July 30, 2016
How to Use Instagram Business Profiles

How to Use Instagram Business Profiles

In the past couple of weeks, Instagram has started to unveil business profiles. Business profiles on Instagram give you the opportunity to learn more about your audience […]
July 29, 2016

Why You Need a Facebook Business Page

If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Benefits of Social Media for Your Business

Benefits of Social Media for Your Business

Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 27, 2016
6 Benefits of Live Chat

6 Benefits of Live Chat

Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
July 26, 2016

Facebook Live vs. Snapchat Stories

If you’re looking for a way to increase engagement for your small business, video marketing is the way to go. Live streaming, video marketing’s latest trend, […]
July 26, 2016

7 Tips for Successful Guerrilla Marketing Tactics

While guerrilla marketing for small business has many benefits, it also has its risks. The elements that make up a successful guerrilla marketing tactic can just as easily create negative experiences for your customers. Follow these tips to ensure your guerrilla marketing strategy is a success with both satisfying and growing your target audience.
July 22, 2016
How to Stand Out on Yelp

How to Use Yelp for Your Small Business

If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation.  If you […]
July 22, 2016

7 Benefits of Niche Marketing

With a niche strategy, you leverage your expertise in one area to stand out from your competition. You may provide other products or services, and you may serve a broader audience, but specializing in one area helps you to distinguish your business and stand out in your market.
July 21, 2016
How to Get New Customers With Pokémon Go

How to Get New Customers With Pokémon Go

Unless you’ve been living under a rock over the past few weeks, you’ve probably heard about the latest viral craze to hit the United States: Pokémon […]
July 21, 2016
Social Media Glossary

Your Guide to Social Media: Social Media Glossary

In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
July 20, 2016
7 Motivational Tips for the Small Business Owner

Finding the Right Customers for Your Business

With so much competition, small business owners need to be able to reach people who are the right potential customers. So, how do you find the […]
July 19, 2016

Guerrilla Marketing for Small Business

Guerrilla marketing for small business involves finding unique ways to achieve common objectives. Nontraditional, memorable, and unexpected will look different from business to business. The key to coming up with effective guerrilla marketing tactics is to know both your business needs and your audience, and to take your thinking out of the box.