August 31, 2015

11 Ways to Perform On-Site and On-Page Optimization

Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
August 27, 2015
September Blog and Marketing Ideas-3

September Blog and Marketing Ideas

September brings students, sales, and new marketing ideas. Here are 10 fresh content marketing ideas to promote your business this September! 1. Back to School Marketing […]
August 27, 2015

Why Your Employees Are Your MVPs (Most Valued Promoters)

These days “word of mouth” is one of the most powerful, if not the most powerful tool in marketing. With the overwhelming rise of social media, word of mouth has evolved from a small circulation of opinions, into a virtual, interactive, visual world. In 2014, people were found to spend an average of 1.72 hours a day on social media. It's time to take advantage of their (use of) time and stand front and center while they scroll!...
August 26, 2015
How to Tag People on Instagram

How to Tag People on Instagram

Instagram has revolutionized how we experience visual content. It allows people and businesses from around the world to connect through pictures, graphics, and video. With the new updates […]
August 25, 2015

Creating a Digital Marketing Budget

What do Brandeis, University of Phoenix, and Southern New Hampshire University all have in common? All three offer advanced degrees or even Master’s programs in Digital Marketing. Why would you need a degree to update a Facebook page? You don’t, technically. But you do need to have an understanding of how the Digital Marketing industry works to plan your company’s budget, and spend your money wisely -- not waste it on a poorly run campaign....
August 21, 2015

This Week in Tech: Google Snack Pack, Facebook Stats & E-Commerce Sales

The digital realm is forever changing; sometimes it can be hard to keep up. Luckily, these changes often have positive implications for business owners and marketers. From shrinking snack packs on Google to rising e-commerce sales, and easy-access Facebook post stats, we’ve got you covered on what’s important This Week in Tech!...
August 20, 2015

Building Your Business Through Customer Engagement

With the rise of social media, Customer Engagement is quickly becoming synonymous with Customer Service. Now, in order to ensure your business is effectively serving your clients, you have to talk to, relate to, and engage with your customers on a conversational level. Social media has become the primary method when it comes to customer engagement, and rightly so. By becoming part of the conversation, you are better-equipped to serve your customers, able to see what they are saying about you, and most importantly, build mutual respect that extends beyond just the product....
August 18, 2015
How to Find Keywords for Local SEO

How to Find Keywords for Local SEO

One of the most important ways that people will find your business is by performing a search in Google. As a business owner, you have the […]
August 18, 2015

Clues To Your Clicks: Why Call Tracking Is Essential

You just made a sale via phone. Congrats! How did the customers find your number? Which of your marketing campaigns lead them to pick up the phone? Was it your landing page? Your Search Engine ads? A mobile search thanks to your SEO? Without this vital information, you don’t have all the pieces of the puzzle. You’re throwing your all your marketing campaigns against the wall just to see what sticks (and sells). Call Tracking gives you a better way! ...
August 17, 2015
how to get high quailty backlinks

How to Build High Quality Backlinks for Your Local Business

Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
August 13, 2015

Now We Got Bad Blood… With Your Customers

Uh oh! Taylor Swift may have bad blood with her exes, but now you just found yourself in some bad blood, but with your customers! What happens if you do come across a negative comment or criticism? Here are some tips about how to handle this bad blood....
August 12, 2015

9 Essential Local Business Directory Sites and What to Include in the Listings

When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are […]
August 11, 2015

Death of the Click-Through Rate

Digital ad spending will total $58.61 billion this year. Businesses are turning to digital advertising and they want to measure the results. Why is this such a challenge? Click-through rates measure conversions, but display advertising is about brand awareness. So, if click-through rates don’t define success, what does? Let’s look at some of the metrics that are available, and more meaningful, for evaluating a display campaign...
August 7, 2015

How to Use Todoist

Many business owners rely on to-do list tools synched between their phone and computer to keep track of their work schedules, appointments, and daily tasks where ever […]
August 7, 2015

This Week in Tech: Expensive Keywords, Google+ Changes, & #GOPDebate

There’s always something new and interesting happening in the digital space. Whether it’s algorithms or feature launches or great data, we keep up with the news so you can put it to work for your business. So what's new, This Week in Tech? Google's most expensive keywords, new changes to Google+, and the social explosion during the #GOPDebate...
August 6, 2015

11 Blog Post Ideas to Cure Writer's Block

One of the hardest aspects of maintaining a regular blog is coming up with fresh content. We understand the struggle of needing to have a post […]
August 5, 2015

The Future of Facebook Advertising: Facebook Audience Tools

Facebook continues to establish new ways for advertisers to reach new customers, and maintain customer loyalty. The most newest addition to your Facebook arsenal? Advertising audience tools. Whether you're looking to reach an untapped market, or reaffirm the relationship with an existing customer, Facebook provides the tools to do so effectively through custom and lookalike audiences....
August 4, 2015
6 Foolproof Ways to Get Customer Email Addresses In Store

6 Foolproof Ways to Get Customer Email Addresses In Store

For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
August 4, 2015

Where’s all the talent? On Social Media!

With the end of the summer coming fast, recent college graduates are starting to run out of money. And those already in the workforce are beginning to re-think their current career paths. About 70% of the current workforce is actively job searching or would be willing to look into an offer if it were to come their way! That's a huge pool of talent eager to become part of your company’s professional world and future. But what will make your company stand out in the eyes of all this talent?...
August 3, 2015
The 8 Best Instagram Photo Apps for Your Small Business

The 8 Best Instagram Photo Apps for Your Small Business

Instagram can be a great resource for small business visual marketing. Since Instagram is a photo sharing platform, you should strive to produce the best visuals for […]