Marketers know that the success of a digital marketing strategy can come down to efficiency. But, how can you increase your efficiency without sacrificing quality and attention to detail?
This week, we’re bringing you 5 more great tools to help you take your business to the next level.
These tools make graphic design, content curation, social media reporting, and reputation monitoring easier than ever.
Looking for a new way to measure the return on investment of your Twitter campaigns? Twitonomy provides an in-depth look at your metrics over time, and it’s easy-to-use.
The mentions function is particularly useful, as the site provides you with a look at your followers and interactions, including a list of your most active and most influential followers. The mentions function also provides marketers with an overview of their retweets, as well as the potential reach of your tweets based on retweets and interactions.
If you’re still feeling the loss of Google Reader, Feedly is a great alternative. Set up a profile and fill your feed with content that makes sense for you, like industry news and trends. Use this handy tool to search for press mentions, find content to share on your social pages, or to build out an editorial calendar, and stay up-to-date with industry trends.
Managing your online reputation can be a full-time job. From blog mentions and review sites like Yelp, to mentions on social media, there are a million places where customers could be talking about your business. You should be aware of every comment, positive or negative, that’s made about your business. PropelREP provides an easy-to-use dashboard that pulls in every review and mention about your business.
PRO-TIP: Reputation management isn’t just about being aware of comments about your own business. Competition research is an important way to gain an understanding of what you’re up against! PropelREP allows you to monitor your industry and see how you stack up against the competition.
This Chrome extension is a digital marketer’s best friend because it easily allows you to identify the RGB number of any color used on a website (and then use it on your own).
After you download this extension (available for Firefox and Chrome), a small eye dropper icon appears in the upper right-hand corner of your browser. By selecting the icon and clicking on any color in your browser, you can copy and paste the RGB number into another program.
PRO-TIP: If you’re in need of some design inspiration, select “Webpage Color Analyser” and the app will analyze the CSS colors on the page, providing you with a concise palette of colors. It’s perfect if you like the feel of a website and want to emulate its aesthetic in your own work.
Have you noticed that when you press the “Print Screen” button on your computer, a screen capture of your entire screen is saved? Then, you have to open an image editing program to crop the image down to the size you need. It’s frustrating and a hassle.
Snipping Tool, a great little program that’s already on your Windows computer, is a great solution! Snipping Tool allows you to easily take and save pre-cropped screenshots to your computer, saving you an extra step. Just select the section of your screen you want to capture and click save! (On a Mac computer, pressing Command+Shift+4 does the same, offering a tool to drag and select a specific area to snip).
Be sure to check out the first installment of our Best Tools for Marketers series.
Which tools would you add to this list?