September is back-to-school time. Students are returning to class, learning new skills, and taking advantage of new opportunities. But back-to-school season isn’t just for students–it’s a great time for small businesses too!
These 3 back-to-school ideas can help put you on the right track to grow your small business.
The start of a new school year is inspiring and the perfect time to set new goals for your business. Many businesses set goals at the beginning of the year, but what about the rest of the year? September is an optimal time to assess the goals you might have made months ago, adjust your expectations, and make new goals accordingly.
Is your business revenue growing? Marketing plans need to be analyzed and revised periodically to ensure your business is getting the most out of your time and money. How many visits is your website getting each month? A website redesign or search engine optimization (SEO) strategy could boost your visits, Google ranking, and sales. Does your business have a presence on social media? You’ve heard about it, but haven’t taken the leap–it’s easier than you think.
Goals can be big or small. No matter what they are, goals are important and integral to the growth of any small business. Back-to-school season is the perfect time to make new goals!
Just like schools, your small business can benefit from creating and adhering to a marketing schedule. It doesn’t have to be strict or complex. Focusing your marketing efforts on a daily, weekly, or monthly basis can create results. Plan your calendar a month or two in advance. Doing so will help prepare for the upcoming holiday season and build in flexibility for unexpected events.
Adhering to a marketing schedule will also help you measure success, find areas of improvement, and outline new goals. Planning out what you want to achieve is only part of the work. Actually achieving those goals is hard work. Use a calendar, either written or online, and carve out blocks of time for marketing. Treat your marketing efforts like a business meeting to ensure that you keep on track, achieve your goals, and grow your business.
Back-to-school time provides new opportunities to market to new and returning customers. Is there an influx of new students in your college town? Host an open house to welcome students to the community, advertise with flyers at the student union, or use social media to connect with student organizations.
Are you experiencing an end of summer slump? Engage existing customers with a loyalty program to encourage repeat business, run an email campaign highlighting a new product, or offer a limited time promotion to boost interest.
Let the back-to school season inspire you–set new goals, make a schedule, and take advantage of timely opportunities to grow your business!