You have an Instagram account and have figured out what types of images to post, but you may be stuck on creating a caption. Having great captions can help you to increase engagement and gain followers on Instagram, but they are easier said than done! If you often find yourself sitting there indefinitely, unable to publish a post because you can’t decide on a caption, you are not alone. Ultimately, what makes a great Instagram caption will depend on your industry, target audience, and your brand identity, but to help get you started, we’ve come up with some Instagram caption examples for different verticals.
Yes! Instagram photos are the simplest way to grab viewers’ attention when scrolling through their feed, but you need a creative caption to keep your follower’s attention. Think about captions not as only explanations for your posts, but rather opportunities to tell a story, announce contests, shine a light on your business’s best qualities, and show your brand personality.
Here are some business specific Instagram captions that have the ability to push your Instagram posts to the next level and increase customer engagement.
Related: Free Hashtag Handbook
Health and fitness businesses are able to have a strong presence on Instagram. With photos and videos, your small business can post tutorials, examples of workouts, fitness class sneak peeks, tips, giveaways, and more. With fitness being such a popular topic and workout videos being eye-catching, you already have an advantage when getting people to stop scrolling and look at your posts.
For those in health and wellness, Instagram is a great tool for raising awareness, educating your audience, and attracting new clients. For example, the Instagram video by Dr. Pimple Popper aka Dr. Sandra Lee has great engagement because it is both entertaining and educational.
Are you a consultant, lawyer, or accountant? Instagram is a great opportunity for you to reveal the personality behind your services If you’re on Instagram but having trouble engaging your clients, here are some captions for you.
Having an Instagram presence and aesthetic for florist services is important for showing customers what you have to offer. You might have the visual part of your Instagram page down, but still, need some assistance with how to engage your customers with captions.
If you are in the spa or salon industry, Instagram is an important platform to master. For you this platform allows you to give your clients visuals as to why they should choose your small business over your competitors, and the perfect caption can aid in your efforts.
Hopefully, this post has equipped you with some fun, creative and engaging captions to use in your Instagram photos and videos! Use these ideas, as well as engaging captions you see in the accounts you follow, to get inspiration for your posts. And be sure to add hashtags to your captions!