Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their audiences and facilitate their marketing goals by expressing their American pride. To supply you with some inspiration, we’ve compiled a list of 10 patriotic marketing ideas to help you promote your business this July.
Many businesses hold special sales or promotions for the 4th of July. Why? Because it works! Shoppers at this time of year are active and engaged, so make sure to run sales and specials for the 4th of July. If you can make them July 4th themed, great. If you can’t, not to worry. The fact that you’re running the promotion during the holiday week is good enough!
Give away special 4th of July swag (free stuff) for customers who come in to shop or engage in a sale. If your business is participating in a local event with a booth, hand out free patriotic swag like temporary tattoos, sunglasses, red, white, and blue jewelry, or glow sticks!
If you offer these for free in exchange for potential customers’ email addresses, this is an easy and fast way to collect leads and grow your email list. Take pictures of customers sporting the swag to share on social media, too. Follow up later by sending an email with a special offer to those who offered their address.
If your business gets ample foot traffic, take advantage and host a sidewalk sale. If not, team up with a complimentary business that does. Set up a table with popular products that people may need to celebrate. This will catch the attention of those who walk by and can be especially successful if your shop is near other local community events. Speaking of other local events, if any of them are running a contest or raffle, be sure to donate a prize!
Stock your business with holiday merchandise. Customers will be looking for red, white, and blue clothing, accessories, and even patriotic colored food items. In addition to being prepared with 4th of July necessities, another way to get in the spirit is to decorate your storefront. Showcase red, white, and blue merchandise or just decorate for the holiday!
Don’t stop there. Highlight your holiday decor or goodies on social media so that your followers can share in the experience and appreciate your effort. Make red, white, and blue desserts, fruit platters, or cocktails and post them on social media. This gets customers in the celebratory spirit and excited about using your business. When customers are scrolling through their Instagram feed deciding on a restaurant to eat in this weekend, they will flock to the social media savvy restaurant with the fancy 4th of July desserts!
If you’re running offers for the 4th of July, promote them on social media so customers know to shop at your store. Promoting posts with merchandise on social media or even setting up a Facebook ad with a patriotic offer are fast ways to get the word out about a sale, promotion, or party to attract new and old customers. Facebook ads are cheap and easy to do—you can customize for your current audience and or an audience with similar demographics.
Related: Examples of Facebook Ads (free guide)
If you run a regular blog on your business website, write 4th of July themed posts to get your readers into the patriotic spirit. Depending on your business, the options are endless with what you can share. Some examples include:
Chances are, there are a ton of events in your community for the 4th of July. Whether it’s a parade or a town center fair, make an appearance and promote your business. If there’s an opportunity to have a booth or table, hop on it and make sure you showcase your best products.
If you can participate in the parade or events, make sure you give out candy, coupons, or samples. These events are perfect for networking and engaging new potential customers that have ties to your area and shop small or local.
Don’t forget to document the events! Take pictures in town or even just pictures of how other local businesses are celebrating and post on social media. Make sure to tag the other businesses on Facebook and Twitter to spread the love for other local small businesses.
Don’t forget to keep up your social presence and post pictures of your store, employees, or customers celebrating our country. Make sure to wish everyone a happy holiday, and then share both your own patriotic posts as well as consumer generated content. Change your Facebook or Twitter cover photos, send out email specials, or post holiday graphics on Instagram.
If you’re open during the holiday because you’re a restaurant or another service business, make sure to notify customers so they stop by.
Create a DIY photo booth with a patriotic background and props for customers to get into the spirit as well. This can be done inexpensively and the reward of happy, engaged customers is worth more than that! Include a custom hashtag and encourage customers to use it and share the fun pictures they take. Share their pictures, tagging them in your shares to increase the organic reach of your posts.
Make a point to use relevant hashtags during the July 4th weekend. Hashtag marketing will extend the reach of your business and can help you find new customers. People looking up certain hashtags will find yours and check out your profile.
Some examples of what might be trending are #July4th, #4thofJuly, #IndependenceDay, #starsandstripes, #redwhiteandblue, #fireworks, #America, as well as something custom to your location or industry.
Host a selfie contest on Instagram to give away some patriotic swag or just something special from your store. Everyone is in the celebratory spirit, so this is a great way to engage users to share their excitement. Encourage followers to take pictures in their patriotic attire, or patriotic pictures using your products and tag and hashtag the picture to notify you. Share your favorite pictures on your social media accounts to increase social media engagement.
How do you show your stars and stripes? No matter what you do, have a fun and safe holiday!