Why is blogging so important for your business?
As a business owner, you most likely did not open your doors to start blogging. You wear a multitude of hats of all shapes and sizes, and blogging is probably at the bottom of the totem pole. Even though blogging is such a low priority task on the To Do List, a business’ online market share depends on it.
Here are three reasons why your business should start a blog:
1. Blogging is a link magnet
In today’s world of the Google gods, quality inbound links are the #1 factor to decide how much authority a business has on the Internet. You should think of inbound links as votes to your online identity. It’s a virtual popularity contest. The more votes, the more authority, thus the higher you will rank on a SERP (Search Engine Results Page) such as Google, Yahoo, and Bing. In order to give yourself the best chance of being linked back to, you must focus on creating quality, educational content that others will not be able to resist sharing.
2. Build your reputation
Let’s face it, people do business with companies that they vibe with. You have the power to reach out to the masses via your blog to bond with potential and existing customers. By pushing out quality, remarkable content, you are building up your reputation as a thought leader in the community. Not only does the respect factor go through the roof, but as a business, you begin humanizing yourself in the blogosphere. End-users are intrigued by a business’ ability to become one of their peers through this social phenomenon.
3. Blogging for SEO
Blogging around a specific long tail keyword phrase is genius. It gives your business the opportunity to get indexed in search engines for an extremely niche keyword phrase that you may not normally utilize in your website pages. Long tail keywords are much easier to rank for and have a much higher CTR (click-through rate) due to the end-users being much farther along in the buying cycle. This very specific content creation attracts extremely qualified traffic that has an extremely high probability of becoming a viable lead to a business.
As a business owner, you wear more hats than most people know what to do with. Even so, in order for you to truly pull in the most qualified new leads for your business, you need to wear one more for blogging.
Wear it yourself or hand it off to someone else who has the time to wear it for you, but the “blogging cap” is an essential piece of your online marketing repertoire.