Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday. We’ve come up with a list of five last-minute Valentine’s Day marketing ideas to add to your February marketing that you can execute easily to boost your business’s relations with your customers.
It’s not too late for Valentine’s Day promotions! In fact, more than 60% of Valentine’s Day spending occurs on or within five days of the 14th, so your last-minute offers may even see more success than deals offered earlier in the month. Accommodate these shoppers by extending your hours on Valentine’s Day (be sure to update your hours on Google My Business). Also, don’t be afraid to emphasize the “last-minute” aspect. Create a post on social media encouraging your followers to just go for it with that gift. You may inspire them to stop in your store or redeem your online offer on their way to their Valentine’s date. Or, remind them that they only have x hours left to use this day to tell loved ones how much they care. Stir up some excitement and urgency around the holiday, and you’ll be sure to get some engagement.
Even if your products or services aren’t related to the holiday, you can still carry out effective Valentine’s Day marketing. For example, instead of encouraging your customers to buy gifts for their significant others, give a gift to them! Send out an email with a deal or coupon to show your customers some love. Hand out free swag with purchases at your store. Or simply throw an extra perk or two into an order, free of charge. Showing customer appreciation strengthens your relationship with them and builds loyalty, and Valentine’s Day is a great opportunity to do this.
You don’t have to have a Google Ads account to get your Valentine’s Day specials seen by customers searching on Google. Thanks to Google My Business platform, you can publish posts to your free listing that show up when customers find your business. Create an Events post to encourage attendance at an event you’re hosting, or an Offers post to expand the reach of your limited-time Valentine’s Day offer. For more help, check out our Guide to Posting on Google.
Consumers are forever in search of the perfect gift for their loved ones and significant others. Take advantage of this by creating a blog post with gift ideas, or even a downloadable Valentine’s Day gift guide. You can write one for products or services that you sell or even make gift suggestions for ones that you don’t offer at your business. The goal is for you to help your customers find something they’ll want to give to their loved ones; not necessarily to sell or promote your business directly. By suggesting great gift ideas to your customers and helping them solve their problem, you build trust with them. Remember to share your gift ideas on all your social media platforms.
If you have an email list, send your subscribers a Happy Valentine’s Day card and include a special offer or promotion along with it. Again, you can market your offer as a special “gift” for your loyal customers instead of promoting products or services for your customers to buy for their loved ones. This email functions as a “Thank You” card and gives you a great excuse to reach out to your customers again in a nonintrusive way.
Related: Email Marketing for Small Business Owners (free guide)
Valentine’s Day is a great day to reach out to your fans and ask them to give your business a little love in the form of a review. Not only will this help increase your positive reviews and attract more new customers, but it will also remind those who have had a good experience with your business to reengage. Customers are generally happy to write reviews, you just need to know how to ask for them!
If you’re looking for more seasonal and themed marketing ideas, download our full free marketing calendar below!