October 29, 2015

What Are Long Tail Keywords?

If you know a little bit about SEO, you’ve probably heard about short and long tail keywords. For many business owners, the concept of long tail […]
October 29, 2015

The Hocus Pocus of Digital Marketing

Stories of vampires, witches, and ghouls haunt the plots of children’s bedtime stories, and keep kids up at night. And in digital marketing, conversations are filled with myths (often just as scary and dangerous), that keep business owners up at night - too frightened to promote their businesses online. Once again, the digital marketing experts are here to explain what is actually true, and keep you from checking under the bed for spine-tingling monsters of marketing. So sit right down for four of the most ridiculous “Hocus Pocus” myths of the digital world:...
October 27, 2015

Not-So-Scary Digital Advertising

Intimidated by PPC and CPM and SERPs? Well it may be October, but digital advertising doesn’t have to be that scary! With Halloween right around the corner, there are a lot of things that can spook you. Digital marketing doesn’t have to be one of them. You may even find that online advertising works better for you and your business! So let’s see how digital advertising can be super not spooky!...
October 23, 2015
Email Subject Lines Best Practices

Email Subject Lines Best Practices

In today’s day age of email marketing is of more importance than ever. We’ve swapped phones for Facebook and pen and paper for a keyboard. That’s […]
October 22, 2015
examples of guerilla marketing tactics

Guerrilla Marketing Tactics for Small Businesses

In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 22, 2015

What’s your game plan?

You’ve got a piece running here, and another running over there. Today maybe you’ll sign up for something else you see and then that’ll be running, too. You’ve got campaigns and pages left and right, but none of them are even connected, let alone working together. Where’s your strategy? What’s your digital game plan?...
October 20, 2015
What is Brand Loyalty and Evangelism Marketing

What is Brand Loyalty and Evangelism Marketing?

The current marketplace is oversaturated with products similar to yours. So unless what you have is a groundbreaking product, it is very difficult to stand out […]
October 20, 2015

(Pumpkin) Spice Up Your Marketing

The pumpkin craze is fueled by Starbucks and its infamous PSL (Pumpkin Spice Latte), as people everywhere pull out their cozy sweaters and boots and buy the drink as soon as it hits stores. But how did the PSL go from a modest seasonal beverage to the dominant staple of the season? And how can you learn from this phenomenon and use it to spice up your marketing strategy? Let’s digest... the power of the pumpkin....
October 19, 2015
Subject Lines for Networking and Introduction Emails

Subject Lines for Networking and Introduction Emails

October 15, 2015
smartphone photography tips

Smartphone Photography Tips

Visual marketing is a key component of marketing your small business. Photos attract and engage customers through email newsletters, blog, and social media posts. Many small […]
October 14, 2015

The Difference Between SEO and SEM: Effective Search Engine Optimization Explained

Are you confused about the difference between search engine optimization and search engine marketing? If so, you’re not alone. These two terms can be very confusing, […]
October 14, 2015

The Makings of a Great Email Campaign

Every recipe has a list of required ingredients, but what truly makes the difference is quality ingredients and the patience to follow the process carefully and correctly. Your digital marketing is no different. The success of your marketing campaigns depends entirely on the quality of the messaging you deliver and your ability to follow best practices to achieve your goals. So what makes a great email?...
October 13, 2015
instagram photo contest

Instagram Contest Ideas

Instagram is a great way to market your business and grow your sales. With over 300 million monthly active users, and more than 75 million use the […]
October 12, 2015

How Professional Email Signatures Can Make Email Blasts More Effective

In the modern age, almost all of our communications have moved into the digital realms. We’re swapping out phone calls for texts and social media networks […]
October 12, 2015

Discover More with Digital

Like the great explorer in whose name we celebrate today’s national holiday, you can explore the foreign and wondrous lands of digital marketing. You may set out to find customers and discover an entirely new audience sector you never knew you had, or a new way of reaching and engaging with customers you’d never explored before. Set a new course in your marketing plan and discover more with digital!...
October 8, 2015

3 Myths Busted by Analytics

Making informed decisions is the key to success, particularly when it comes to your business. Your website’s analytics are a crucial part of helping you make those decisions, but they’re often overlooked. Why ignore the helpful, scientific details that can assist you in understanding your marketing, your customers, and in making data-driven choices for how to better reach your audience? Here are 3 myths busted by analytics:...
October 7, 2015
Motivational Quotes for Business Owners

Motivational Quotes for Business Owners

Moments of inspiration and motivation can seem elusive and fleeting when you’re a small business owner. Think of how it feels when you’re on a roll: […]
October 6, 2015

Types of Facebook Advertising

Each day, more companies are using Facebook to advertise for their business. Because Facebook provides many different ad types and has a huge audience, many businesses […]
October 6, 2015

TMI: Oversharing on Social Media

Taco Bell’s recent commercial poses the question of the decade: when does the sharing stop? In recent years, social media has fostered a share-society. Great lunch? Share it. Bad day? Share it. And it’s not just personal users that are guilty either! Businesses often engage in information overload as well, in an attempt to increase brand awareness. What some businesses may not know? Over-posting can pose a serious problem for your business. How do you find the right balance on each different network?...
October 5, 2015
how to pick a winner social media

How to Pick a Winner for Social Media Contests

October 2, 2015
how to use in store promotions to promote your business

How to Use In-Store Promotions to Promote Your Business

Internet marketing’s popularity, effectiveness, and traceability have caused many small service-based business owners to drift away from traditional marketing mediums like print ads, mailers, coupons, and […]
October 1, 2015
employee motivation techniques

Kick ‘Em Into Gear: Employee Motivation Techniques

Happy and motivated employees are an essential ingredient in the recipe of business success. Employee motivation isn’t simply a cherry atop the proverbial cake. Unmotivated employees […]
October 1, 2015

Optimize For Mobile, Optimize Your Success

When we all started using the Internet, there was only one way to access the Web: from a desktop computer. Today, the Internet is no longer a tool for a select few; Wi-Fi is ubiquitous and “Googling” has become a part of many people’s vocabulary. And mobile Internet usage has eclipsed desktop (or laptop) use. There have been some major changes in the way that people use the Internet - and you need to respond accordingly....