Review Past Year Successes
Reviewing what’s worked in past years, and what didn’t, will help to save you the most time when putting together your holiday marketing this year. Make a note of every piece of content that was previously successful and spruce it up for new lead-generating life! Or create a piece of content that rounds up all of your biggest hits from the year.
Plan Holiday Content in Advance
One of the easiest ways to save time and money this holiday season is by planning your busy months in advance. Whether that entails ordering your decorations ahead of time, stocking up your inventory for sales, or crafting your social media content ahead of time, the farther out you plan, the more time you will save in the long run. Retail experts recommend starting your holiday planning as early as July.
Related: 50 Holiday Marketing Ideas eBook
Offer Competitive Discounts
Once the holiday season is underway, businesses of all sizes will be competing for new customers. Some retailers will provide free shipping, others will offer discounted gift cards to customers, and a whole host of other promotions will be swimming around. Make sure to get in on the action by offering a variety of discounts over the holiday season! A buy-one-get-one sale, a percentage off of products or services for that day of the month, or a free gift with purchase are all great incentives to draw in new customers and keep old ones. Grab a calendar and block out these promotions ahead of time so you aren’t scrambling last minute.
Send Holiday E-Cards
Sending creative, personalized, and secular holiday e-cards to your customers will help to draw them back into your business, without the added cost and effort of direct mail. If your email list is large, you can pair it down by choosing to only send to customers who have shopped in the last 30, 60, or 90 days. Holiday e-cards can display anything you’d like—your staff, a winter theme, or a list of your discounts by date. Planning your holiday e-card send in advance will help to save you time later down the line.
Get Busy on Social Media
Social media is one of the most powerful marketing tools to harness during the holiday season. With both free and paid options available, promoting your holiday offerings on Instagram, Facebook, Twitter, and Pinterest are all-powerful outlets to draw in new customers and retain existing ones.
The best way to get ahead on your holiday social media marketing is by blocking out your content in advance. You can use Excel or Google Sheets to block out your calendar by creating columns for each platform, copy, and date to be published. Using a posting tool like Perch, Buffer or SproutSocial can help to save you even more time. You don’t have to complete the entire holiday season in one sitting, but even blocking out a few days at a time can help relieve some stress and save you time.
Reuse and Repurpose Content
Another way to save time is by reusing and repurposing content on social media. Generating unique content on a regular basis can be exhausting, so utilize the content you’ve already created, either from past years or different promotions will save you time and energy. Promoting and sharing user-generated content on your social media is also a great way to keep customers engaged and connected to your brand.
Opt for Delivery
During the holiday season, time is of the essence. While some things aren’t able to be delivered, if you have the option and the resources, recognize that time is money. While you may save $5 or $10 by picking up supplies yourself, that pocket change could be put to better use and will save you valuable time. Staying that extra hour doing inventory, stocking shelves, or ringing up customers could make all the difference.
Draft Your Emails in Advance
Email is one of your most valuable resources during the holiday season, so don’t let it go to waste! Drafting your holiday marketing emails in advance will help to save you time as the busy season approaches. Make sure to mention any in-store activities or events, promotions you may be offering, or contests you may be hosting. Emails can be quite time-consuming, so don’t let them get away from you!
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This post was published November 2018 and updated December 2019.