With Memorial Day behind us, and summer on the horizon, most vacationers will start to do their web searches on the go (if they aren’t already).
That means that now is the PERFECT time for your business to have a responsive website!
If your site isn’t responsive, your visitors will have to pinch, pull, and scroll on their smartphones and tablets to find the information they’re looking for. This will have them bouncing from your site faster than a group of swimmers on Amity Island.
So don’t let a non-responsive website be the Jaws in your ocean this summer. Unlike Brody, Quint, and Hooper who needed a bigger boat, all you need is to get yourself a site that adjusts to any device.
This way, no matter where your customers are lounging – on the beach, by the pool, or in their deck chairs – they’ll find a great user experience on your site. And having a responsive site design allows you to do more with less because you won’t need to manage separate desktop and mobile websites.
So who exactly is this cast of characters that make up your Responsive Design?
- Quint – the classic web design. He’s an old-school, traditional guy. Just give him some strong piano wire for fishing line, a can of Narragansett beer, and a couple of saltine crackers and he’s off on a search for a desktop version website and with that you get the head, the tail, the whole damn thing…
- Hooper – the mobile search with his modern techniques and equipment. He’s using technology that allows him to search for things on the go. He wants to be in and out fast, not wasting a lot of time searching the whole ocean. Cage goes in the water, you go in the water. Shark’s in the water. Our Shark.
- Chief Brody – Brody’s the mediator between these two strong personalities. He’s the responsive balance, ensuring that they’re working together and that their strengths in the search come through at the appropriate time.
But why worry about Responsive Design now? We’ve been dodging sharks in the ocean for hundreds of years!
- Better User Experience – visitors don’t stay on sites that are difficult to navigate. They end up jumping ship. You want customers to stay on your site and access your information. Now, if people can’t swim here, they’ll be glad to swim at the beaches of Cape Cod, the Hamptons, Long Island…
- Quicker Load Times – 61% of people have a better opinion of brands when they have a good mobile experience. One thing that relates directly to a good experience is speed. Having a mobile-friendly site will allow you to cut down on load times, providing only what’s necessary for people who are searching on the go and only need basic information. Like Chief Brody, you have one shot. Don’t miss! If you do, customers bounce and won’t come back.
- Mobilegeddon – If you thought Jaws was a problem, Mobilegeddon might be your Megalodon. That will really eat into your engagement. Google now favors mobile-friendly sites and demotes those that aren’t mobile friendly! Do you want to end up on the bottom of the ocean with Ben Gardner and his boat? Of course not. But a non-responsive site will create so many holes in your ship that your search rankings will start sinking pretty quickly.
Whether it’s an old-schooler searching like Quint or a new-schooler like Hooper, you want your site to be a welcoming, fantastic experience for any vacationer that chooses to visit it.