January 8, 2020
Perch has a new way to maintain a solid Google presence without spending extra time: the new Google post scheduling feature (not yet available through Google itself!)
January 7, 2020
Did you know that January 16, 2020 is Get to Know your Customers Day? With this important day coming up, we thought we’d share with you […]
January 1, 2020
ThriveHive's annual Marketing Calendar is now available! Holidays, themes, ideas, and motivation to keep you creatively marketing your business all year round.
December 27, 2019
Here are 16 real examples of Instagram posts that tie January themes and holidays into business marketing.
December 26, 2019
Real examples of how to use posts, events, groups on Facebook to engage your audience, market your business, and generate leads this January.
December 18, 2019
See how real businesses are adding a holiday theme to their Facebook pages, posts, and promotions.
December 16, 2019
Easy ways to use your website, Google business listing, social media, email, and offline channels to promote your business during the holidays.
December 12, 2019
Use these simple promotion ideas across a variety of channels to get more customers this holiday season!
December 9, 2019
Here are 120+ hashtags to choose from—for running promotions, representing your brand, attracting new customers, and just good ole' fashioned holiday fun.
December 2, 2019
Real examples of holiday-themed Instagram giveaways to increase engagement, build your audience, and generate leads for your business this season.
November 29, 2019
Ten creative marketing ideas to help your local businesses stand out and win customers this December.
November 25, 2019
In this episode of the Found Bytes podcast, Ignitor Digital cofounders Carrie Hill and Mary Bowling share what service area businesses can do with their website and Google My Business profile to increase their local search visibility.
November 22, 2019
With the ability to create Google Event and Offer posts directly from Perch, you can promote your special deals and attract more customers just in time for the holidays.
November 19, 2019
Browse through a diverse range of deal and offer ideas to attract shoppers to your business on Small Business Saturday.
November 18, 2019
Learn how to create an effective marketing plan to engage your audience and promote your business on Small Business Saturday.
November 3, 2019
Small Business Saturday marketing ideas to promote your business, attract shoppers, and get more customers.
October 21, 2019
Your plain-English guide to Google! Definitions, examples, and visuals of common terms you'll come across when trying to rank your business higher in search results.
October 16, 2019
Having a complete Google My Business listing is essential for showing up higher in search results and showing up for more searches. However, it is not […]
October 11, 2019
Our latest Google My Business Knowedge Center article helps clear up SEO so that you can make informed decisions about your business website.
September 3, 2019
Learn how to post news to your Google Business profile, directly from the Perch app!
August 16, 2019
10 fall and september-themed ways to promote your business this September!
July 25, 2019
Marketing and blog ideas to promote your business for the month of August.
July 23, 2019
Online customer reviews are among the most powerful tools at a local business owner’s disposal. In fact: 97% of consumers use online media when researching products […]
June 2, 2019
Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there […]
March 18, 2019
Getting on Google My Business and maintaining your listing can get hairy. There are dozens of common challenges business owners face, such as problems accessing your […]
March 16, 2019
Every business needs a marketing strategy, but no two businesses are alike. There are no one-size-fits-all strategies for marketing your business, but there are some key […]
February 27, 2019
Now that you’ve got a Google My Business listing created and up to speed, it’s time to fill in the one section you’ve been putting off: […]
February 25, 2019
Every business has competitors. Depending on your industry and your value proposition, you may be in a Thunderdome-style war of all against all, or you may […]
February 19, 2019
For more help with getting found, standing out, and getting chosen on Google, head to our Google My Business Knowledge Center below:
February 19, 2019
If you own a business of any kind, you’ll inevitably be faced with the ever important question: should your business be on Google? Now, we’re not […]
February 18, 2019
Understand where your Google My Business listing appears, how it helps your business, and how it differs from Google Maps and Google Plus.
February 16, 2019
Maybe you’ve scrimped and saved to budget a trip to the industry conference this year because it’s crucially important to you—or maybe your boss is making […]
February 14, 2019
So, your Google My Business listing is complete (or is it?), fully verified, and live on the web for potential customers to see—now what? As with […]
February 13, 2019
Feel like you're spinning your wheels only to lose business to competitors? Here are seven gaps you could potentially need to fill in to start converting more leads into customers.
