What works for one business may not work for another. What you as a business owner have to do is find out what works for your business. There are different types of marketing strategies when it comes to online marketing, and many different tools to use from Facebook to Twitter to regular old e-mail.
So with all these outlets to market your business how are you to know which one is best for you? That’s what we’re here to help with. Marketing is confusing enough already but it becomes downright overwhelming when you add the internet into the equation. We’re here to give you a number of strategies that will work for your business no matter what outlet or tool you use.
As with most things in life you should begin with the end in mind. When it comes to internet marketing you should set a goal for what you want to get out of it. Is it more customers? Is it more traffic to your website? Is it more awareness about your product? Is it all of the above? The key to a successful marketing campaign is to establish goals to help get to that big goal you ultimately want to get to. At first you should set reasonable attainable goals like “gain another lead per week” or something along those lines. Whatever your main reason for doing internet marketing is make sure you back it up with goals.
With so much content for people to read out there and so many options to choose from it is important to establish yourself as authority on what your business provides. You want people to come to your site because they believe you have the best information or the best knowledge of whatever there problems are, you want your customers to think of you as a thought leader or an expert. You can achieve this by constantly posting content on your business blog that is helpful and informative for your customers.
Just having a website that you haven’t touched for awhile isn’t good enough nowadays. You can’t neglect your website. You have to treat your website kind of like your car, and constantly check on it if you want it to drive smoothly. Therefore, you need to optimize your site. You want to make sure that your site can be found easily online with good SEO.
Now that you have an SEO optimized website, you have to figure out all the other different ways to bring people to it. There are tons of different options and platforms you can use and it can be very overwhelming. Between email marketing, social media, video marketing and all of the other endless platforms out there its easy to get lost. When it comes to these tools it’s important not too drink through a fire hose, start off with a few to start so you don’t get overwhelmed. Facebook is always a good place to start or on Twitter you can engage customers with tweets!
A big part of your internet marketing strategy should be providing your audience with helpful content. It’s important for your potential customers to think of you as a resource to them. Providing potential buyers with content they can use is a great way to become their trusted advisor. This is why it’s important to know how to market yourself to your customer.
Educational – You want to become that trusted advisor to your customer? Educate them! A great way to do this is post tips about your industry. If you’re a catering business maybe you could post a “Recipe of the Week” or Crossfit Center can post “15 Minute Workouts for Professionals”.
Inspirational – Inspire your customers with a story or a great article you found. Or maybe a quote that you live by. Whatever it is make sure it’s inspiring!
Entertaining – People can consume articles, news, and blogs at a rate never before seen today. They are constantly being bombarded with advertisements therefore its become imperative to make content easy for customers to consume. Pictures and videos are a great way to do that. Facebook is a great place to use pictures in your campaigns. According to Hubspot users are 53% more likely to click “Like” on a post with pictures. Posting pictures in your various channels also gives your customers more of a window inside your business and they are more likely to engage with you. In addition, successful blog posts that are shared the most (according to Forbes) are usually broken up with pictures or other types of useful content. People don’t really want to read something that is just a wall of text. So remember a picture is worth a thousand words.
Tell them about Yourself – Every once in awhile you want to to mix in something about your own business and how it can help them. After all, you’re providing them with all this great content why not let them know what they can get from you. Posting about a promotion you are doing or if you have a new class coming up informs them that they can buy from you which is what you wanted all along!
Marketing yourself effectively can seem like a daunting task for todays small business owner. There are so many tools and platforms to choose from that it is hard to know where to begin. However, the most important thing is to have a few strategies. Having a solid strategy will help you get to where you want to go. The most important things to remember are to set reachable realistic goals with your strategy, provide people with helpful content, and to make sure you have a laser focus. If you do that you’re internet marketing will thrive!