Don’t have a website for your business?
Well, surprisingly, you’re not alone. And, as Peter Brady so awkwardly sang, it’s time to change.
A huge advantage of having a website is that it is still working even when you’re not. By making information about your business available 24/7, you’re providing extra visibility for your business, as well as convenience for your customers by allowing them to do research at their leisure.
Let’s face it; it’s easy to get lost in this world. And, if you do, how do you expect to be found? You could leave a trail of popcorn, but then what? Hope that a Hawaiian tour guide tips off your parents that you and your brothers snuck off to return a miniature tiki statue in an ancient burial ground? Hopefully they show up just in time to save you from the hands of Vincent Price.
Sure, that’s one way. But how do you get found if you’re a small business? Start by having a website. Even going back to a 2012 study published by Yelp, 85% of consumers used the Internet to find local businesses. That number can only have increased since then. A website is a fantastic way to be found by any potential customer searching for a product or service in your area.
Remember when people used to let their fingers do the walking through the yellow pages? Well, everyone’s fingers are still doing the walking but now it’s across keyboards, tablets, and smartphones. You certainly don’t want your business to be lost with Kitty Karry All in Tiger’s dog house. Imagine if information about your business was as difficult to find as Mr. Brady’s sketches in an amusement park? Most likely, potential customers will not be as resilient as the Brady’s were when searching for those sketches. So why not make it easy for them to find you?
Mike Brady had to resort to the extreme and install a pay phone in his family’s living room when his kids were spending too much time on the phone and it was costing them a lot of money. Granted, you may pay a flat monthly fee for your business line and perhaps you don’t make many outgoing calls, but without a website you could be spending a lot more of your precious time on the phone than you need to.
A website is the perfect place to answer many of the frequently asked questions you hear from your customers every day:
Providing the answers to your most frequently asked questions on your website will cut down on the amount of time you’ll be spending on the phone answering them from customers, and let them find the information they need whenever they need it without picking up a phone. This allows you to spend more time either with the customers in front of you or doing the work that matters.
The famous cry from Jan after she’d completely had it with living in her more popular, prettier, older sister’s shadow. There’s probably been one time or another where you felt like you may have been living in a competitor’s shadow. So why not make yourself stand out a little more? You can tailor your image and make the impression that you know you’re capable of to the general public on your website. After all, you have a successful business with happy customers and a great product. Why not tell people about it?
Having a website makes you legit, it gives you credibility. You know how Greg Brady became Johnny Bravo? He fit the suit! As soon as he put the jacket on, BAM! Instant credibility as Johnny Bravo. As customers research businesses, many will do a quick online search to see if a company they’re considering doing business with has a website. Those that have one see more action than Johnny Bravo. In fact, 50% of local searchers are more likely to visit your store, and online searches are more than twice as likely to result in a sale! Your website is your Johnny Bravo suit.
Without a website, your business could end up being as big of a mystery as George Glass… without the legacy.