February 12, 2019
At first glance, the Google My Business (GMB) platform may just seem like another way for your business to gain some “real estate” in local searches. […]
February 6, 2019
How to improve Google ranking: a step-by-step tutorial to get your business on the first page of Google.
January 23, 2019
LinkedIn’s focus on job searching and professional networking makes it a valuable platform for small business entrepreneurs. There’s a lot you can do on LinkedIn beyond the […]
January 15, 2019
The objective of your emails may be simple, but coming up with the content for them never is! We know the struggle, so in addition to […]
January 14, 2019
A staggering 46% of online searches have local intent. Here are 6 reasons to take advantage of the free Google My Business platform.
January 11, 2019
If you’ve been in business for any length of time, you have probably heard the phrase “unique value proposition.” You may have dismissed it as yet […]
January 10, 2019
One of the best features of Google My Business that sets it apart from other listing platforms is the ability to communicate directly with existing and […]
January 9, 2019
The New Year is here. What’s going to be happening in the world of small business marketing? Google of course, as well as personalization, more automation, […]
December 20, 2018
As a business, trying to crack Google’s organic ranking algorithm can be a difficult task since there are so many moving parts factored into the equation (more […]
November 24, 2018
Every business needs financing of one kind or another, either as part of their initial formation, or in the form of a cash infusion after the […]
November 21, 2018
Perhaps you just created a Google My Business listing, or perhaps you’ve had a listing for a while. Let’s talk about how to make that listing […]
November 20, 2018
Google My Business itself is not a public-facing, searchable directory (such as Yelp), BUT your listing on Google My Business is what many other public-facing, searchable directories pull from.
November 18, 2018
For most small business owners, email is a communication tool that is either very important or mission-critical. Email is the place where reports come in from […]
November 9, 2018
No matter what kind of product or service you offer, social media is one of the few marketing channels that can benefit all businesses. With millions […]
November 9, 2018
When it comes to marketing your business, your campaigns must meet two requirements: they need to drive your business goals while also satisfying and engaging your […]
November 6, 2018
Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
November 1, 2018
Growth is oftentimes one of the hardest challenges many small businesses face today. Not because they lack the necessary talent to get there, but because they […]
September 27, 2018
Is there anything more exciting in all the world than business insurance? The blood-tingling thrill of actuarial tables, the on-the-edge calculation of policy premiums, the xcj;kladfldksda;. […]
September 25, 2018
Making and keeping to a budget is a critical skill both in personal life and for business owners. Fiscal discipline and money management aren’t optional if […]
September 6, 2018
Regardless of industry, products, or services, just about every business can benefit from online advertising. With people spending larger portions of their day lost in smartphones […]
August 31, 2018
Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
July 7, 2018
Let’s face it: keeping up with a blog of any kind is hard work. Not only do you have to stay on top of your publishing […]
July 2, 2018
With the summer season underway and the ice cream trucks out in full force, you may be looking for new ways to spice up your Instagram […]
June 29, 2018
How many times have you seen ads for a company that you’re a customer of, incentivizing new customers with great offers that you would love to […]
May 20, 2018
Have you been going back and forth about Google Adwords, trying to decide whether or not it would be a worthwhile marketing investment for your business? […]
May 9, 2018
May is a great time to take advantage of the fun holidays for promoting your business. This particular month has awareness causes that last an entire […]
May 7, 2018
Looking for ideas for patriotic promotions for your business? Here are 30 examples of Memorial Day sales and social media posts by real businesses to give […]
March 29, 2018
As great as it would be to have an unlimited marketing budget, the truth of the matter is, most businesses are only able to focus their […]
March 28, 2018
Customers are the lifeblood of every business. Whether you’re a small startup that’s just beginning to gain some traction or a large corporation with years of […]
March 23, 2018
With many traditional marketing strategies losing their potency towards newer generations, businesses need to start thinking outside of the box. Though it’s been around as long […]
March 1, 2018
Though an integral part of any marketing strategy, PPC advertising can be very time-consuming which, as a business owner, happens to be your most valuable commodity. […]
February 26, 2018
Platforms like Google can make search engine advertising sound easy, but the truth of the matter is that there are a lot of moving parts when […]
February 16, 2018
Trust. It’s a strong word that not only applies to the relationships you have with family and friends, but also the relationship your brand has with […]
February 13, 2018
What you do and create on your end is only half of the equation for your online reputation. The other half comes from how the general […]
February 6, 2018
How do you know when it’s the right time to expand? That’s the question on the minds of thousands of small business owners just like yourself […]
February 5, 2018
Thanks to review sites like Yelp, Google+, and TripAdvisor, you don't have to go far to find what hundreds of people have to say about a local business. Why are these sites so important? Monitoring and responding to your customers' feedback can have a huge impact on your business!...
