Mobile marketing for small business takes many forms. Just as there are many ways to use a mobile device, there are many ways to connect with your target audience in a mobile manner. Here are four mobile marketing strategies that will improve the effectiveness of your website and email marketing goals.
The first mobile marketing strategy is to have a responsive website for your business. A responsive website is one that automatically adjusts its display for any screen size—whether on a desktop, laptop, smartphone, or tablet. This mobile marketing strategy is important because if mobile website visitors have to pinch and zoom to view your content, they are less likely to engage with your site, and most likely to abandon it. In fact, according to McKinsey & Company, 61% of users are unlikely to return to a mobile site if they had trouble with it, and 40% will visit a competitor’s site instead. Make it as easy as possible for current and potential customers to engage with your business on their mobile devices.
One more reason to use this mobile marketing strategy is because it can help with your website’s search engine optimization. Google gives favor to responsive websites, as they provides a positive experience for its users. This means that going responsive can help to get your business on the first page of Google.
If you don’t have the option of creating a responsive website, you can still take measures to make your website mobile friendly. Here are some steps you can take to maximize the performance of your website on mobile devices.
Another mobile marketing strategy for your website is to register it with mobile directories. Mobile directories are typically just popular online directories that have mobile friendly features or a mobile app. These include:
Be sure to update your listing periodically so that your information remains accurate. Also, encourage customers to submit reviews on these sites, to enhance your visibility on these mobile platforms.
To maximize both your email marketing success and your mobile presence, be sure that the emails and email newsletters you create are optimized for mobile. Some mobile strategies to implement in your email marketing include:
Use these mobile marketing strategies to cater to the behavior of your target audience. In doing so, you enable current and potential customers to engage with your business, no matter where they are.