August 12, 2016

How To Promote a Product on Social Media

For some small business owners, interacting on various social media outlets has become second nature.  For others it has been somewhat intimidating and they have never […]
August 10, 2016

Ways to Collect Email Addresses for eBlasts and Newsletters

For small business owners in any industry, eBlasts and newsletters are a great way to keep your product or service at the forefront of current and […]
August 10, 2016

What Are Landing Pages?

A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016

How to Find Long Tail Keywords for Your Business

In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
August 8, 2016

Targeting Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.