August 31, 2017
Twitter Marketing Examples

5 Effective Twitter Marketing Examples: Learn from the Best

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]
August 30, 2017

11 Email Marketing Tips to Drive up Your Lead Conversion

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
August 29, 2017
How to Do an Instagram Giveaway

How to Do an Instagram Giveaway

A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]
August 29, 2017
Features vs. Benefits

Writing Product and Service Descriptions: Features vs Benefits

Having a great product or service is step one. After that, you have to find a way to poetically string together groups of words to not […]
August 28, 2017
How to Develop Your Brand Message

How to Develop Your Brand Message

To succeed as an entrepreneur in today’s economy, you must have a brand that resonates with your target audience. The key to resonating with your target […]
August 26, 2017
Social Media Hacks for Small Business Owners

8 Social Media Hacks for Small Businesses

No matter what industry you are in, social media plays a huge role in promoting your business. Growing a social media following is a long-term process […]
August 25, 2017
Examples of Twitter Ads

Examples of Twitter Ads

Twitter is one of many platforms available for online paid advertising. Every platform is different, and your audience’s preferences, expectations, and desires may change from one […]
August 24, 2017
How to Write a Great Customer Success Story

How to Write a Great Customer Success Story

When it comes to talking about how great your company, product, or service is, it doesn’t get much better than testimonials from your own customers. After […]
August 23, 2017
15 Benefits of Content Marketing

15 Benefits of Content Marketing

‘Content is king’ is a phrase that we’ve all heard, and might even be sick of hearing. You probably know how important content is to the […]
August 22, 2017
How to Come up with an Effective Brand Strategy

How to Come up with an Effective Brand Strategy

Your brand is a collection of all the thoughts and emotions that come to mind when a person thinks about your business. From your logo to […]
August 21, 2017

How to Conduct a Competitive Analysis

If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 19, 2017
Types of Social Media Marketing Campaigns

Four Types of Social Media Marketing Campaigns

Social media marketing campaigns are an incredibly effective, and mostly free, way to reach a large group in one shot. There are several strategies to use […]
August 18, 2017
The Marketing Funnel- A 5-step Recipe for Success

The Marketing Funnel: A 5-step Recipe for Success

There are a few variations of how marketing funnels are defined, but at the end of the day they all seek to accomplish the same thing: […]
August 17, 2017

How to Generate Leads With Social Media

So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]
August 16, 2017
What Makes a Good Business Logo

What Makes a Good Business Logo?

Your business logo is something that many people see on a day-to-day basis, but that has more of an impact on them than they make think. […]
August 15, 2017

How to Get Customer Testimonials

For people who are looking to spend money on products or services, it can often be difficult to know which one to choose. When presented with […]
August 14, 2017
Ways to Automate Your Marketing

Ways to Automate Your Marketing

Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 13, 2017
How to Create a Buyer Persona

How to Create a Buyer Persona

Buyer personas are an essential part of marketing your business. They allow you to enhance your relationship with your target audience, further hone your brand identity, […]
August 12, 2017
Motivational Benefits of Art in the Workplace

Motivating Your Employees in the Workplace— with Art!

Much of motivation is intrinsic, and there’s certainly no formula for the extrinsic. What you can do is try. Try to support and supplement, rather than […]
August 12, 2017
How to Improve Your Website Using Analytics

Six Ways to Improve Your Website Using Analytics

A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, […]
August 11, 2017
What is Brand Awareness

How to Build Brand Awareness: Definitions, Steps, and Examples

No matter the quality of your products and services, no matter how much you spend on advertising, and no matter how much you post to social […]
August 10, 2017
How Keywords Affect Your Website Metrics

How Keywords Affect Your Website Metrics

Keywords are at the heart of SEO, and SEO is a core part of using your website to grow your business. You may have a basic […]
August 9, 2017

Examples of Successful Social Media Campaigns

Social media is a must-have element in every business marketing strategy. Social platforms enable your business to reach a wide audience of potential customers, to express your […]
August 8, 2017
Instagram Video Ad Examples

Instagram Video Ad Examples

Online video is growing every day, due largely in part to social media platforms making video easier to both view and create. With smartphones, tablets, easy […]
August 8, 2017
The How and Why of Marketing on Twitter

The How and Why of Marketing on Twitter

As one of the biggest three social media platforms, there’s no ignoring Twitter. Many business owners, however, don’t see the benefit of Twitter marketing. To them, […]
August 8, 2017
How to Get the Word Out About Your Business Offline

How to Get the Word Out About Your Business Offline

As a business owner you want to have your brand out there for the public to see, and hopefully, engage with. A lot of businesses use […]
August 7, 2017
Examples of Engaging Social Media Posts

Examples of Engaging Social Media Posts

Engagement on social media is something businesses are always striving for and sometimes have difficulty achieving. Engagement with your social posts helps you to generate leads, make […]
August 7, 2017

What is Content Marketing?

With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
August 4, 2017
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12 Examples of Instagram Ads

Instagram advertising provides businesses with the opportunity to reach large volumes of people within their target audience, in a place where they are spending their time and […]
August 3, 2017

5 Small Businesses That Went Viral

As a small business owner, you are always looking for the next unique idea or trend to send you over the edge and stand out from […]
August 2, 2017
How to be a Successful Leader in Business

How to be a Successful Leader in Business

Constantly testing your tenacity, determination, and overall willingness to succeed, the idiosyncrasies within business operation can be discouraging for even the most resilient of individuals. The tasks […]
August 1, 2017
Elements of an Effective Lead Generation Strategy

Elements of an Effective Lead Generation Strategy

Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]