August 31, 2016

What Makes a Good Landing Page?

Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 31, 2016
Best Subject Lines for Email Marketing

Best Subject Lines for Email Marketing

You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]
August 30, 2016

The Power of Online Customer Reviews

Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 25, 2016

SEM Campaigns: Writing Ad Copy

Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.
August 24, 2016

9 Ways to Promote a Facebook Contest

Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 23, 2016

7 Benefits of Landing Pages

In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
August 22, 2016

How To Reach Out to Bloggers & Social Media Influencers

Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) […]
August 17, 2016

3 Hashtag Marketing Strategies for Small Businesses

In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 17, 2016

How to Increase Your Online Presence

Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 16, 2016

SEO Checklist

Here's a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
August 15, 2016

How to Create Ads on Instagram Using Facebook Power Editor

Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]
August 15, 2016

Introduction to Search Engine Marketing

Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
August 12, 2016

How To Promote a Product on Social Media

For some small business owners, interacting on various social media outlets has become second nature.  For others it has been somewhat intimidating and they have never […]
August 10, 2016

Ways to Collect Email Addresses for eBlasts and Newsletters

For small business owners in any industry, eBlasts and newsletters are a great way to keep your product or service at the forefront of current and […]
August 10, 2016

What Are Landing Pages?

A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016

How to Find Long Tail Keywords for Your Business

In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
August 8, 2016

Ways to Target Your Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
August 5, 2016

23 Back to School Marketing Ideas

For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 4, 2016

Olympic Marketing Ideas for Small Businesses

August is upon us, which means we’re only a few days away from one of the biggest events of the year—the 2016 Rio Summer Olympics. The […]
August 4, 2016

What Makes a Good Business Website?

A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
August 3, 2016

How Small Businesses Can Use Instagram Stories

Slowly but surely, more and more small businesses today are recognizing the power of Instagram in marketing their business. Instagram is always creating new versions, tools, […]
August 2, 2016

Who Are My Competitors?

All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.
August 2, 2016
3 Ways to Get New Customers on Snapchat-3

3 Ways to Get New Customers on Snapchat

Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
August 2, 2016

How to Find Your Niche Market

While there are many benefits of niche marketing, finding your niche market can be difficult. Among the different types of customers that you can market to for your business, which one do you pick? How do you find the most profitable fit for your products and services? This article will give you some guidelines on finding your niche market.
August 2, 2016

How to Increase Social Media Engagement

Social media is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.