March 30, 2016

Elements of Effective Landing Pages

For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 28, 2016

How to Write Effective Email Subject Lines

You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 22, 2016

The Professional Edge: 6 Reasons Why You Should Trust a PPC Pro With Your Google Advertising

Are you looking to grow your business? Do you want to be easily found on Google? Google Adwords is your one-stop shop solution! Google portrays running paid ads as a breeze for anyone, but it’s far more complicated than they make it seem. Having a professional in your corner will not only save you time and money, but it will deliver far better results than attempting to run an account yourself. Here are 6 reasons you should trust a professional Adwords expert to grow your business:...
March 18, 2016

Facebook Advertising Examples

With 1.49 billion members worldwide and 22 billion ad clicks per year, Facebook is arguably the most important social network in the world. At the very […]
March 17, 2016

Luck or Opportunity?

“Luck is what happens when preparation meets opportunity.” Good fortune will not just fall upon your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results. How will you make “luck” from opportunity?...
March 15, 2016

What’s Up With the New SERP?

Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...