June 30, 2015

Social Media Day 2015: Get Social!

Happy Social Media Day! It’s 2015 and social media is no longer just that thing the kids are doing. Assuming you’re the savvy business owner you are, you’re already on social media. But are you really taking advantage of all that these digital platforms can do for you? From Facebook to Snapchat and blogging in between, study up on your social skills and you’ll be prepared to take the digital world by storm this year....
June 25, 2015

Are Facebook Beacons Good for Small Business Marketing?

Social media companies are doing everything they can to help businesses promote their products and services to potential customers. The world’s largest social media company, Facebook, […]
June 25, 2015
How to Use Hashtag Marketing to Grow Your Business

How to Use Hashtag Marketing to Grow Your Business

You have probably seen hashtags used on various platforms like Google+, Facebook, Twitter, Instagram, or Pinterest. But what are hashtags and why do businesses use them? Hashtags are […]
June 25, 2015

In the News: A Mobilegeddon Recap

Remember “Mobilegeddon”? Back in April of this year, Google rolled out an algorithm update that shook website owners to the core. This update was expected to have significant impacts on any websites that didn’t meet Google’s newest standards. It struck fear in the hearts of the SEO community. But what really happened after the April 21st roll-out? Did it really have that great of an impact?...
June 23, 2015
rebranding process rebranding a company

Rebranding Process: Considerations for Rebranding a Company

Sometimes it seems like companies change logos and names as often as their CEO’s change shirts— and sometimes the change is disorienting for the customer or […]
June 23, 2015

Hot Digital Trends – Summer 2015

When people think about summer, they often think of vacation. That’s not the case for the world of digital marketing. The industry is always active and changing, which keeps us on our toes. Every year, every season, there are new trends and hot strategies to keep up with, staying up to date with the digital current. We want to help you to know all about what’s hot for summer 2015 to help keep your business shining as bright as the sun....
June 22, 2015

Marketing Tool of the Week: Mention for Social Media Monitoring

If you’re like most people, you want to know when people are talking about your company or things that are relevant to you. But with all […]
June 19, 2015

This Week in Tech: Facebook’s Awareness Ads, Status Updates & Snapchat’s Geo-Revenue

There were a few social media announcements this week that could mean big things for small and medium-sized businesses. The latest stories come from social media giant Facebook, which had two interesting announcements, and from Snapchat, a relative newcomer to the social game which is becoming a real player in the market. From more effective ad targeting to content inspiration, your social media marketing efforts could see a bit of a boost as a result of this week’s news....
June 18, 2015

Writing Website Copy for Mobile

You’ve got a responsive website, designed to nimbly scale and adapt to any device your users throw at it. You’re ready for desktops, tablets, smartphones, smartwatches... you name it. Chances are, you think you’re sitting pretty. Think again. Creating a website experience for mobile users takes more than just a site that fits a smaller screen. Small-screen viewers require a totally different content experience....
June 16, 2015

Making Social Media Work for Your Campaign – Of Any Size

Every serious presidential candidate this year will have a team focused on building an active, engaging social media presence. They’ll document life on the campaign trail, push out important messages, raise money, recruit volunteers, and generally supplement their on-the-ground GOTV activities. Sounds like a luxury only a big campaign can enjoy, right? Wrong! The key to unlocking Facebook’s potential is a simple, yet tricky, strategy: post good content. Here are some tips on how to make social media work for your campaign, based on real-life examples!...
June 11, 2015

Using Gamification to Broaden Your Digital Marketing Strategy

What is Gamification? In a nutshell, gamification is the term for using game elements to motivate, engage, and reward players (or customers). Businesses large and small use gamification to boost their sales and customer base. We play games because they're fun to play, and can take the form of something as simple as a loyalty program where customers get a free ice cream after so many purchases, or even simply the chance to have your photo re-shared by a brand for bragging rights as a photo contest winner. So... are you game?...
June 10, 2015

What Techstars Taught Me About Marketing—27 Alumni Founders Open Up About Marketing Success

Whether you’re running a venture backed tech startup or a dog walking business, marketing is hard and can sink your business if you don’t get it right. […]