November 30, 2017
Ways to Acquire New Customers

10 Ways to Acquire New Customers

You need them, your competitors need them, and any business in existence needs them. Everyone is looking for the same thing – new customers. They’re the […]
November 30, 2017
10 Marketing and Blog Ideas for December

10 Marketing and Blog Ideas for December

It’s officially the holiday season! How are you going to market your small business? Here are 10 ideas to kick off your marketing for the holiday […]
November 29, 2017
How to Get Five Star Reviews

How to Get Five Star Reviews

According to BrightLocal, 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make […]
November 28, 2017
How to Create a Marketing Plan that Actually Works

How to Create a Custom Marketing Plan that Actually Works

For most small business owners, marketing their business is a bit of a conundrum. With the multitude of both digital and offline channels, how do you […]
November 27, 2017
How to Create and Optimize Title Tags for Your Website

How to Create and Optimize Title Tags for Your Website

One of the single most important actions to take for growing your business is optimizing your website. You must optimize it so search engines can learn […]
November 23, 2017
How to Transition Over to Digital Marketing

How to Transition Over to Digital Marketing

For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will […]
November 22, 2017
How to Improve Your Social Media Posts

How to Improve Your Social Media Posts

Are your social media posts falling short when it comes to likes, comments, shares and so forth? If so, there could be many issues to blame. […]
November 22, 2017
How to Reduce Your Marketing Expenses

How to Reduce Your Marketing Expenses

Let’s face it, whether you’re a brand-new company or simply looking to expand your existing business, marketing can get pretty costly. On average, businesses spend about […]
November 21, 2017
Internet marketing tips

7 Simple Internet Marketing Tips

Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not […]
November 20, 2017
Does My Business Need Social Media?

Does My Business Need Social Media?

We use the internet for everything from birthday invitations, to TV, to taxes, grocery shopping, and more. Social media, in particular, is one online channel that […]
November 19, 2017
SEO vs PPC

SEO vs PPC: What are the Differences?

The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 18, 2017
How to Track Your Offline Advertising

8 Ways to Track Offline Advertising

We hear about a new way to advertise online every day (or at least it feels that way). While many of these methods deliver excellent results, […]
November 16, 2017

10 Holiday Marketing Campaigns to Try

The holidays are a time of cheer, joy, and seemingly endless shopping. Between Thanksgiving, Christmas and New Year’s, stores are bustling, schedules are packed, and consumers […]
November 16, 2017
Business Reputation Best Practices

Reputation Management Best Practices

A company’s reputation is as important as their products and services. Often times it takes one disheartened customer to voice their disappointment and suddenly, you’re seeing […]
November 15, 2017
Word-of-Mouth Marketing Examples and Ideas

Word of Mouth Marketing Ideas and Examples

Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can […]
November 15, 2017
How to Optimize Your Local Business Listings

How to Optimize Your Local Business Listings

When you hear the term “online presence”, you might immediately think of social media channels, your business website, and your search engine rankings. These are all […]
November 15, 2017
Why You Should Advertise Online

Why You Should Advertise Online

November 14, 2017
How to Get More People to Fill Out Your Lead Forms

How to Get More People to Fill Out Your Lead Gen Forms

So you've got a killer website or a fancy landing page. You've driven customer traffic to those pages through witty campaigns and solid strategy. Next up? The contact form. Soon you’ll be rolling in potential clients. But wait... customers aren't filling out your form! After all that hard work getting visitors to your site, you're not getting leads that you can nurture into customers. What makes a contact form work? More importantly, what doesn't work? Here’s why your contact form isn't generating any leads...
November 14, 2017
What is SEO and Why Do I Need It?

What is SEO and Why Do I Need it?

November 14, 2017
How to Improve Email Open Rate

10 Ways to Increase Email Open Rate

How many emails do you think flood the inboxes of your valued prospects and loyal customers each day? Just like you, there are tens of thousands […]
November 13, 2017
Effective Content Marketing

Ten Steps to Effective Content Marketing

Today, more than 90% of both B2B and B2C companies are turning to content marketing, one of the most efficient, effective, and most profitable strategies out there. Content marketing uses readily-available mediums - social media, published articles, live events, videos, and eNewsletters - to spread information, entertainment, and other engaging content to a variety of customers....
November 8, 2017
How to Keep Customers Coming Back

How to Keep Customers Coming Back

Getting new customers is essential to any successful business strategy. Sometimes, however, we get so focused on attracting new customers, that we forget to nurture those […]
November 8, 2017
How to Provide Outstanding Customer Service

How to Provide Outstanding Customer Service

Everyone wants customers who come back and who tell their friends great things about your products and services. So how do you do it? By delivering a great […]
November 7, 2017
Social Media Etiquette

Do You Have Good Social Media Etiquette?

Etiquette is a customary code of polite behavior in society or among members of a particular profession or group. When it comes to your social media […]
November 6, 2017
How to Turn Your Employees Into Brand Advocates

7 Ways to Turn Your Employees Into Brand Advocates

It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
November 6, 2017
When (and How) to Update Your Marketing Strategy

When (and How) to Update Your Marketing Strategy

Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that […]
November 6, 2017

How to Give Your Business a Digital Presence

You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after […]
November 6, 2017
Small Business Website Tips

6 Small Business Website Tips

In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily […]
November 6, 2017
How to Write Promotional Emails

How to Write Promotional Emails

November 6, 2017
How SEO Helps Your Business

How SEO Helps Your Business

November 3, 2017
How to Write Your "About Us" Page

How to Write Your “About Us” Page

A well written, authentic “About Us” page can work wonders for your business. Far too many companies discount how important this page is and as a […]
November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
November 1, 2017
Why You Need a Custom Marketing Plan

Why You Need a Custom Marketing Plan

The idea of developing a unique approach to each company’s marketing is not new. This is how every large business handles its marketing. After all, if […]
November 1, 2017
Online Marketing Tips

Online Marketing Advice for Business Growth

Marketing your business is no easy task. The online world is vast and overwhelming. Put the two together, and online marketing becomes a monster that you […]