November 30, 2018
Tips for Distributing Your Small Business Marketing Budget

How to Distribute Your Small Business Marketing Budget

November 29, 2018
How to Protect Your Business from a Cyber Attack

How to Protect Your Business from a Cyber Attack

With the internet era in full swing, numerous risks come alongside the slew of benefits associated with digital business interactions. Cyber attacks are more common than […]
November 28, 2018
12 Tax Deductions for Your Small Business

12 Tax Deductions for Your Small Business

The end of the year can often be a hectic time for small business owners. Between all the holidays, you may feel like your yearly taxes […]
November 27, 2018
December Instagram Ideas

December Instagram Ideas

For a small business owner, December is the busiest month of the year. Between holidays, tax season approaching, and the end of the 4th quarter, free […]
November 26, 2018
How to Effectively Reach Your Target Customers (1)

How to Effectively Reach Your Target Customers

You can market until you’re blue in the face, but if you aren’t trying to appeal directly to your target audience, you are likely wasting your […]
November 25, 2018
How to Improve Your Online Reviews

How to Improve Your Online Reviews

November 24, 2018
How to Get a Small Business Loan

How to Get a Small Business Loan

Every business needs financing of one kind or another, either as part of their initial formation, or in the form of a cash infusion after the […]
November 23, 2018
What is Newsletter Marketing?

What Is Newsletter Marketing?

Many types of marketing, like traditional advertising, try to get the audience’s attention by interrupting them when they are in the middle of some other activity […]
November 22, 2018
What is Influencer Marketing?

What is Influencer Marketing?

November 21, 2018
How to Improve Your Google Business Listing

How to Improve Your Google My Business Listing

Perhaps you just created a Google My Business listing, or perhaps you’ve had a listing for a while. Let’s talk about how to make that listing […]
November 20, 2018
How to Optimize Your Google My Business Listing

How to Optimize Your Google My Business Listing

Google My Business itself is not a public-facing, searchable directory (such as Yelp), BUT  your listing on Google My Business is what many other public-facing, searchable directories pull from.
November 19, 2018
How to Create a Plan for Small Business Saturday-4

How to Create a Plan for Small Business Saturday

November 19, 2018
How to Show Up on "Near Me" Searches

How to Show Up in “Near Me” Searches

Small businesses readily rely on consumers in their own backyards, as opposed to a national audience, to keep their doors open. So what are you doing […]
November 18, 2018
How to Create a Plan for Small Business Saturday

Small Business Saturday Promotion Ideas

November 18, 2018
Inbox Management Tips for Business Owners

Inbox Management Tips for Business Owners

For most small business owners, email is a communication tool that is either very important or mission-critical. Email is the place where reports come in from […]
November 17, 2018

Get Noticed on Small Business Saturday

But amid all the hustle and bustle (and pushing and shoving) on Black Friday, be sure to save some energy for an even more important day - Small Business Saturday! Now in it’s 4th year running, we celebrate mom-and-pop shops with Small Business Saturday. Here are a few tools to get noticed this holiday season!...
November 17, 2018
How to Repurpose Holiday Content

How to Repurpose Holiday Content

For a small business owner, the holiday season is often the busiest time of year. While the winter months can bring about a burst in sales, […]
November 16, 2018
How to Provide Customer Service through Social Media

How to Provide Customer Service Through Social Media

Now a common way to engage with businesses, it’s no wonder that many people turn to social media seeking customer service. They see it as a […]
November 15, 2018
ROI Metrics to Consider Before Financing Your Marketing Plan

6 Important ROI Metrics to Consider Before Financing Your Marketing Plan

November 14, 2018
Holiday Hashtags

Top Hashtags to Use for the Holidays

Hashtags serve many purposes, but in terms of marketing a business, they: Expand your business’s visibility on Instagram Express your post message Support your brand message […]
November 14, 2018
8 Time Saving Holiday Marketing Tips

8 Time Saving Holiday Marketing Tips

The holidays can be a busy time of year for small business owners. From making sure your marketing encapsulates the spirit of the season, to the […]
November 13, 2018
Must-Dos for Growing a Small Business

5 Must-Dos For Growing a Small Business Successfully

Business growth contributes to longevity. This is especially true in the case of small businesses, 70% of which don’t survive their tenth year in business (Source: […]
November 12, 2018
Holiday Business Promotion Ideas

20+ Holiday Business Promotion Ideas to Get More Customers

During the holiday season, it’s easy to get caught up in a flurry of activity and not spend the time necessary ramping up your holiday marketing […]
November 12, 2018
Business Costs You Haven't Planned For—Yet

4 Business Costs You Haven’t Planned For—Yet

November 9, 2018
How to Market on Social Media

How to Market on Social Media

No matter what kind of product or service you offer, social media is one of the few marketing channels that can benefit all businesses. With millions […]
November 9, 2018
Fundamentals of a Social Media Campaign Strategy (1)

Fundamentals of a Successful Social Media Marketing Campaign

When it comes to marketing your business, your campaigns must meet two requirements: they need to drive your business goals while also satisfying and engaging your […]
November 8, 2018
Holiday Instagram Post Examples and Ideas

Holiday Instagram Post Examples and Ideas

November 8, 2018
Examples of Marketing Expenses

Examples of Marketing Expenses

November 7, 2018
How to Build a Community

How to Build a Community

Building a community is more than just creating brand loyalty—it’s building a customer base that identifies with your culture, mission, and values. Turning your customers into […]
November 6, 2018
Holiday Email Subject Lines

30+ Effective Holiday Email Subject Lines

The holidays are upon us and holiday business promotions are too! In addition to sharing your season’s greetings and holiday sales across social media, make sure […]
November 6, 2018
Why You Need a Google Business Listing (1)

Tips on Updating Your Google My Business Listing

Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
November 6, 2018
Ways to Market on a Tight Budget

10 Ways to Market on a Tight Budget

November 5, 2018

15 Content Marketing Ideas for Small Businesses

November 5, 2018
The Importance of Business Listings (2)

Get Listed, Get Found: The Importance of Business Listings

Just as there are unsung heroes on every sports team, the world of marketing has their own unsung heroes, and you need to be sure you are fully recognizing them. With Social Media taking center stage these days, it’s easy for less glamorous marketing tools to become lost in the shadows. Online business listings are a crucial element of your marketing strategy. If your contact information is wrong, how are customers going to find you?...
November 3, 2018

Small Business Saturday Ideas

Small Business Saturday is a day dedicated to celebrating and supporting small businesses across the nation. Shoppers may be eager to support small business and shop […]
November 2, 2018
Instagram Holiday Giveaway Ideas

Holiday Instagram Giveaway Ideas and Examples

Social media contests on Facebook or Instagram are easy ways to promote your business, expand your following, and get new customers.  Deals and giveaways are always […]
November 2, 2018
How Does Blogging Work for Business

6 Ways Blogging Works for Business

November 1, 2018
Benefits of Marketing Automation for Small Business

6 Benefits of Marketing Automation For Small Businesses

Growth is oftentimes one of the hardest challenges many small businesses face today. Not because they lack the necessary talent to get there, but because they […]