November 27, 2015

Shop Small! Small Business Saturday 2015

You can't compete with the big box stores when it comes to their Black Friday deals. But you're in luck - you don't have to! If you don't compete with sales for Black Friday, how will you attract customers? Easy. Draw them in with your own great promotions on a day dedicated to local businesses like yours. Shine a light on yours this Small Business Saturday!...
November 25, 2015
Holiday Email Subject Lines

Holiday Email Subject Lines

The holidays are upon us and holiday marketing emails are too! When it comes to email marketing campaigns, the subject line of the email is the […]
November 24, 2015

3 Reasons To Think About Digital This Thanksgiving

Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...
November 23, 2015

Components of a Marketing Plan

Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 20, 2015

What is an Eblast, Email Blast, or Email Newsletter?

The use of email blast marketing continues to grow as many companies recognize the great effect of this direct marketing strategy. For a much lower cost than with […]
November 19, 2015

Pagination vs. Scrolling: The Great Website Debate

Scrolling, for all intents and purposes, is the most desirable form of navigation for websites and user experience (UX). Pages 1, 2, 3 and so on are yesterday's design trend. Scrolling navigation is easy, it’s effective, and people are drawn to it to find the content that they want. It’s just the new norm. The challenger is the use of multi-page design or, simply, pagination for its almost-equal effectiveness, attractive draw, and ability to get profitable results. Let’s see how they both weigh in...