow Your Email List

July 7, 2018
How to Get Customers from Your Business Blog

How to Get Customers From Your Business Blog

Let’s face it: keeping up with a blog of any kind is hard work. Not only do you have to stay on top of your publishing […]
June 29, 2018
How to Get Repeat Business

How to Get Repeat Business

How many times have you seen ads for a company that you’re a customer of, incentivizing new customers with great offers that you would love to […]
June 24, 2018
How to Use Psychographic Data in Your Marketing

How to Use Psychographic Data in Your Marketing Strategy

June 11, 2018
Lead Generation Ideas for Small Business

10 Easy Ways to Get More Leads for Your Business

June 5, 2018
Does Google Advertising Work for Small Business?

Does Google Advertising Work For Small Businesses?

May 25, 2018
How to Advertise on Google

How to Advertise on Google

May 20, 2018
Top Benefits of Using Google Adwords

Top Benefits of Using Google Adwords for Business

Have you been going back and forth about Google Adwords, trying to decide whether or not it would be a worthwhile marketing investment for your business? […]
May 13, 2018
how to Choose Keywords for Your Ad Campaigns

How to Choose Keywords For Your Ad Campaigns

May 2, 2018
How to Write Personalized Content

How to Write Personalized Content

April 23, 2018
Benefits of Connected TV Advertising

Benefits of Connected TV Advertising

April 18, 2018
How to Make Your Website More Mobile Friendly

How to Make Your Website More Mobile-Friendly

April 9, 2018
Why You Need a Mobile Website

5 Reasons to Have a Mobile-Friendly Business Website

April 8, 2018
How to Run a Successful Social Media Ad

How to Run a Successful Social Media Ad Campaign

April 3, 2018
Why Advertise on Instagram?

Why Advertise on Instagram?

March 29, 2018
Why Advertise on Facebook?

How to Advertise on Facebook

As great as it would be to have an unlimited marketing budget, the truth of the matter is, most businesses are only able to focus their […]
March 28, 2018
Who Are My Ideal Customers?

Who Are My Ideal Customers?

Customers are the lifeblood of every business. Whether you’re a small startup that’s just beginning to gain some traction or a large corporation with years of […]
March 23, 2018
How to Leverage Social Proof for Your Business Marketing

How to Leverage Social Proof for Your Business

With many traditional marketing strategies losing their potency towards newer generations, businesses need to start thinking outside of the box. Though it’s been around as long […]
March 1, 2018
How to Improve Your PPC Advertising

How to Improve Your PPC Advertising

Though an integral part of any marketing strategy, PPC advertising can be very time-consuming which, as a business owner, happens to be your most valuable commodity. […]
February 26, 2018
6 Tips for Successful Search Engine Advertising (1)

6 Tips for Successful Search Engine Advertising

Platforms like Google can make search engine advertising sound easy, but the truth of the matter is that there are a lot of moving parts when […]
February 16, 2018
How to Build Trust with Your Audience

How to Build Customer Trust

Trust. It’s a strong word that not only applies to the relationships you have with family and friends, but also the relationship your brand has with […]
February 6, 2018
Small Business Expansion Tips

Small Business Expansion: Tips and Strategies

How do you know when it’s the right time to expand? That’s the question on the minds of thousands of small business owners just like yourself […]
January 16, 2018
Does Email Marketing Still Work?

Does Email Marketing Still Work?

If you’ve spent any amount of time around business owners or marketers, you’ve no doubt heard the wild claim that “email is dead”. With open rates […]
January 9, 2018
How to Get More Referral Business

How to Get More Referral Business

Referral marketing. Has your company been tapping into this powerful lead generation source? If not, now is a great time to get started. When you solely […]
January 3, 2018
Tips for Writing Your Own Website Copy

Tips For Writing Your Own Website Copy

When it comes to having a great website for your brand, the actual process of writing copy can be a daunting task, especially if you’re solely […]
December 17, 2017
How to Use Stock Photos

How to Use Stock Photos for Your Business

In the online world, stock photos get a bad rap for being inauthentic, generic, and just downright corny sometimes. While some of that may be true, […]
December 13, 2017
How to Write Evergreen Content

How to Write Evergreen Content

Sometimes, content creation can feel a little like throwing spaghetti at the wall. Some of it falls off, some of it sticks for a little while, […]
December 12, 2017
Pros and Cons of Using Stock Photos

Pros and Cons of Stock Photos for Business

Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the […]
November 30, 2017
Ways to Acquire New Customers

10 Ways to Acquire New Customers

You need them, your competitors need them, and any business in existence needs them. Everyone is looking for the same thing – new customers. They’re the […]
November 22, 2017
How to Reduce Your Marketing Expenses

How to Reduce Your Marketing Expenses

Let’s face it, whether you’re a brand-new company or simply looking to expand your existing business, marketing can get pretty costly. On average, businesses spend about […]
November 16, 2017
Business Reputation Best Practices

Reputation Management Best Practices

A company’s reputation is as important as their products and services. Often times it takes one disheartened customer to voice their disappointment and suddenly, you’re seeing […]
November 14, 2017
How to Improve Email Open Rate

10 Ways to Increase Email Open Rate

How many emails do you think flood the inboxes of your valued prospects and loyal customers each day? Just like you, there are tens of thousands […]
November 13, 2017
Effective Content Marketing

Ten Steps to Effective Content Marketing

Today, more than 90% of both B2B and B2C companies are turning to content marketing, one of the most efficient, effective, and most profitable strategies out there. Content marketing uses readily-available mediums - social media, published articles, live events, videos, and eNewsletters - to spread information, entertainment, and other engaging content to a variety of customers....
November 6, 2017
How to Write Promotional Emails

How to Write Promotional Emails

November 3, 2017
How to Write Your "About Us" Page

How to Write Your “About Us” Page

A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a […]
October 26, 2017
How to Get Customers to Love Your Business (2)

How to Get Customers to Love Your Business

The world of business is growing increasingly more competitive with each passing day. It’s more important than ever to have a solid plan in place to […]
October 24, 2017
Social Media Posting Guide

Your Guide to Posting on Social Media in 2018

If you’re new to the small business world, changing the way you view social media can be a bit strange at first. Instead of being the […]
October 4, 2017
How Do Landing Pages Work

How do Landing Pages Work?

Landing pages are one of the most effective online marketing tools you have in your arsenal. Effective landing pages can increase conversion rates, capture more emails, […]
September 27, 2017
Secrets to an Effective Email Marketing Campaign

8 Secrets to Effective Email Marketing

With the tools and platforms available today, it is easier than ever to create email campaigns to target consumers and convert them into customers. If you […]
September 16, 2017
5 Growth Hacks for Small Business

5 Growth Hacks for Small Business

Are you using every trick in the book to grow your small business? Probably not. There is no such book, and even if there were, you […]
September 1, 2017
Tips for Being a Successful Solopreneur

10 Tips for Being a Successful Solopreneur

Success. It is something we look back on and feel good about while at the same time something with which we can look ahead and move […]
August 29, 2017
Features vs. Benefits

Writing Product and Service Descriptions: Features vs Benefits

Having a great product or service is step one. After that, you have to find a way to poetically string together groups of words to not […]
August 17, 2017

How to Generate Leads With Social Media

So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]