April 17, 2017

What is Paid Search Advertising and Why Use It?

If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click […]
April 6, 2017

The Benefits of Marketing Through Snapchat

Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to […]
April 5, 2017

The Importance of Call Tracking for Marketing Campaigns

Call tracking has been around for several years, but not enough local businesses are utilizing this nifty tool for marketing. In this post we’ll go over what […]
April 3, 2017

The Importance of Online Reputation Monitoring

In today’s web-focused world, reputation management has become a crucial area of focus for businesses. More digital channels and greater user access have caused online reputation to […]
March 29, 2017

Call to Action Examples for Email Signups

March 28, 2017
Comparing Social Media Platforms for Marketing

Comparing Social Media Platforms for Marketing

Social media provides many unique marketing opportunities for business. It connects businesses directly to the their audience and delivers near immediate feedback from them. The challenge […]
March 27, 2017

8 Ways to Monitor Your Online Reputation

Reputation is a keystone element of a business’s success and survival. The tricky part about reputation is that it is not just the result of what […]
March 22, 2017
How to Get the Most Out of Your Marketing Spend

How to Get the Most Out of Your Marketing Spend

While there are many ways to save money with your small business marketing, there are some costs that are inevitable. It’s impossible to market and grow your […]
March 21, 2017

10 Essentials for a Successful Facebook Business Page

Any business can get on Facebook, and social media is an essential marketing tool, but simply creating a Facebook business page does not secure immediate benefits for your […]
March 15, 2017

8 Major Benefits of Online Business Directories

Many small business owners know about online business directories, but aren’t quite clear on how advantageous they are to their business. Online directories are not just a digital […]
March 14, 2017
Homepage Content Tips For Your Business Website

Homepage Content Tips for Your Business Website

The homepage of your business website is an important player in your marketing strategy. It is a snapshot of the most important aspects of your business. […]
March 14, 2017

14 Email Marketing Campaign Best Practices

Email Marketing continues to evolve with the times and remains the workhorse of digital marketing. As one of the most direct routes to your target audience, email […]
March 13, 2017
marketing budget best practices

8 Marketing Budget Best Practices

If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget […]
March 13, 2017

Email Marketing 101 for Small Business

Effectively running a small business requires executing certain fundamentals to insure that you not only survive, but thrive and grow. Taking care of your accounting functions, […]
March 8, 2017
writing tips for a successful homepage

What Makes a Good Homepage?

Your business website’s homepage is like a digital storefront for your business. Visitors should be able to gather your most important information before going inside. In […]
March 8, 2017

Where (and How) to List Your Business Online

Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in […]
March 8, 2017

Six Helpful Tidbits for Understanding SEO

Many small business owners think that SEO (search engine optimization) is simply not applicable to them. Search engines are huge entities and their inner workings are complex. […]
March 7, 2017

5 Ways to SEO Your Business Website

How do you get your website to show up on the first page for an organic search? Through search engine optimization, or SEO. The answer is simple, […]
March 1, 2017
tips for setting an effective marketing budget

5 Tips for Setting an Effective Marketing Budget

The amount that a company should spend on marketing varies according to several factors, including stage of growth, speed of growth, industry, resources available, and more. Needless […]
March 1, 2017

The Two Key Features of a Snapchat Marketing Strategy

For most business owners, the idea of Snapchat marketing is pretty foreign, and maybe even a little silly. Isn’t that the photo app that high schoolers […]
February 28, 2017

6 Ways to Use Snapchat for Business

Snapchat is a visual photo sharing app that is available on mobile devices only. Its time-limited, disappearing content adds urgency and excitement to create unique engagements […]
February 24, 2017
location based mobile marketing

Location-Based Mobile Marketing for Small Business

Location-based marketing and mobile marketing for small business go hand in hand. In fact, the primary reason why location-based marketing is now an option for small businesses […]
February 22, 2017
mobile marketing tips and tactics

Mobile Marketing Tips and Tactics

With today’s technology and mobile devices, people are enjoying unprecedented amounts of access to the internet. Add social and sharing capabilities to the mix, and people are […]
February 22, 2017

