According to the U.S. Small Business Administration, companies invest between 1 and 10 percent of their gross sales in advertising.
Many small business owners start out solo. Over time, however, you’ll have to hire more help. You might start with a support person, take on a salesperson, and hire a customer service representative.
Not long after those key hires, you start to wonder – could I get better marketing results if I used a marketing company? But, how do you know when it’s time to stop doing it yourself?
Here are five signs that it may be time to hire a marketer:
We get it. You’re doing five jobs at once. It only makes sense to give priority to the ones that immediately pay the bills and keeps your business afloat. You know that marketing your business takes time and strategy, and so it quickly moves to the bottom of your pile. Since marketing is the only thing a marketing company does, you can devote more attention to running your business knowing that your marketing is being done by highly skilled marketing professionals.
Why should you? It’s puzzling when talented and intelligent business owners like you have to raise the white flag of defeat and admit that it was harder than you thought. You may ask the following questions to yourself:
You’re great at what you do, but there’s no shame in admitting that you are not an expert at everything! A good marketing company will get to know you and your business really well and then assign highly skilled marketers to do the hard work for you.
All of a sudden, you experience an increase in website traffic, phone calls, or new leads, but do you really know where they are coming from? If not, you’re likely wasting your time on ineffective marketing strategies and squandering potential opportunities for even greater success.
How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a marketing company answer the tough questions for you. A good marketing company uses sophisticated marketing tools and years of proven marketing techniques to track the source of where leads are coming from. We know how to use that information to reduce your overall marketing costs and increase potential sales.
Hiring a full-time online marketing specialist, a content producer, editor, social media manager, PPC specialist, and graphic designer gets expensive fast. If your budget is tight, when you hire a marketing company, you can reap the benefits of having a dedicated team of marketing experts for a fraction of the cost of one employee!
You know that there is a market for your product and service and you’re confident that your customer service, sales team, and pricing are top notch so what could be the reason for lack of sales? One easy way to find out is to sit down with one of the many marketing companies that offer a quick free consultation. It may be a good idea to try it out! They’ll review your current marketing strategy and offer suggestions for improvement.
If you’re experiencing any of these 5 warning signs, it may be time to consider professional marketing help. Your business is important to you and we know you want to make sure that you stretch every precious marketing dollar.
Hiring a marketer can ensure that your marketing is done right the first time, saving you a considerable about of time and money in the long run. As competition increases in your neighborhood, standing out in the marketplace can be crucial to the survival of your business. Marketers are a great resource to brainstorm new ideas on how your brand can be perceived in the eyes of consumers. Don’t wait until it’s too late, it might be time to hire a marketer!