February 29, 2016

Grow Your Marketing By Leaps and Bounds

Every four years, our calendar gets an extra day. February 29, 2016 makes 2016 a year of 366 days. As a small business owner, you might often feel like there are not enough days in the week, so this is your chance to take advantage of an extra one being thrown your way! What will you do with that extra time?...
February 25, 2016

What Are “Best Practices” Anyway?

You hear the term a lot. Best Practices. You just want to know how to do something and whether or not it’s the most efficient way, and instead you get some jargon about “best practices suggest...” Following best practices. Against best practices. But, what are best practices?...
February 23, 2016

Diving Deeper into your Marketing: UTM Tracking

For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 22, 2016

How to Promote a Facebook Event

Facebook is a must-use platform when it comes to creating events. It’s a free and effective way to get the word out on any event your business […]
February 20, 2016

How to Make a Facebook Event

For most people, Facebook is much more than a mere rolodex of individuals they want to stay in touch with. Over the years, Facebook has evolved […]
February 19, 2016
email subject lines for sales

45 Best Email Subject Lines for Sales

Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional […]
February 18, 2016

Building your digital image

When you step out of the door in the morning, you like to put your best foot forward. When you stand on the floor of your business, you want to make a similarly good impression. You want to project a trustworthy, proud, professional image. But what’s your digital image? Your logo, your website... it all counts...
February 17, 2016

What Do Hashtags Do?

If e-mail was the electronic hallmark of the 2000’s, hashtags are the quintessential symbol of the 2010’s. What do hashtags do? Hashtags help social media users […]
February 16, 2016

What is a Tracking Link or URL?

When people think of tracking, they often think of Boy Scouts scanning the ground for traces of wildlife or Hansel and Gretel who laid down pieces […]
February 16, 2016

5 Essentials To Know about Email Etiquette

An email can never replace the value of a face-to-face meeting, or the direct clarity of a quick phone call. However, with the vast majority of our communications happening electronically, it's important to know the best way to be heard. Your message can easily be lost - or ignored - if there are many recipients, glaring errors, large attachments, or an excess of information. If an email is the best solution for reaching your customers, follow these 5 tips for Email Etiquette...
February 14, 2016
Email Mareting No Spamming Image

10 Golden Rules for Email Blasts

Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to […]
February 9, 2016

Facebook Advertising: 3 Steps for Success in the New Year

When considering advertising on Facebook for business, there are a few key elements that must be identified and examined beyond just adding text and a few low resolution images of your storefront, and calling it a day. When creating these ads it is important to think bigger than just an image and text. This process can be broken down into three easy steps...
February 5, 2016

Have a Super Season

We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Bowl over your customers with these 3 digital marketing tips!...
February 2, 2016
February Marketing and Blog Ideas

February Marketing and Blog Ideas

It’s the start of a new month and we’ve got some fresh marketing ideas for you to promote your business. There’s more to February than just […]
February 2, 2016

Repetition is Redundant: Keep it Fresh on Social Media

Is this Groundhog Day all over again? It's the same thing every year. Will it be 6 more weeks of winter? Or will we see an early spring? That 50/50 shot is the most variety we get. Otherwise, this routine is just that - routine. Are you falling into a Groundhog Day trap in your marketing? Especially on Social Media, it’s critical to keep your content fresh, interesting, and most of all, not repetitive....