Are you just about ready to launch your brand new business, open your relocated store, or add on another location? If so, you need to make your opening event count to get business off to a healthy start and generate enthusiasm within your community. To do that, you’ll need to have a solid idea of what your event will look like so that you can promote it effectively. Need some ideas?
Who can pass up a good deal? If you’re offering items people want and you can successfully get on their radar, then your grand opening sale will be packed. With enough promotion, you can generate a good deal of excitement and attract steady crowds, which will draw passersby as well.
There are two things that are universally loved—food and music. And you can probably guess where this is going…If you want a great turnout, use these instant attractors.
When advertising your opening party, make sure to mention what type of food you’ll be serving. You can even name drop if you’re having the event catered by a favorite local restaurant. Don’t forget to show enticing pictures to whet people’s appetites!
Ideally, you’ll want to book a performer or group that is fairly well-known in your area. That way, your advertisements will draw people in and get them to your party on the big day.
A charitable event is a great way to appeal to the strongly-held values of your potential customers. If you can show that you care about the same things they do, they’ll be more likely to want to support you, in addition to the organizations you partner with.
There’s a tried and true formula that works for all sorts of businesses. “For every x purchased on opening day, we’ll donate y to z.” You might choose to donate funds, products, or even services. Whatever you decide, both you, your customers, and your charity of choice will benefit.
To get the best result, arrange for your partner organization to advertise this campaign too. The more exposure your event receives, the better the outcome will be.
Whether its a city official, industry expert, or another special guest, inviting a guest can be a smart idea. After all, they have a following, fans, and supporters. In any case, if they’re aware that a special guest will be present at your grand opening, they may be motivated to come on by.
If your VIP’s will be speaking, participating in a ribbon-cutting ceremony, or something other than simply attending, make sure to include specifics when you promote your event.
If you offer a useful product, it could be a good idea to show why your product is so valuable and how to use it to get the best results. In other words, host a demo of your products or services. For example, if you operate a spa, offer complimentary hand massages to your party guests, or if you are opening a gym, demonstrate what a personal training session entails. You could also teach people hands-on activities, such as a workshop, that can be practical and enjoyable.
If you don’t have an established customer base to count on, you should consider teaming up with those who do. For example, if you offer music lessons, you may want to partner with an instrument shop.
The best partnerships are those that happen between non-competing businesses that have similar customer bases. If you can find a business like that to co-host your grand opening with you, you’ll get a better turnout and you’ll both get increased exposure.
If you really want to go all out, you can turn a grand opening day into a grand opening week. By advertising and hosting a different event every day for a week, you can get five to seven times the foot traffic. You can also attract a wider portion of your target audience since different people are interested in different events and schedules vary by person.
A great, exciting idea for your grand opening is sure to set you up for success down the line. Don’t miss the opportunities that such a special event can open up for your small business!