• 5 Great Tools for Marketers (and you!)

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We are always on the lookout for great tools to help us grow as marketers and communicators. From infographic production and social performance reporting to reputation monitoring and graphic design, these tools can help you take your business to the next level.

1. Google Dashboard

This great tool provides easy access to fantastic stats on digital marketing and new media for presentations, white papers, infographics or blog posts. Having access to the newest research can enable you to adapt your current marketing strategies and allow you to positively impact how you do business.

PRO-TIP: With this tool, you can create an infographic in seconds. Just click through the stats made available through Google and select the data you want to highlight. When you’re finished, Google throws together an infographic for you.

2. Statigr.am

The popularity of Instagram has certainly taken off over the last year. With the network hitting more than 150 million active monthly users in September of 2013, businesses have adopted Instagram as a valuable way to reach and engage current and potential customers.

One of the challenges marketers face is how to measure the success of their social media campaigns. Instagram has proved especially hard to quantify, as they don’t offer in-depth metrics or insights within their platform like other social networks do.

Statigr.am provides marketers with valuable tools to help measure the success of Instagram postings, including:

  • The total number of “likes” received
  • The most liked photos
  • The average number of likes and comments per photo
  • Follower growth charts

It’s now easier than ever to tell which of your Instagram posts are successful and which can use some work.

3. Propel Social Suite

Propel Marketing’s SocialSuite platform makes posting to your social pages easier than ever. Just hook up your business’ social media accounts to the platform, and schedule a post to go live to your pages in just a few clicks. Content that used to take hours out of your week can be pre-scheduled through SocialSuite weeks, if not months, ahead of time.

PRO-TIP: We all know it’s important to share content on your social pages that’s not a direct sell of your services or products. Sharing articles related to your industry, or the services and products you offer, is a great way to increase engagement with your followers and offer them valuable information. SocialSuite’s library is a great way to find articles. Just enter your industry, and customize the feeds to fit your company. With subjects ranging from “inspirational” to “taxes,” finding the perfect content is easy.

4. WhatFont

This is a fun tool for marketers doing any type of web development or graphic design. Have you ever been on a website and spotted a font you love and want to use, but you have no way to identify it? Or perhaps you used a font a long time ago in company branding, but can’t remember the name of the font. WhatFont is a Chrome extension (a small program that adds a new feature to your browsing experience) that allows you to easily identify fonts used online simply by hovering over the text itself.

The extension appears as a small icon in the top right-hand corner of Chrome. Just click the icon, hover over the font and the font name will pop up. It’s a big time saver.

5. Google Alerts

Reputation monitoring is one of the most important things you do as a business owner or marketer. However, in order to manage your reputation, you must be aware of what’s being written about your business online. One way to do this is through Google Alerts, a classic tool that every marketer and business owner should use.

Google Alerts allows you to receive alerts on your business straight to your email inbox. When a new article, blog post, or any other media mentions your business online, you’ll receive an email alert with a link to the site where you’re being mentioned.

The set up for Google Alerts is quick and easy. Just enter the search query you’d like to stay on top of (e.g. Bob’s Best Burgers), choose a result type (“news”, “blogs”, “video”, etc), and fill out an email address to deliver the alerts to. Never miss a press release or blog mention again!

PRO-TIP: If you’re looking to get a leg up on the competition, set up a Google Alert for your top three competitors, and take the time to monitor what’s being written about them. Competitor research can enable you to re-evaluate your marketing strategy or business, and make the necessary adjustments to stay on top.

What marketing tools would you add to this list?

ThriveHive
ThriveHive
ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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