August 2, 2016

Who Are My Competitors?

All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.
August 2, 2016

How to Find Your Niche Market

While there are many benefits of niche marketing, finding your niche market can be difficult. Among the different types of customers that you can market to for your business, which one do you pick? How do you find the most profitable fit for your products and services? This article will give you some guidelines on finding your niche market.
July 26, 2016

7 Tips for Successful Guerrilla Marketing Tactics

While guerrilla marketing for small business has many benefits, it also has its risks. The elements that make up a successful guerrilla marketing tactic can just as easily create negative experiences for your customers. Follow these tips to ensure your guerrilla marketing strategy is a success with both satisfying and growing your target audience.
July 22, 2016

7 Benefits of Niche Marketing

With a niche strategy, you leverage your expertise in one area to stand out from your competition. You may provide other products or services, and you may serve a broader audience, but specializing in one area helps you to distinguish your business and stand out in your market.
July 19, 2016

Guerrilla Marketing for Small Business

Guerrilla marketing for small business involves finding unique ways to achieve common objectives. Nontraditional, memorable, and unexpected will look different from business to business. The key to coming up with effective guerrilla marketing tactics is to know both your business needs and your audience, and to take your thinking out of the box.
July 13, 2016

Does Facebook Advertising Work?

Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Here are four benefits of Facebook advertising that apply to businesses universally.