Small businesses are built on the passion of their owners. That passion is what creates success. But sometimes mistakes are made along the way. We’ve compiled a list of the top 7 things that sabotage small business owners.
Small business owners often have an all-or-nothing mentality when it comes to marketing. This leads people to believe that you either need to spend thousands of dollars a month on marketing or not market your business at all. That’s simply not true!
The best kind of marketing is the marketing that works. That means that you should focus your efforts on the few marketing tasks that work for your business. If your business Facebook page has brought you customers, stick with it. If a Groupon deal worked, do it again. There’s no need to do everything when it comes to marketing – take the time to figure out where you should focus your efforts and work on those marketing tasks.
Having a Facebook page, Twitter feed, AdWords campaign, email blasts, and a billboard ad over the freeway is not sustainable. Pick a few marketing tasks, see what works, and develop a marketing plan from there.
There’s no question about it. All businesses need a website. Without one, it’s as though your business doesn’t exist.
Websites are quick and easy to set up yet more than half of small business owners still do not have websites. Websites will expand the reach of your business, get the word out to potential customers, and increase sales. Having a website cuts down on the amount of money you need to spend on advertising and time you spend on client calls.
Websites do not have to be expensive or take a lot of time to make. In fact, making a website is best left to professionals who can create a mobile-reponsive SEO optimized website for you. Click here to learn more.
Another mistake that small business owners make is not creating content on your website or blog. Content drives traffic to your website and leads into your business. Written content doesn’t have to be super technical or long. In fact, we tell our clients to think of content as a longer version of a Facebook post – between 300-600 words.
Content should be relevant to your business and geographic location. Helpful tips and information for your customers or blogging about company or local events is an easy way to create content for your blog and website.
Written content in the form of social media updates, blog posts, and eBooks is the perfect way to inform readers and increase your SEO. But, people like pretty things too. Visual marketing can take the form of Instagram posts, videos, infographics or even professional looking graphics to accompany your blog posts.
Grab the attention of your reader with visual marketing aids. We listed 25 of our favorite visual marketing tools here.
The secret to small business success is consistent marketing. A big mistake that small business owners make is putting effort into marketing only when business is slow. Marketing to grow your business is like exercising for weight loss – if your efforts aren’t consistent, you will not see results.
Inconsistent marketing yields inconsistent results. For continued sales and growth, a consistent marketing strategy – even if that’s doing a little bit at a time – is a better plan than only marketing when business is slow.
Just like how inconsistent marketing is a waste of time, so is marketing without a strategic marketing plan. One of the purposes of a marketing plan is to achieve your goals with as little time and money as possible so it’s important to make and stick to a plan. A marketing plan can be the difference between knowing your business goals and reaching them.
Customers are the life blood of a business, so treat your customers well. Reviews and customer experiences should be one of the top concerns for small business owners. Social media, Yelp, and other website reviews should be taken seriously.
Engage customers on social media to foster relationships and get customers coming back to your business. Many small businesses rely on word of mouth referrals and loyal customers to help get the word out about their business. Pay attention to the customers who refer business to you and thank them accordingly. Make sure to follow your social media and Yelp pages for negative reviews. If you encounter a negative review, respond appropriately.
Search Engine Optimization is how your business website will be found online. SEO sounds scary and can be confusing for those unfamiliar with it. But that doesn’t mean that it’s ok to put your head in the sand and ignore the process. SEO will be there whether you deal with it or not, so you might as well work on it to get ahead.
We’ve broken down SEO for local businesses, but there are simple tips to get you started on improving SEO in just 5 minutes.