July 31, 2015

Marketing Tool of the Week: PostGuru

Facebook can be the biggest online channel for promoting your small business and finding new customers. We hear from our clients all the time that Facebook […]
July 30, 2015

Rebel With a Cause: Marketing that Matters

Do you fight for a cause you believe in? Do your customers? Corporate responsibility - whether you’re truly corporate or just a one-man shop - is important to consumers. People want to buy from companies that “do good” in the world. But what is Cause Marketing, why does it matter, and why does it work?...
July 28, 2015

The Future of Facebook Advertising: Carousel Ads

Facebook is making it easier than ever to build brand awareness and drive customer traffic to your website through their ad platform, with a variety of options and features to tailor your campaign to your unique business and needs. In Part II of this 3-part series, learn about Facebook's carousel ads to provide a vivid, visual experience to customers interested in your brand on social media! Carousel ads allow you to attach multiple images to one ad for a more robust, dynamic ad experience...
July 27, 2015

10 Marketing & Blog Ideas for August

August is a great time to round up your summer marketing efforts to prepare and plan for the fall. But without any major holidays, a lot of business […]
July 24, 2015
How to Use Google Forms for Business Marketing-2

How to Use Google Forms for Business Marketing

Online polls and surveys are useful tools for small businesses to connect with customers and gauge insight on customer satisfaction. Google Forms is a simple and convenient […]
July 24, 2015

This Week in Tech: Social Politics, Google Panda 4.2, Twitter Event Tracking

This week’s news is often tomorrow’s marketing struggle. Stay on top of what’s hitting the digital newsstands this week, and save your worries for another time. From social media becoming everyone's go-to news source, yet another Google Panda 4.2 algorithm update, and Twitter's launch of Event Tracking, there’s always something happening in digital. Here’s what’s happening, This Week in Tech...
July 22, 2015

Think the Color of Your Logo Doesn’t Matter?

Think the color of your logo doesn’t matter? It does. Don’t believe it? Just ask Spotify. The company's logo changed overnight from its original green color to a more vibrant bluish variation, causing quite the stir among Spotify users. What’s the big deal, you ask? A logo plays a major role in creating - and maintaining - brand identity. Make yours memorable! ...
July 22, 2015

8 Questions to Ask Before Hiring a Freelance Blog Writer

We all know that blogging for your business is important. It positions you as a helpful resource to potential customers and improves your SEO. Studies have […]
July 21, 2015

11 Instagram Photo Ideas to Find More Customers

Instagram is a great resource for small business marketing, but in order to most effectively represent your brand image, you need to post high quality and visually […]
July 21, 2015

To Blog or Not to Blog? The Answer is Yes.

Shakespeare contemplated whether or not he should write the play Hamlet. Don’t make the same mistake by asking yourself if your business should blog or not, because the answer is yes! Did you know that 65% of daily internet users read blogs? Why not get your brand or business out there by providing useful insights to online viewers? Here are some takeaway tips on business blogging...
July 20, 2015

8 Highly Effective Customer Retention Techniques

One of the biggest difficulties for a business is creating growth and marketing products and services. Businesses put a great deal of effort into this—trying to […]
July 16, 2015

The Future of Facebook Advertising: Clicks to Website

Business owners have, slowly but surely, come to realize managing a brand on social media is where they can develop their voice, set themselves apart from top competitors, and reach current customers as well as potential ones with immediacy. Advertising on social media platforms is a logical next step in building out a social brand. In Part I of this 3-part series, learn about Facebook's Clicks-to-Website ad platform to drive qualified traffic from your social pages to your site....