November 24, 2015

3 Reasons To Think About Digital This Thanksgiving

Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...
November 23, 2015

Components of a Marketing Plan

Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 20, 2015

What is an Eblast, Email Blast, or Email Newsletter?

The use of email marketing continues to grow as many companies recognize the great effect of this direct marketing strategy. For a much lower cost than with […]
November 19, 2015

Pagination vs. Scrolling: The Great Website Debate

Scrolling, for all intents and purposes, is the most desirable form of navigation for websites and user experience (UX). Pages 1, 2, 3 and so on are yesterday's design trend. Scrolling navigation is easy, it’s effective, and people are drawn to it to find the content that they want. It’s just the new norm. The challenger is the use of multi-page design or, simply, pagination for its almost-equal effectiveness, attractive draw, and ability to get profitable results. Let’s see how they both weigh in...
November 17, 2015

Cheese Is Meant For Pizza, Not Photos

Forget about the cheesy stock photos, it’s time to get personal! A “high quality” image does not mean resorting to stock photos. While stock images can come in handy for a last minute project or a quick social media post, maybe it’s time to add a personal touch. Don’t think for a second that a DLSR or “professional” camera is required to take awesome photos. Making the best with what you have - such as a smart phone or that digital camera - is all you need!...
November 16, 2015

How to Create a Marketing Budget

When it comes to running a successful marketing campaign, or indeed, a thriving business, planning is key. In fact, whether you’re a small business or a […]
November 13, 2015

How to Create a Facebook Ad

Facebook is the biggest social media platform in the world today. With over 1 billion active users, it is the perfect place for any business to […]
November 12, 2015

The Thrill of the Hunt: Beyond Demographic Targeting

We see it all too often: a client wants to target Millennials in the market for a new car. So they want a campaign targeting people ages 25-40, in market for a new auto, who live in a handful of zip codes. And they want to serve them 50,000 impressions over a month.

What’s wrong with this approach? Although some of the target audience can be found using demographic data, this strategy often yields...

November 10, 2015

5 Examples of Professional Email Signatures

Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
November 10, 2015

5 Steps to Boost Your Business in Just 1 Hour

Think you don’t have time to work on your marketing? Think again. Every business owner has a to-do list miles long, and it’s easy to let advertising slip to the bottom. While you may not have time to become a complete marketing expert overnight, you can be your own DIY-er with a few small touches whenever you get the chance. Got an hour to spare? Here are 5 quick marketing “hacks” to boost your business in just 1 hour....
November 5, 2015

Copied Content Isn’t “King” of Anything

Content may be king, but copied content certainly isn't. It’s not even royalty. It's plagiarism. In fact, it'sy safe to say that any content copied from another website - pictures, text, videos - is going to hurt your business in more ways than one. The moral of the story is: be original. Be you. Your customers will know and appreciate when your writing, photos, and videos truly represent you...
November 3, 2015

Which of these 3 Digital Marketers Are You?

Are you new to digital marketing and just researching the "how to's" of online advertising? Skeptical that any of it really works? Or are you ready to jump in feet-first and do it yourself? When it comes to managing digital marketing and advertising, we all fall into one personality type or another. Let's explore some of the most common archetypes, and how to overcome their marketing weaknesses. Which of these 3 digital marketers are you?...
November 2, 2015

Facebook Ad Targeting Options

Facebook ads are an effective way to reach your target audience on the social media site. Ads on Facebook work by targeting or showing your ad […]