January 30, 2018
Successfully siphoning the power of personality for your brand requires thought, planning, and consistent effort. It means appealing to your target audience’s needs and values, showcasing […]
January 23, 2018
Ah, February. January is exciting and new, with lots of great ideas and fresh energy. Then February comes in as a wakeup call. The holidays are officially […]
January 16, 2018
If you’ve spent any amount of time around business owners or marketers, you’ve no doubt heard the wild claim that “email is dead”. With open rates […]
January 9, 2018
Referral marketing. Has your company been tapping into this powerful lead generation source? If not, now is a great time to get started. When you solely […]
January 3, 2018
When it comes to having a great website for your brand, the actual process of writing copy can be a daunting task, especially if you’re solely […]
December 22, 2017
If a picture is worth a thousand words, then video marketing will tell your customers all they need to know about your business. With a digital […]
December 19, 2017
Telling your story online through carefully-crafted web content can be tough. You’re a professional. You run your own business, and you’re great at what you do. But […]
December 17, 2017
In the online world, stock photos get a bad rap for being inauthentic, generic, and just downright corny sometimes. While some of that may be true, […]
December 13, 2017
Sometimes, content creation can feel a little like throwing spaghetti at the wall. Some of it falls off, some of it sticks for a little while, […]
December 12, 2017
Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the […]
December 11, 2017
You’ve built your digital foundation and your online presence is good, but could it be better? Could you be doing more to reach more customers? The […]
December 9, 2017
Bitcoin is a digital currency that is meant to make person-to-person transactions not only possible but also more efficient and independent of third party verifications. Bitcoin […]
December 5, 2017
It’s important to prepare yourself for marketing in 2018 in three different ways. First, look back on what worked in 2017. Even though there will be trends […]
December 5, 2017
As this year ends and another year approaches, you should be looking back on what was successful this past year as well as looking ahead at […]
November 30, 2017
You need them, your competitors need them, and any business in existence needs them. Everyone is looking for the same thing – new customers. They’re the […]
November 28, 2017
For most small business owners, marketing their business is a bit of a conundrum. With the multitude of both digital and offline channels, how do you […]
November 23, 2017
For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will […]
November 22, 2017
Let’s face it, whether you’re a brand-new company or simply looking to expand your existing business, marketing can get pretty costly. On average, businesses spend about […]
November 21, 2017
Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not […]
November 16, 2017
A company’s reputation is as important as their products and services. Often times it takes one disheartened customer to voice their disappointment and suddenly, you’re seeing […]
November 15, 2017
When you hear the term “online presence”, you might immediately think of social media channels, your business website, and your search engine rankings. These are all […]
November 14, 2017
How many emails do you think flood the inboxes of your valued prospects and loyal customers each day? Just like you, there are tens of thousands […]
November 13, 2017
Today, more than 90% of both B2B and B2C companies are turning to content marketing, one of the most efficient, effective, and most profitable strategies out there. Content marketing uses readily-available mediums - social media, published articles, live events, videos, and eNewsletters - to spread information, entertainment, and other engaging content to a variety of customers....
