December 31, 2015

5 Tips for a Successful New Year

It’s New Year’s Eve! The cusp of a fresh, new year just full of potential. What will your business achieve in 2016? Whether your resolutions are online or off, digital tools can help you get there. Here are 5 tips for a successful new year...
December 30, 2015

How to Collect Email Addresses to Grow Your Email List

Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 29, 2015

Effective Methods of Online Advertising

Advertising has a long and rich tradition in human culture. From vendors harking their wares on the streets with loud pronouncements, to the editorial advertisements in […]
December 29, 2015

New Year New You: Marketing Resolutions For You and Your Business

Another year has flown by, and 2016 is just around the corner. What does this mean for business owners? There are plenty of marketing strategies to enhance presence throughout the New Year, but is there one exact plan that will lead to better business? The answer is no, but it doesn’t hurt to select a few goals focus on to help get your business to a bigger, better state by this time next year...
December 28, 2015

Tips for Writing Effective Emails

When it comes to your business, mastering email communication is integral to success. In terms of your marketing strategy, writing effective emails is essential to seeing […]
December 24, 2015

Deck the Halls: 8 Digital Treats

Tis the season for giving gifts and helping others. In the spirit of the holidays, we’re bringing you the gift of marketing tools and decking the halls with how-to holly. On this Christmas Eve, here are 8 Digital Treats!...
December 22, 2015
how mucshould a company spend on marketing

How Much Should a Company Spend on Marketing?

When it comes to your company’s marketing efforts, every aspect should be well-considered and fully thought out—including and especially your marketing budget. We get a lot […]
December 22, 2015

6 Signs Your Digital Presence Could Use an Upgrade

The new year is quickly approaching and -- let’s face it -- your business could use a makeover. A digital makeover, that is. The world of digital marketing is dynamic, and week after week there seems to be a new trend. It’s important to realize that digital marketing is not a set-it-and-forget-it solution! If your business is stuck in a digital rut, it may be time for a change. Here are 6 signs it's time for a digital upgrade...
December 21, 2015

DIY Holiday Photo Booth

Photo booths are a great way to get more customers to engage with your business during events, parties, and special occasions. They’re also perfect for holiday marketing. In just a […]
December 18, 2015

Creating a Brand Identity

As business owners know, no business is static. Constantly changing, growing, and digging their own “niche,” businesses seem to take on a spirit of their own. […]
December 17, 2015

Winter Wonderful: 3 Tricks to Video

With winter just around the corner, it’s time to think about curling up by the fire and queuing up your favorite video online. Whether you’re promoting your newest product line, running a series of employee spotlights, or featuring testimonials from happy customers, there’s always a good reason for using digital videos for your business. But the key in anything is to do it well! Here are 3 tricks to creating the best video:...
December 15, 2015

Business Branding Ideas to Help You Stand Out

In a crowded marketing it’s difficult to stand out. Between websites, social media, and paid advertisements, what are the things that are going to work for […]
December 11, 2015
Referral Program Ideas

Referral Program Ideas

Referrals are some of the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already […]
December 10, 2015

So, What Is Responsive Design?

So, what is responsive design? Being responsive means responding - quickly and cooperatively - to a request, question, or need. Responsive Design does just that. A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. Desktop, laptop, smartphone - no matter the computer the website will appear in the perfect alignment....
December 8, 2015

6 Elements of a Successful Facebook Ad Image

Your Facebook newsfeed is filled with many things these days. Babies being born, old friends getting married, and political rants. But among the memories, advertisements are scrolling within the feed. These ads are doing something different- they’re blending in. Images used in Facebook advertisements are as important as the ad itself, but it’s more than just standing out in a sea of selfies. Standing out on Facebook is fitting in on Facebook...
December 7, 2015

Does Facebook Advertising Work?

The methods available to market businesses, from large to small, have increased enormously over the past decade. Prior to the introduction of social media and the […]
December 3, 2015

How to Have a PC Holiday

Starbucks’ new red cups have launched, and this ode to the holidays has brought with it the age-old battle of the Politically Correct. The new solid red cup that Starbucks introduced this year has coffee drinkers seeing red in more ways than one - minimalistic approach or blatant attack on Christmas? Caught between Politically Correct and a hard place? Here's how to approach your holiday messaging...
December 1, 2015
Social Media Contest Prize

Social Media Contest Prize Ideas

Social media giveaway contests on Facebook or Instagram can help you build a reputable brand, generate new business, and create repeat customers all at the same time. […]
December 1, 2015

Get Out of Your Marketing Drought

Feel like your creativity has dried up? Think you’ve done everything you can to market your business? Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought. Get inspired, try something new, and keep tabs on the latest trends to find your next marketing move...