• 50 Instagram Caption Examples and Ideas for Business

45 Instagram Caption Ideas for Small Businesses

You have an Instagram account and have figured out what types of images to post, but you may be stuck on creating a caption. Having great captions (and great hashtags) can help you to increase engagement and gain followers on Instagram, but they are easier said than done! If you often find yourself sitting there indefinitely, unable to publish a post because you can’t decide on a caption, you are not alone. We’ve written this post to help you!

45 Instagram Caption Ideas for Small Businesses


What Makes a Good Instagram Caption?

Ultimately, what makes a great Instagram caption will depend on your industry, target audience, and your brand identity, but one thing is certain for all businesses: hashtags bring benefits. When used properly, they can enhance your reach and get more eyes on your stellar posts.

PS: If you want to expand your reach even further on social media, try out the Perch app. Download it free for iOS or Android.

Do Instagram Captions Really Matter?

Yes! Instagram photos are the simplest way to grab viewers’ attention when scrolling through their feed, but you need a creative caption to keep your follower’s attention. Think about captions not as only explanations for your posts, but rather opportunities to tell a story, announce contests, shine a light on your business’s best qualities, and show your brand personality.

Instagram Captions and Examples

Here are some business-specific Instagram captions that have the ability to push your Instagram posts to the next level and increase customer engagement. You can also adapt many of these captions to your particular industry.

Instagram Captions for Health and Fitness Businesses

Health and fitness businesses are able to have a strong presence on Instagram. With photos and videos, your small business can post tutorials, examples of workouts, fitness class sneak peeks, tips, giveaways, and more. With fitness being such a popular topic and workout videos being eye-catching, you already have an advantage when getting people to stop scrolling and look at your posts.

Tough Love Captions

Stop saying you will and start doing.

You don’t get the butt you want by sitting on it.

Encouraging Captions

Instagram caption ideas health and fitness

Positive Captions

When your 9-5 is over, let’s get our real workout on!

This is our happy hour.

Empathetic Captions

Share your challenges with your followers. They will appreciate that you know what they’re going through and your transparency will be inspiring.

instagram caption ideas show empathy

Note: long captions don’t work for all Instagram accounts. If you have a close following and find that you get engagement from longer captions, stick with it! Otherwise, you may want to shorten ’em up a bit.


Inspirational Captions

There’s only one bad workout: the one you haven’t done.

If not now, when? If not you, who?

In general, famous quotes are great for health and fitness Instagram captions, like the one above by Hillel the Elder.


“Get to Know Us” Captions

[Employee’s Name] has been with us since [number of months/years]. His/Her favorite workout is [insert favorite workout]. He/She is teaching a class at [insert time], will you be there?

Here at [business name], we are morning people so you don’t have to be! Check out our early morning classes

Real-life example:

instagram caption ideas familiarize

Another real-life example:

instagram caption ideas free class


Captions to Announce Contests

We love our followers, so we’re giving back to you! Like this photo and your name with be entered into a contest to win 2 free classes.


Everyone loves free stuff, right? Tag us in your best workout picture and the contest winner will receive a gift basket of swag and 3 free classes!

Instagram captions for contests are typically long, but it’s important to include all of the details of the contest in your caption to encourage participation.

Real-life example:

instagram caption ideas giveaway pilates

Engagement Captions

We want to hear from you! Which workout class has been your favorite with us and what type of workout do you want to see at our gym? Let us know in the comments!

Real-life example:

instagram caption ideas engagement

Instagram Captions for Health and Wellness Businesses

For those in health and wellness, Instagram is a great tool for raising awareness, educating your audience, and attracting new clients. For example, this Instagram video by Dr. Pimple Popper aka Dr. Sandra Lee has great engagement because it is both entertaining and educational.

New Product/Service Captions

Exciting news from [insert business name], we’ve just begun using [insert new product] and we want you to try it out! Make an appointment today!

Captions to Encourage a Call

We know your time is valuable, but taking care of yourself is important! Call us today and fit us into your schedule.

Captions Asking for Feedback

We’re thinking of adding [insert new product, service, or practice] to our repertoire! What are your experiences with it?

Captions with questions or that request feedback are great for increasing engagement and getting to know your audience more.


“Tip of the Day” Captions

Everything in moderation—even wine! Did you know having a glass of red wine a day is actually good for you? #Doctor101

Do headaches bother you throughout the workday? Try rubbing your temples with peppermint oil, Tiger Balm or white flower oil.

You know that drinking water is extremely important. To help you drink enough water, invest in an easily reusable water bottle you can fill up throughout the day.

Real-life example:

instagram caption ideas fascia

Another real-life example:

UPLOADING 1 / 1 – instagram caption ideas tip of the day.png ATTACHMENT DETAILS instagram caption ideas tip of the day

(This is a bakery, so not exactly health and wellness, but you get the point.)

Behind the Scenes Captions

We at [insert business name] are here for you! That’s why we do these weekly meetings to figure out the best way to serve our customers!

Meet [insert employee name], he/she has worked in the [insert department] and would love to help you with any questions you have regarding your health. Direct message or comment with any questions you have!