How to Develop a Strong Reputation

In today’s society, word of mouth flies across mobile devices and social media platforms. People are eager to consume information so they can make quick decisions […]
February 21, 2017
MOBILE MARKETING STRATEGIES

4 Effective Mobile Marketing Strategies

Mobile marketing for small business takes many forms. Just as there are many ways to use a mobile device, there are many ways to connect with […]
February 20, 2017
mobile marketing for small business

Mobile Marketing for Small Business

One of the tenets of marketing is providing useful, relevant content to your target audience. However, just as your target audience members aren’t all the same, […]
February 15, 2017

Propel Marketing Wins Best Digital Agency for Digital Innovation Contest

We are excited to announce that Propel Marketing has won first place for Best Digital Agency in the 2017 Local Media Digital Innovation Contest. The contest […]
February 8, 2017
tips for marketing with instagram stories

Tips for Marketing Your Small Business with Instagram Stories

In August of 2016, Instagram changed its feed from linear to algorithmic. With the original version of Instagram, your feed displayed all of the posts of […]
February 8, 2017

The Benefits of Display Advertising

When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This […]
February 7, 2017
How to Save Money With Your Small Business Marketing

How to Save Money With Your Small Business Marketing

Marketing your business is an investment of time, money, effort, and grit. It is important to invest in your activities so that you can get the […]
February 7, 2017

How to Strengthen Your Company’s Reputation

Your business reputation makes its way into every facet of your business’s existence. It both impacts and is impacted by the way people read your emails, […]
February 7, 2017

How to Identify Your Target Audience

Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested […]
February 6, 2017
Marketing Tool of the Week- Instagram Boomerang

Marketing Tool of the Week: Instagram’s Boomerang

If you haven’t already noticed, marketing a business involves a lot of writing. Between blog posts, emails, website content, and everything in between, you spend a […]
February 1, 2017
How to Use Instagram Live for Your Business

How to Use Instagram Live for Your Business

Effective marketing places a lot of emphasis on the here and now, and social media is leveling the playing field. Small businesses can now incorporate location-based […]
February 1, 2017

Business Reputation Management 101

A business reputation important, but also complicated. While it has many aspects that you can’t control, it also has many aspects that you are responsible for. As […]
January 31, 2017
tips and ideas for using instagram stories

Ideas for Using Instagram Stories

On Instagram, every user has the option of posting pictures and videos into their Story—an album that refreshes every 24 hours. While you may know that […]
January 31, 2017

An Introduction to SEO Practices

Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more […]
January 25, 2017

How to Use Landing Pages for Your Business

Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
January 24, 2017
10 reasons to use instagram stories

10 Reasons to Use Instagram Stories for Business

Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours. At first, you might think this is an unnecessary […]
January 24, 2017

Why is Having a Good Reputation Important?

  Reputation is important in business because it isn’t just one aspect of your business. It is made up of all of the aspects of your business. […]
January 23, 2017

Why is Reputation Important in a Business?

Every business has a product and/or service, which is what they deliver to their customers to meet their needs. Every business has a brand, which is how […]
January 18, 2017

Local Online Marketing for Small Business

Just because a business is local doesn’t mean people know about it. In fact, there are probably dozens of local businesses in your neighborhood that you […]
January 16, 2017

Why Social Media Works for Business

Social media. You see it and hear about it all the time. Notifications show up on your phone, you hear about it constantly, you see hashtags […]
January 11, 2017
Benefits of location based marketing

Benefits of Location-Based Marketing for Small Business

Location-based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on […]
January 10, 2017

Location-Based Marketing for Small Business

Real-time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are […]
January 10, 2017

How to Increase the Visibility of Your Small Business Blog

If you want to build your relationship with your target audience and the size of your target audience, your business needs a blog. A blog benefits […]
January 6, 2017

How to Promote Your Small Business Blog

Blogging for your small business is a low cost (essentially free) marketing tool for your business. By merely supplying useful information to your target audience, you […]
January 3, 2017

