September 30, 2015

How to Search for Keywords Using a Local Keyword Tool

Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
September 29, 2015

5 Tips for Global Marketing

Looking to go global with your marketing? Your brand could easily hop across the border to Canada or Mexico, or cross oceans to Europe and beyond. You might even bring an international flair to your brand here at home, for the multicultural population in your own neighborhood! Whether you’re starting to go global or just trying to reach a new international audience at home, there are important things to consider to make sure your business doesn’t become the latest “foreign fail” story. Here are 5 hurdles to jump when going global with your marketing...
September 28, 2015
Customer Retention and Loyalty Programs- What You Need to Know

Customer Retention and Loyalty Programs: What You Need To Know

While business growth in the way of attracting new customers is incredibly important for all businesses, it’s important not to neglect current customers. Customer retention should […]
September 24, 2015

3 Fall Favorites… with a Twist!

Whether you call it Fall or Autumn, there is just something special about the season that makes it stand out. Since it’s hard not to Fall in love with everything the season has to offer - we always look to the things we like most for inspiration in our digital world. Here are 3 quick tips on how you can translate a few of your favorite things into successful business practices!...
September 22, 2015
6 Facebook Giveaway Ideas

6 Facebook Giveaway Ideas

Creating a Facebook contest or giveaway is a fantastic way to generate interest and engagement in your business on Facebook. Whether you’re looking to generate business […]
September 22, 2015

How do you find your clientele?

Learn how to find your clientele, and target your right audience. When it comes to facilitating and understanding your online marketing campaigns, it's important to remember that there is no one-size-fits-all model. Different kinds of marketing efforts find success on different networks. So how do you find your customers who will bring long-term value to your business?...
September 18, 2015

Does Your Small Business Need a LinkedIn Company Page?

LinkedIn can be a confusing place. The social media website is for businesses and employees to connect online but many small business owners are hesitant to […]
September 18, 2015

This Week in Tech: Facebook Dislike, Instagram Size Options & #2 in Search Results

The summer might be winding down and the weather turning cooler, but the news just keeps on coming. From social giants to long-awaited updates, there’s always something exciting and different happening in the digital and marketing worlds. This Week in Tech, Facebook discussed their Dislike button, Instagram’s new photo size options, and why you don’t want to be #1 in search....
September 17, 2015

Where are the clicks? (and other display campaign fallacies)

By leveraging digital marketing for your business, two key components of how you measure campaign effectiveness are conversions and attribution for campaigns like SEM, SEO, and social media ads. Understanding these metrics is key to evaluating the success and performance of your marketing techniques. But how do you measure effectiveness of Display Advertising, if it doesn't deliver clicks?...
September 15, 2015

Reputation Roundup

There’s a lot to learn about your online reputation and what goes into your digital rap sheet. Your reputation comes from sources all across the Internet, on social and review sites, forums, and beyond. Your customers are sharing their opinions - good and bad - and you need to know what they’re saying, everywhere they’re saying it. Overwhelmed? Don't be. We’ve compiled a list of our top posts (and their key takeaways) covering everything you need to know - on every platform....
September 11, 2015

Take the reins of your Yelp business page

Sure, bad reviews like these can be comical. But for a business owner, they can destroy a reputation or keep you from creating a healthy public image. The simple truth is that online reviews matter. And, if you run a small business, user reviews on sites like Yelp.com can dictate your success. Here's how to take the reins and nail Yelp for your business!...
September 8, 2015

Trending Now: Your Business

What is a hashtag? Why is it important for your business? And more specifically, how do you use them? Hashtags allow you to join the conversation, tagging your posts with a keyword or phrase on Twitter, Facebook, and many other social media platforms. Keep up with the trend with hashtags for your business!...