Thanks [customer’s name] for making our day and stopping by today!

Real-life example:

instagram caption ideas examples office


Instagram Captions for Professional Services

Are you a consultant, lawyer, or accountant? Instagram is a great opportunity for you to reveal the personality behind your services If you’re on Instagram but having trouble engaging your clients, here are some captions for you.


Tutorial Video Captions

Want to make managing your money easy? Watch these 3 simple tips!

Watch this short video clip to learn how to put your business on the fast track to success. DM us if you have questions!

The 10 must-dos if you get into a car accident. You don’t want to miss this!

Real-life example:

instagram caption ideas be exciting.png ATTACHMENT DETAILS instagram caption ideas be exciting


Success Story Captions

[Insert quote from customer]. We’ve loved working with you, [name]! Thanks for choosing [your business name]

Glad to see that our client [insert business’s name] is thriving! Thank you [client’s name] for letting us help out with your business!

[Insert client quote]. Helping people make their lives easier is our mission here at [insert businesses name].


Captions to Build Your Brand Personality

Make greatness happen, build great relationships along the way. That’s our motto here at [insert business’s name] and we’re glad to have the clients we do.

It’s Meet the Team Tuesday! [Insert employee’s name] has worked here for [insert number of months/years]. [Name] takes care of [how the employee relates to the customer] and [Insert unique/fun fact here.]

To get focused on Monday mornings, our entire team [insert unique or fun activity here – like “does 10-minute office yoga”]. How does your business get focused?

Real-life example:

instagram caption ideas office culture

Another real-life example:

instagram caption ideas behind the scenes


Instagram Captions for Florists

Having an Instagram presence and aesthetic for florist services is important for showing customers what you have to offer. You might have the visual part of your Instagram page down, but still, need some assistance with how to engage your customers with captions.

Informative Captions

instagram caption ideas floristPunny/Light-Hearted Captions

Embrace flower power today with these vibrant collections.

It’s blooming season for these [insert flower type]! Bloom baby bloom!

When it’s raining, you go inside. But we go outside and dance! Embrace the flower power!

Getting up early can be hard but thanks to the smell of coffee and flowers it makes our mornings a lot easier.


Real-life example:

instagram caption ideas flower puns

Customer Appreciation Captions

Wow! Looking good if we must say so ourselves! Thanks [insert customer’s name] for giving us the opportunity to do what we do best!

You have a great eye! Tag us in your best flower photo and the best photo will receive 30% off their next order!

We love trying out new things with our flowers. Thanks to [insert customer’s name] for the inspiration! We love when our customers give us ideas and feedback.

Real-life (non-florist) example:

instagram caption ideas customer appreciation

Event Promotion Captions


instagram caption ideas event promotion

Tutorial Captions

Want to add floral beauty to your home? Use this short tutorial to create the perfect dining room table vase!

Wondering when it’s the right time to pick your garden flowers? Check out this quick clip and learn!

instagram caption examples tutorialInstagram Captions for Spas and Salons

If you are in the spa or salon industry, Instagram is an important platform to master. For you this platform allows you to give your clients visuals as to why they should choose your small business over your competitors, and the perfect caption can aid in your efforts.

Product/Service Captions

instagram caption ideas products services

Relaxation Captions

Life is chaotic, so make sure you take time for yourself! Whether that’s an hour of meditation or just five minutes of “me” time, you can significantly improve your mood.

Drink water! Hydrate your mind, body, and skin – you’ll feel the difference!

After a day out on the city streets, take some time at the end of the day to exfoliate and cleanse your skin, and put your feet up.


instagram caption ideas spa giveaway

Another example:

instagram caption ideas self care


Discount Offer Captions

You’ve given so much to us, it’s time for us to give back to you! Like this post to be entered into a contest for 35% off our premium spa treatments!

Photo contest! Post your ideas for daily relaxation and self-care and tag us. Our top three favorites get a free spa day with a friend!

Did you know that an exfoliation treatment can lift your energy and get rid of the toxins dragging you down? Tag a friend in the comments and you’ll be entered to win a free exfoliation for you and your friend!

Spa Giveaway Captions

instagram caption examples spa giveaway

instagram caption ideas spa giveaway

Repost Captions

[Insert customer’s name] is getting his/her first [insert type of service their getting]! This product {list top benefits of product}. Try it for yourself!

[Repost a customer’s image] Thanks [customer’s name] for visiting us! We hope to see you soon in the future!

[Repost customer’s image] We’re so happy that you enjoyed your experience with [insert business name], looking forward to seeing you back soon!

Hopefully, this post has equipped you with some fun, creative and engaging captions to use in your Instagram photos and videos! Use these ideas, as well as engaging captions you see in the accounts you follow, to get inspiration for your posts. And be sure to add hashtags to your captions!


For more help with Hashtag marketing, download our free eBook below:
Devon Heavey
Devon Heavey
Devon is the Marketing and Events Specialist at ThriveHive, where she travels around the country hosting Google digital seminar events for ThriveHive and GateHouse. When she's not traveling you can find her around Boston, probably petting a dog.

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