9 Ways to Benefit From Your Competition

Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is […]
December 22, 2016

5 Things You Should Know About Your Competitors

Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you […]
December 21, 2016
How to Integrate Your Offline and Online Marketing Strategies

How to Integrate Your Offline and Online Marketing Strategies

Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities […]
December 20, 2016
8 Benefits of Real Time Marketing

8 Benefits of Real-Time Marketing

Real-time marketing doesn’t require fancy technology or complex automation. With the right timing, you can use even the most basic tools, like social media, to maximize […]
December 19, 2016

8 Unique Social Media Ideas for Your Small Business

Coming up with ways to stand out to users and distinguish your business from competitors on social media can be tough. With millions of users and […]
December 14, 2016
Combining Offline and Online Marketing for Small Business

Combining Offline and Online Marketing for Small Business

Marketing your business is like an equation with two sides: one side is conveying the value of your business, and the other is reaching the right […]
December 14, 2016

How Blogging Helps a Business Get More Customers

Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are […]
December 13, 2016
What is Real Time Marketing?

What is Real-Time Marketing?

With today’s technology and connected devices, people are experiencing unprecedented levels of speed, mobility, and accessibility in obtaining information. We no longer wish or hope for […]
December 13, 2016

7 Ways to Distinguish Your Small Business from Competitors

One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their […]
December 7, 2016

Why Your Business Needs a Blog

Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and […]
December 5, 2016

Why You Should Blog for Your Small Business

In today’s age, when you want to know something, you look it up online. The next time you do this, take a closer look at the […]
November 29, 2016

How to Get Your Business to Stand Out Above the Competition

While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching […]
November 16, 2016

Small Business Blogging Basics

Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when […]
November 3, 2016

Why Use Google Analytics?

Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, […]
November 2, 2016

Social Media Campaign Ideas

Social media offers endless opportunities and benefits for marketing your business. While this is the beauty of social media, the infinite possibilities can make it hard […]
October 31, 2016

Google Analytics Basics

As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your […]
October 26, 2016
3 Types of Influencer Marketing Campaigns to Promote Your Small Business

13 Small Business Email Examples and Templates

October 25, 2016

Ideas for Social Media Posts

Social media can be used to support the many dimensions of a business—products and services, audience and customers, personality and culture, promotions and reviews , and the […]
October 20, 2016

Instagram Direct Messaging Best Practices

Instagram is a great way to tell your story and express your brand using the power of visual influence. Instagram Direct—a private messaging feature within the […]
October 19, 2016
Best Social Media Practices for Business

Best Social Media Practices for Business

Social media is a window into the personality, products, and services of your business, and a venue for interacting with your target audience. These are golden […]
October 18, 2016
Call to Action Buttons- Tips and Best Practices

Call to Action Buttons: Tips and Best Practices

Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine […]
October 13, 2016
Benefits of Instagram Direct Messaging

Benefits of Instagram Direct Messaging

There are many ways to use Instagram Direct messages for reaching your small business goals. You can ask for feedback, notify contest winners, provide special deals, […]
October 12, 2016

Examples of Call to Action Phrases

A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to […]
October 11, 2016

Benefits of Social Media for Business

While the term “social” is commonly associated with hanging out with friends, the “social” in “social media” extends far beyond that. It refers to interacting with […]
October 7, 2016

10 Facebook Advertising Tips

Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses […]
October 6, 2016

7 Ways to Use Instagram Direct Messages

Instagram Direct is a feature of Instagram that enables you to send messages, pictures, and videos privately to users. You can send direct messages to one […]
October 5, 2016

What Does Call to Action Mean, Anyway?

Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 14, 2016

Guide to Guerrilla Marketing Strategies

This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
September 13, 2016

How to Respond to Negative Reviews

While you cannot control what other people post online about your business, you do have some control over the outcome of a negative review. This post will go over how to respond to negative reviews, so that you can mitigate the damage and protect your business's reputation.
September 7, 2016

Forming a Niche Market Strategy

A niche market strategy serves to help you to find a profitable niche for your business, to properly serve and market to that niche, as well as to maintain other aspects and values of your business. This article provides some guidelines to consider when forming your niche market strategy.
September 7, 2016

Best Practices for Landing Pages

While there is no one magic formula for the perfect landing page, there are certain design and marketing fundamentals that every landing page should follow. This article provides 11 best practices for landing pages that can guide you toward getting the best results.
September 1, 2016

Two Essential Tools for SEM Campaigns

With Search Engine Marketing campaigns, it is important to make the most out of your investment. This post will go over two essential tools to enhance SEM knowledge and drive campaign success.
August 31, 2016

What Makes a Good Landing Page?

Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 30, 2016

The Power of Online Customer Reviews

Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 25, 2016

SEM Campaigns: Writing Ad Copy

Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.
August 23, 2016

7 Benefits of Landing Pages

In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
August 17, 2016

How to Increase Your Online Presence

Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 15, 2016

Introduction to Search Engine Marketing

Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
August 10, 2016

What Are Landing Pages?

A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016

Ways to Target Your Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
August 4, 2016

What Makes a Good Business Website?

A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
August 2, 2016

Who Are My Competitors?

All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.
August 2, 2016

How to Find Your Niche Market

While there are many benefits of niche marketing, finding your niche market can be difficult. Among the different types of customers that you can market to for your business, which one do you pick? How do you find the most profitable fit for your products and services? This article will give you some guidelines on finding your niche market.
July 26, 2016

7 Tips for Successful Guerrilla Marketing Tactics

While guerrilla marketing for small business has many benefits, it also has its risks. The elements that make up a successful guerrilla marketing tactic can just as easily create negative experiences for your customers. Follow these tips to ensure your guerrilla marketing strategy is a success with both satisfying and growing your target audience.
July 22, 2016

7 Benefits of Niche Marketing

With a niche strategy, you leverage your expertise in one area to stand out from your competition. You may provide other products or services, and you may serve a broader audience, but specializing in one area helps you to distinguish your business and stand out in your market.
July 19, 2016

Guerrilla Marketing for Small Business

Guerrilla marketing for small business involves finding unique ways to achieve common objectives. Nontraditional, memorable, and unexpected will look different from business to business. The key to coming up with effective guerrilla marketing tactics is to know both your business needs and your audience, and to take your thinking out of the box.
July 13, 2016

Does Facebook Advertising Work?

Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Here are four benefits of Facebook advertising that apply to businesses universally.
July 12, 2016

Benefits of a Responsive Website

The benefits of a responsive website are not just limited to your website. They extend to your customers, your store, your web presence, and ultimately your sales. When it comes to connected devices and online users, the numbers are only growing; and a responsive website is essential if you want your business growing too.
July 7, 2016

Why Is It Important for Companies to Have Competitors?

Competition can be an effective tool for growing and improving your business. Here are 10 reasons why it is important for companies to have competitors.
July 1, 2016

6 Ways to Improve Your Facebook Ad Images

Facebook ad images play a crucial role in the effectiveness of the ad. Yet they have some stiff competition, as they are sandwiched between images of friends, pets, cute kids, and cool places. This post describes six ways to improve the effectiveness of your Facebook ad images, and some businesses to which they are most applicable.
June 24, 2016

Why Your Business Needs a Website

In today's digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it's not existing in a world where most consumers are spending their time. So, why exactly does your business need a website? Well...
May 17, 2016

Marketing Goal Examples for Small Businesses

We all dream. We have big dreams, grand ambitions, and smaller dreams, things we desire on a daily or weekly basis. Every business owner shares the […]
May 16, 2016

Long Term Business and Marketing Goals

Whether you’re just starting your business or you’re a seasoned pro, consistently reviewing and maintaining a wish list of long term business goals is imperative to […]
May 9, 2016
Short Term Business and Marketing Goals

Short-Term Business and Marketing Goals

Looking into the future of your business you likely envision growing it, establishing yourself as a respected entrepreneur and turning a profit. These are your long-term […]
December 15, 2015

Business Branding Ideas to Help You Stand Out

In a crowded marketing it’s difficult to stand out. Between websites, social media, and paid advertisements, what are the things that are going to work for […]