The spring is an excellent time to pollenate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities it offers to increase follower engagement. Take a look at the various holidays happening this month and examples of creative IG posts!
And for ideas for the whole year, download our full (free) marketing calendar here.
• Prom Season
• Financial Literacy
• NFL Draft
• Sexual Assault
• Donate Life
Show your support for Autism Awareness Month and incorporate a sale item that showcases your passion for the cause.
Encourage followers to start a conversation about how they’d choose to spend extra cash if it fell into their laps – these comments could get pretty creative!
If you’re in the beauty industry at all, you’ve got a huge opportunity this month with Prom Season in full swing. Run promotions specific to high school students and make them feel truly special.
Have a plethora of business contacts that may be interested in hosting a small vendor show with you? Organize for each participant to set up a small table or booth and work with one another to pull in those prom dollars!
April Fool’s Day & Easter Sunday – 1st
World Party Day – 3rd
National Walk to Work Day – 6th
World Health Day – 7th
Siblings Day – 10th
National Grilled Cheese Day – 12th
Tax Day – 17th
High Five Day & Get to Know Your Customer Day – 19th
Earth Day – 22nd
National Picnic Day – 23rd
Denim Day & Administrative Professionals’ Day – 25th
Take Your Child to Work Day – 26th
Arbor Day – 27th
Email Debt Forgiveness Day – 30th
Small Business Week – 29th – May 5th
Join in on the Easter Bunny fun with a play on the favorite holiday treat!
Or take advantage of Easter and April Fool’s Day falling on the same Sunday and run a quirky raffle with an Easter basket full of tricks.
If you run a family business don’t forget about National Sibling Day on the 10th. Celebrate your togetherness while promoting your business! Or run promotions specific to siblings.
Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post…whether you own a restaurant or not! See how these non-food related businesses made it work.
On National High Five Day, ask your customers to pose for a #highfive and tag them. They’ll likely repost on their own feeds and get you some more visibility.
Take your child to work day has been a long-standing holiday and we love it when kiddos have the opportunity to see what it is exactly that you do all day! Let your employees know that it’s perfectly acceptable to bring the kids to work…as long as they pose for cute Instagram posts!
Last but not least, remind your followers that you’re a small business owner during Small Business Week. The local movement is still strong and this is an opportune time to show your appreciation while raising awareness for your business. Post a photo of your shop to entice people to visit or simply share an inspiring pic.