August 5, 2016

23 Back to School Marketing Ideas

For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 2, 2016
3 Ways to Get New Customers on Snapchat-3

3 Ways to Get New Customers on Snapchat

Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
July 29, 2016

Why You Need a Facebook Business Page

If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Benefits of Social Media for Your Business

Benefits of Social Media for Your Business

Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 22, 2016
How to Stand Out on Yelp

How to Use Yelp for Your Small Business

If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation.  If you […]
July 21, 2016
Social Media Glossary

Your Guide to Social Media: Social Media Glossary

In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
July 14, 2016

Engaging with Your Audience on LinkedIn

Many LinkedIn users view the social platform as a personal career tool and know that maintaining a strong and up-to-date profile is important for any working […]
July 12, 2016

What to Do When Business is Slow

Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
July 11, 2016
Video Marketing Ideas

Video Marketing Ideas for Your Small Business

With most companies now having accounts on the same social media platforms and interacting with their customers in similar ways, it’s getting more difficult to find […]
July 5, 2016
Finding Your Niche Market

Finding Your Niche Market

Every business has a customer or group of customers who are the perfect fit for their business, but sometimes you have a product or service that […]
June 29, 2016

How to Use Instagram for Your Small Business

Instagram is no longer just the social media platform for users to post endless pictures of latte art, friends, and travel pictures. Every day, more business […]
June 27, 2016

How to Make Your Business Stand Out

One of the greatest challenges business owners face is finding creative and effective ways to stand out against competitors. When almost every business has a website, […]
June 21, 2016
How to Create a Snapchat Geofilter for Your Business-3

How to Create a Snapchat Geofilter for Your Business

Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016

Father’s Day Marketing Ideas

If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
June 9, 2016

Using Snapchat to Build Your Audience

Snapchat is no longer just used for quick selfies among friends—it’s evolved into a real-time marketing tool for small businesses. Many businesses are now using Snapchat to […]
June 7, 2016
linking your instagram account to facebook page

How to Link an Instagram Account to a Facebook Business Page

Instagram is the storybook of social media, Facebook is the textbook, and Twitter is the note you pass to your friends in class. Instagram is one […]
June 6, 2016

The How and Why of Sharing Content on Facebook

To be a successful small business owner, it’s imperative to know how to connect with your customers.  This means that you need to know how to […]
June 2, 2016

Getting Your Small Business on Snapchat

In today’s society, almost everyone has heard of Snapchat. The social media app is taking the the world by storm through endless selfies, videos, and photos of […]