November 8, 2017
Everyone wants customers who come back and who tell their friends great things about your products and services. So how do you do it? By delivering a great […]
November 6, 2017
Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that […]
November 6, 2017
You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after […]
November 6, 2017
In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily […]
November 3, 2017
A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a […]
November 1, 2017
Marketing your business is no easy task. The online world is vast and overwhelming. Put the two together, and online marketing becomes a monster that you […]
October 28, 2017
Random tweets and pins might find a few customers here and there. To make the most of your social media marketing, however, you’ll want to develop […]
October 26, 2017
The world of business is growing increasingly more competitive with each passing day. It’s more important than ever to have a solid plan in place to […]
October 24, 2017
If you’re new to the small business world, changing the way you view social media can be a bit strange at first. Instead of being the […]
October 24, 2017
A sustainable, effective media campaign never just appears out of thin air. We might get lucky with the occasional viral post, but trying to manufacture that […]
October 18, 2017
Compared to social media platforms, live chat bots, and project management applications, the term “email” seems outdated. However, email marketing still works. That is, if you […]
October 13, 2017
Instagram has quickly grown into a wide-reaching social network with a great deal of influence. Instagram’s 700 million users share an average of 34 billion photos […]
October 12, 2017
Many people hear “newsletter” and think of a physical letter they get in the mail every year that they don’t read. However, email newsletters are a […]
October 11, 2017
Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
October 10, 2017
For most business owners, search engine optimization is one of the aspects of marketing that is, well, a pain in the butt. The only thing you […]
October 4, 2017
Landing pages are one of the most effective online marketing tools you have in your arsenal. Effective landing pages can increase conversion rates, capture more emails, […]
October 3, 2017
Search engines, social media platforms, email, and mobile applications have transformed content into something consumers rely on daily. As a result, content marketing has become even […]
September 27, 2017
With the tools and platforms available today, it is easier than ever to create email campaigns to target consumers and convert them into customers. If you […]
September 25, 2017
Where there is business growth, there is marketing; but where there is marketing, there is not necessarily a growing business. There is a plethora of options […]
September 24, 2017
Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
September 16, 2017
Are you using every trick in the book to grow your small business? Probably not. There is no such book, and even if there were, you […]
September 15, 2017
Every small business owner wants to get more traffic to their website. Organic traffic, in particular, is the most coveted form of traffic and refers to […]
September 1, 2017
Success. It is something we look back on and feel good about while at the same time something with which we can look ahead and move […]
August 29, 2017
Having a great product or service is step one. After that, you have to find a way to poetically string together groups of words to not […]
August 17, 2017
So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]
August 13, 2017
Buyer personas are an essential part of marketing your business. They allow you to enhance your relationship with your target audience, further hone your brand identity, […]
August 12, 2017
A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, […]
August 10, 2017
Keywords are at the heart of SEO, and SEO is a core part of using your website to grow your business. You may have a basic […]
August 8, 2017
Online video is growing every day, due largely in part to social media platforms making video easier to both view and create. With smartphones, tablets, easy […]
August 4, 2017
Instagram advertising provides businesses with the opportunity to reach large volumes of people within their target audience, in a place where they are spending their time and […]
July 31, 2017
It goes without saying that our mission here at ThriveHive is to help business owners grow their business. It therefore also goes without saying that we […]
July 1, 2017
July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters […]
May 31, 2017
Having a big sign on a busy physical location used to be enough to attract potential customers to your business. Today, a good marketing footprint still […]
May 30, 2017
When creating a website for their business, small business owners often prioritize design over content, investing more time and resources into aesthetics than the actual website […]
May 29, 2017
June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the […]
May 27, 2017
Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you […]
May 23, 2017
“I don’t have time to create more content.” This is one of the most common responses we get when we tell small business owners about blogging […]
May 16, 2017
Your small business website is not only a way for potential customers to learn more about your business, but also an opportunity to continue marketing your […]
May 15, 2017
One of the most common mistakes we see small business owners make is that of trying to go from a first contact directly to a sale. […]
May 3, 2017
Social media is a great local internet marketing tool for many reasons— one of which being hashtags. Hashtags can expand your reach, increase engagement, build your […]
May 2, 2017
Content is a valuable part of any marketing strategy. You use it to convey your expertise, express your brand voice, attract and keep website visitors resonate […]
April 27, 2017
Increasing your online visibility and developing trust with your target audience is the key to converting interested prospects into customers. There are many ways to achieve […]
April 24, 2017
National Small Business Week is a time to recognize high achieving entrepreneurs, and to raise awareness for the role that all small businesses play in our […]
April 24, 2017
National Small Business Week is a week dedicated to hard-working small business owners across the country. Awards are given to entrepreneurs for their achievements, and awareness […]
April 17, 2017
When set up properly, your business website can help with generating leads and closing more sales. This includes having a well-organized homepage, user-friendly navigation, and quality content […]