It’s likely that by now you’re familiar with the basic features and benefits of LinkedIn, and how the professional social network could boost your business.
How has it helped your company grow? Have you taken advantage of all it has to offer?
If not, don’t worry. There’s still time (and plenty of reasons) for you to go and give LinkedIn another look.
LinkedIn is not only the top resource for professionals to connect; it is the 3rd largest social network on the Internet. It boasts over 225,000,000 unique visitors per month and a membership of 313,000,000 users worldwide.
That’s some serious engagement, right?
In addition to their engagement, and to accommodate their diverse business user population, they’ve been busy redeveloping and improving some of their advanced features and tools to help businesses better build their brands.
Let’s take a look at some of the major ones:
Company pages are the perfect way to engage any audience and build brand awareness. With features like banner images, product highlights, user recommendations, and real-time status updates, it’s impossible for active businesses to go unnoticed. Add the newly updated mobile capabilities, and companies can show millions of potential customers what they can do, wherever they are.
For companies who want to get even more specific for LinkedIn members, there are Showcase Pages. These pages help highlight marquee products and services that customers want to see, and reach the right communities to build relationships.
Standard LinkedIn Tools:
To augment the efforts of Company and Showcase pages, there are the helpful (and improved) standard LinkedIn tools. These features make it easier than ever to engage with potential clients, find new employees and partners, and track the metrics your company needs to be successful:
What’s coming in the future for LinkedIn? Lately, there has even been talk of the network developing their very own CRM (Customer Relationship Management) system. This would allow businesses to integrate their personal contact lists into LinkedIn and connect automatically to clients’ profiles for optimal dynamic networking.
Combine all these tools and brand-building elements (both present and future), and you have an ideal way to connect to millions of fellow professionals and potential customers!