Summer is so last season. Children are back in school, football is in full-swing, and pumpkin flavored everything has hit the scene. Yes, fall is quickly arriving.
As the weather changes with the seasons, so does your business.
Consumer spending organically increases in the weeks approaching the changing seasons and upcoming holidays, which may significantly impact your short-term and long-term business success. It’s important to embrace the change and use it to your advantage.
Here are 6 tips to help your business rake in the advantages of seasonal change:
Take a moment to revisit your marketing plan. Are you on track? Setting short-term and long-term goals, and establishing benchmarks to reach throughout the year, will help ensure your business is successful in the long run.
Even if you run an ice cream shop, that doesn’t mean you should put your advertising on hold during the winter months. By marketing during your off-season, you can prepare your business for success when peak season comes around. Generate off-season hype through special offers, early bird discounts, and intriguing promotions.
The strains and demands of a busy season can put pressure on employees and cause burnout. Ensure your team is on board and prepared for strategic and seasonal changes. Hire and train appropriate staff, and make sure your team is up to speed on your company’s goals and mission.
If you are a ski shop gearing up for the winter months, your preparations begin long before frost starts forming on the windows. Put “down time” to good use to boost revenue when your busy season comes around. Use this time to beef up your website, focus on your social media, etc.
Managing cash flow can be challenging when revenue is high during peak periods. It’s important to remain strict with your budget over the course of the year and adhere to your monetary guidelines. Plotting expenses and forecasting appropriately will help your business stay on track financially.
Consider the Web your 24/7 storefront. Stay connected to your customers via email, newsletters, social media, blogs, and more. Leverage these outlets to stay top-of-mind with current customers, grow your audience, and enhance customer loyalty.
Just like changes in the weather, business change can be difficult to predict. Being prepared for seasonal change will help you flawlessly navigate this rocky territory, and ready your business for changes in consumer spending and shifting trends.