August 15, 2016

Introduction to Search Engine Marketing

Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
August 10, 2016

What Are Landing Pages?

A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016

Ways to Target Your Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
August 4, 2016

What Makes a Good Business Website?

A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
August 2, 2016

Who Are My Competitors?

All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.