July 31, 2015

Marketing Tool of the Week: PostGuru

Facebook can be the biggest online channel for promoting your small business and finding new customers. We hear from our clients all the time that Facebook […]
July 30, 2015

Rebel With a Cause: Marketing that Matters

Do you fight for a cause you believe in? Do your customers? Corporate responsibility - whether you’re truly corporate or just a one-man shop - is important to consumers. People want to buy from companies that “do good” in the world. But what is Cause Marketing, why does it matter, and why does it work?...
July 28, 2015

The Future of Facebook Advertising: Carousel Ads

Facebook is making it easier than ever to build brand awareness and drive customer traffic to your website through their ad platform, with a variety of options and features to tailor your campaign to your unique business and needs. In Part II of this 3-part series, learn about Facebook's carousel ads to provide a vivid, visual experience to customers interested in your brand on social media! Carousel ads allow you to attach multiple images to one ad for a more robust, dynamic ad experience...
July 24, 2015
How to Use Google Forms for Business Marketing-2

How to Use Google Forms for Business Marketing

Online polls and surveys are useful tools for small businesses to connect with customers and gauge insight on customer satisfaction. Google Forms is a simple and convenient […]
July 24, 2015

This Week in Tech: Social Politics, Google Panda 4.2, Twitter Event Tracking

This week’s news is often tomorrow’s marketing struggle. Stay on top of what’s hitting the digital newsstands this week, and save your worries for another time. From social media becoming everyone's go-to news source, yet another Google Panda 4.2 algorithm update, and Twitter's launch of Event Tracking, there’s always something happening in digital. Here’s what’s happening, This Week in Tech...
July 22, 2015

Think the Color of Your Logo Doesn’t Matter?

Think the color of your logo doesn’t matter? It does. Don’t believe it? Just ask Spotify. The company's logo changed overnight from its original green color to a more vibrant bluish variation, causing quite the stir among Spotify users. What’s the big deal, you ask? A logo plays a major role in creating - and maintaining - brand identity. Make yours memorable! ...
July 22, 2015

8 Questions to Ask Before Hiring a Freelance Blog Writer

We all know that blogging for your business is important. It positions you as a helpful resource to potential customers and improves your SEO. Studies have […]
July 21, 2015

11 Instagram Photo Ideas to Find More Customers

Instagram is a great resource for small business marketing, but in order to most effectively represent your brand image, you need to post high quality and visually […]
July 21, 2015

To Blog or Not to Blog? The Answer is Yes.

Shakespeare contemplated whether or not he should write the play Hamlet. Don’t make the same mistake by asking yourself if your business should blog or not, because the answer is yes! Did you know that 65% of daily internet users read blogs? Why not get your brand or business out there by providing useful insights to online viewers? Here are some takeaway tips on business blogging...
July 20, 2015

8 Highly Effective Customer Retention Techniques

One of the biggest difficulties for a business is creating growth and marketing products and services. Businesses put a great deal of effort into this—trying to […]
July 16, 2015

The Future of Facebook Advertising: Clicks to Website

Business owners have, slowly but surely, come to realize managing a brand on social media is where they can develop their voice, set themselves apart from top competitors, and reach current customers as well as potential ones with immediacy. Advertising on social media platforms is a logical next step in building out a social brand. In Part I of this 3-part series, learn about Facebook's Clicks-to-Website ad platform to drive qualified traffic from your social pages to your site....
July 14, 2015
Customer Appreciation Ideas-2

Customer Appreciation Ideas

Recognizing customer patronage is not only the polite and personable thing to do, but it can help lead to loyal customers and more business in the […]
July 14, 2015

Lights! Camera! Action! The Value of Video For Your Business

What can you do with 30 seconds? Reheat last night’s dinner? Check email on your phone? How about organically build your brand, drive your revenue through the roof, and capture steadfast customer loyalty? That’s right. It’s time to launch your own video content to take customer engagement to the next level...
July 13, 2015

How to Connect with Bloggers and Influencers in Your Niche

Growing your online presence is essential if you want to build your brand. It not only provides increased access to potential clients, but it gives them an opportunity […]
July 10, 2015

Marketing Tool of the Week: How to Use PicMonkey

Producing captivating visual content is a large challenge for small businesses when it comes to marketing. We understand that Photoshop is pricey and difficult to use, […]
July 10, 2015

This Week in Tech: Facebook’s Beacons, Google’s Voice Search, Bing’s New Ads Homepage

From digital ads to search to social, there were several tech announcements in the recent weeks. These news items could have interesting implications for marketers and local business owners alike. What's happening This Week in Tech? From Facebook offering a simpler way to connect digitally with in-store customers to Google leading the shift to mobile voice search, we are on our way to an even more connected and personalized means of engaging customers....
July 9, 2015

Instagram is Important: Would Your Business Benefit?

People love pretty pictures, and a picture is worth a thousand clicks. This is why Instagram based their business model around pictures and why your business can't afford to ignore the importance of this social network. Their posts are square images with an optional caption, not a textual post with an optional attached picture. Reach your ideal consumers through engaging content and compelling, clickable ad images people love...
July 7, 2015

5 Tips for Using Instagram for a Small Business

Instagram is a photo-oriented social media platform that can be an effective means of promoting your business and brand without money. In a sea of so many […]
July 7, 2015

Recipe for E-Commerce Success

Do you have all the makings of a great e-commerce site? Get ready to boost your sales with a few simple best practices that will make your e-commerce site pop, entice customers, and leave people loving your business. What are the ingredients of a good e-commerce site?...
July 6, 2015

How to Write an About Us Page

Your business website tells potential clients and customers all about your business—what you do, the services you provide, how you can help customers. You website should also […]
July 2, 2015
6 Copyright Free Stock Photo Sites for Small Business Use

6 Copyright Free Stock Photo Sites for Small Business Use

Visual marketing is a crucial part of marketing your business. Images and photos not only catch the eye of readers, but they evoke emotions and connections toward a […]
July 2, 2015

Define Your Google Analytics Data

When you’ve finally launched your latest website, whether you know it or not, the process is just beginning. Now, install Google Analytics. This free platform, Google Analytics, gives you and your team visibility and insight into 1) what is working on your website and 2) what is not. Learn what your web visitors are looking for, where they are looking for it, and how they interact with your website - then tailor your website accordingly....