April 30, 2015

Working on Your (Site) Fitness for SEO Results

Let's be realistic. It used to be enough to stuff a web page full of industry-centric keywords and “Black Hat” tactics to improve your site’s rankings in search results. But now, to no one’s surprise, Google has wisened up and tightened the reins once more. So what does that mean for your Search Engine Optimization (SEO) campaign? It means that now, more than ever, it is imperative that your SEO campaign focuses on overall site health....
April 28, 2015

Small Town Business Marketing Ideas

Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be […]
April 28, 2015

Let’s Change the Way We View Video

An Age Old Proverb: Video Killed the Radio Star. Though it’s not 1980, the Buggles were in fact right that video would sweep the nation and take over the platforms which once existed for artists and companies to reach their audience. Video is one of the most effective tools your business can have in your repertoire, whether it's focused on a sales-like, commercial approach, a brand-distinguishing overview, or even a spot to talk about a promotion or deal....
April 24, 2015

Why Vanity Metrics Are Useless To Small Businesses

From small business owners to teenagers, we all put some stock into vanity metrics. Vanity metrics are the numbers reflecting your Followers and Likes on social media […]
April 23, 2015

How to Set Up a Google+ Page For Your Business

We’ve talked a lot elsewhere about the importance of building your business a Google+ page. A Google+ page for your business makes sure the current and […]
April 23, 2015

What to Expect When You’re (Digitally) Expecting?

Do you know what to expect from your next online campaign? Digital marketing can be tricky. Organic or paid? Display advertising? Email marketing? Social? There are a lot of marketing routes to take and you may not always know what to do once that campaign has gone live. Not all campaigns are going to result in a clear-cut lead or sale, but that doesn't mean that your business isn't going to grow from those digital marketing efforts....
April 22, 2015

How to Tag Someone on Facebook & Twitter

With so many users and channels, social media can be quite confusing, and features often go under-utilized. One such feature is tagging, a function that small businesses […]
April 21, 2015

It’s Mobilegeddon! Google’s Algorithm Update Takes Effect

Mobilegeddon is here! Since the algorithm announcement, business owners and marketers have had mobile on their mind, some for the first time. The April 21st roll out has been deemed "mobilegeddon" and "mobilepocalypse" due to the significant impact the update is expected to have on mobile search results and rankings across the globe. Here's how it'll impact your business, and how you can take on mobilegeddon!...
April 16, 2015

How to Write Content: A Guide

You know your business inside and out, but when it comes to writing about it, you’re tongue-tied. Figuring out how to explain what you do to the people who need you isn't always easy. At a loss for words? Here’s how to write your website content....
April 14, 2015
computer and coffee

How to Get More Likes on Facebook Posts

Ever get the feeling that no one is seeing your Facebook posts?  Due to changes on Facebook, the organic reach of business posts are down. This […]
April 14, 2015

You Have Live Chat – Now What?

As a business owner, having direct communication with your consumers is essential. Providing an immediate response can create great user experiences. Using tools like Live Chat not only facilitates those immediate responses, but also engages consumers and gains their trust in your company. So now that you've got Live Chat, what can you expect from it?...
April 10, 2015

Top 5 Tips from Local SEO for Small Businesses Webinar

Local businesses can improve their Search Engine Optimization (SEO) through some basic steps. To help small business owners get found online, we provided simple tips in […]
April 9, 2015

Goldilocks & The 3 Websites

How long should your website’s content be? It could be long and full of keywords, short and sweet for mobile, or somewhere in the middle. When balancing the needs of customers and search engines, is it too long? Too short? Or just right? How long should your content be to provide the right information without overwhelming people?...
April 8, 2015

What To Do With a Tax Refund

Tax season is often a time of dread for both individual and small business owners. But depending on your finances, you may have received a tax refund. […]
April 7, 2015

6 Ways You’re Using Social Media Wrong

Social Media is a balancing act: you need to maintain a proper mix of fun, informative, and your own personality to squeeze the most marketing value out of those Facebook and Twitter posts. When done properly, social media allows your customers to gain insight into the people behind the business and the “personality” of your brand. This can be an invaluable marketing tool, but only if you’re doing it the right way. Here are 6 ways you might be doing social media wrong...
April 6, 2015

Is Your Website Mobile-Friendly? Google Says It Better Be!

Heard about the new algorithm? Google is again updating their organic search algorithm. This time, they're looking to reward mobile-friendly websites - and taking aim at websites that are not. All website owners need to understand how best to protect their organic mobile rankings! This new mobile-friendly algorithm update will likely be more impactful than either of the past two updates...
April 2, 2015

So You Sent an Email – What’s Next?

So your email marketing campaign went out. You saw an increase in website traffic, in Facebook views, and additional calls started rolling in. How do you keep the conversation going? Learn from your data, repurpose your creative, and take the next steps to make the most of your campaign!...
April 1, 2015

FREE Stinging Success Kit

Get the NEW Stinging Success Kit from ThriveHive™ and never lose your marketing motivation again! ThriveHive™ is launching a new initiative to give small business owners some extra […]
April 1, 2015

April Fools! Using The Perfect Prank To Market Your Brand

April Fools’ Day gives all of us a great chance to learn, to laugh (especially at ourselves), and interact with each other in a creative and entertaining way. As a business trying to market your brand, the first day in April represents a unique opportunity to break from the mold of traditional content, reach millions (potentially) of people, and get them talking about you!...