In the ever-changing digital landscape, having a powerful social media presence is more important than ever before. While it may seem cliche, first impressions matter a great deal when it comes to your small business, so having a concise, accurate, and thoughtful bio is crucial to your social media success. This post will cover the importance of a good Facebook bio and provide real examples to help you optimize yours.
Your Facebook bio is particularly important because Facebook arguably drives the most quality traffic of any social media platform. Facebook also provides numerous prompts to complete, which vary based on your industry, making it easy to answer the essential questions a customer may be asking. While each bio should be tailored slightly to match the social platform in question, they should all be descriptive, professional, and enticing to your audience.
Here are 9 examples of Facebook bios that cover all of the essentials. Use them to make sure your Facebook bio is as effective as it can be.
Completing all areas of your Facebook “about” section will help potential customers see the full spectrum of products and services you offer. BonBon Hair is doing an excellent job of making sure their services, mission, and values are openly displayed for all potential customers to see. By also providing numerous ways to contact the salon, such as an email address, phone number, and website, potential customers are likely to reach out and book an appointment sooner because the contact information is so readily available.
In late 2017, Facebook debuted the option to add “Our Story” to the “about” section. Our Story is a space to give your page a personal touch that will resonate with potential customers. The Polkadog Bakery incorporates a heartfelt message from the owners and a little story about the pup that inspired the founding of Polkadog Bakery. This little blurb gives the audience a chance to build an emotional connection to your brand.
When completing your Facebook bio, it’s important to not only specify in your description what you offer but also under “services”, such as what Cabot’s has done. Calling out specific features they have, such as being kid- and group-friendly makes for a positive user experience for the potential customer and eliminates a possible source of confusion.
With more creative industries, such as visual arts, architecture, or photography, it’s difficult to give a potential customer a feel for your services through a computer screen. It’s essential to extend your Facebook bio longer than other industries might to include details such as artistic background, education, and personal projects. Since art can be subjective to the individual, giving your audience a feel for you personally as well as your abilities are invaluable prior to speaking with you in person. dvd Interior Design exemplifies this with a lengthy and descriptive “about” section.
If you operate a business with set hours, such as a bakery, restaurant, or bar, adding your hours by day as well as “popular hours” to your Facebook bio will be extremely beneficial for any potential customers browsing your Facebook page. Hours of operation is one of the most commonly asked questions, so by eliminating that you will be able to create a smoother process for your audience. Pancho Villa Taqueria incorporates both of these features to allow for ease of use when reading their Facebook bio.
If you accept credit cards as a form of payment, specifying which cards you take in-store is another way to create an informational Facebook bio. Looney’s Tile and Grout shows three different cards to show that they accept those form of payment.
Incorporating your branding into your Facebook bio is another great way to drive brand awareness and loyalty. While hashtags in Facebook bios are not clickable the way they are in a comment or post, 7 out of 10 hashtags are branded, so making those custom hashtags known is still valuable to your small business (source: Sprout Social). FLEXcity Fitness uses the hashtag #FLEXsweatstretchrepeat to demonstrate this.
Giving your business a personal touch by acknowledging your employees in your Facebook bio is another great way to build brand familiarity if they are comfortable with doing so. Lochwood Academy calls out team member Mindy, helping to bring a face to name.
In certain industries, keeping your Facebook bio professional is the best course of action, such as a doctor’s office, dental practice, or accountant. Maged Rost Law utilizes this practice in their very polished Facebook bio, describing both what they do and the services they offer.
Your Facebook Bio is an incredibly important aspect of your social media profile. Make sure yours is up to par!