March 30, 2015

Are You Using Live Chat? You Should Be!

Do you want to provide the best possible customer service? Of course you do! Tools like live chat help you reach out to customers browsing your website. Provide attention, care, and answer their questions on the spot, boosting your customers' experience on your site, and with your business. Not using Live Chat on your website yet? You should be!...
March 26, 2015

We Have a Winner! Why Contest is King

“YOU WIN!” What makes this tiny phrase so hugely important? Winning creates a fun spectacle everyone can enjoy from start to finish? It can also mean huge success for your business. Running contests through social media channels like Facebook and Instagram drives engagement, makes your customers feel involved, and builds your business through leads and loyal fans.
March 24, 2015

Computer Productivity Tools to Save Your Sanity

Does it seem like every day, you are working to keep track of more and more emails, appointments, and files with no end in sight? We feel your […]
March 24, 2015

Why Your Business Needs a Landing Page

Landing pages, if done correctly, will almost always increase your leads. When tied to a campaign, landing pages provide a consistent experience and drive conversions. Landing pages not only generate additional revenue, but also help you gain valuable insights into your ideal customer demographics and adapt your strategies accordingly...
March 20, 2015

The 3 Types of Advisers Small Business Owners Need

Building a small business is difficult on your own. Time and money constraints aside, most small business owners don’t have all of the knowledge they need to […]
March 19, 2015

Subject to Change

When it comes to email marketing, the importance of the subject line cannot be overstated. In 50 characters or less, you’re tasked with conveying a message that’s, at the very least, difficult to ignore. But between balancing brevity, avoiding spammy words, and creating intrigue, there's a lot to juggle. Embrace the simplicity of the task at hand and hint at what’s to be found inside to build interest and leads!...
March 16, 2015

Are you feeling lucky? Create your own luck in 1 hour!

Feeling lucky with your marketing? It doesn't matter! Great digital marketing requires time, effort, and know-how - not luck. Create your own luck! Do the right work behind the scenes, and you’ll get magical results....
March 16, 2015

How to Use Afterlight as a Marketing Tool

People process visual content much faster than written content. How can you turn your run of the mill pictures into something beautiful? Try Afterlight – a […]
March 16, 2015

Analyze This: What Data Can Do For Your Business

Learn to leverage web traffic to help your website convert. You put in all that time and effort to build your website, but do you know how your website is really performing? How many people have visited your site? How many pages did they visit? How long did they stay? With analytics reporting, you can use this data to build a better website, see how successful your marketing efforts are, and create a better overall user experience, ultimately leading to more customers and more sales....
March 12, 2015

Step-by-Step Guide: Create a Text Logo in 9 Short Steps

If you’re starting a business or are looking to improve your company’s brand identity, you might want to start by making a logo. Logos are a critical aspect of your brand helping customers identify you. So we came up with this step-by-step guide that any business owner, regardless of your artistic skills, can use to make a text logo in 9 short steps! ....
March 9, 2015

Hansel & Gretel: Digital Breadcrumbs

Help customers find their way! The web is vast and full of information that can be tough to wade through. How are customers ever supposed to find your business amidst all that clutter? Simple! Like Hansel and Gretl and their fabled trail of breadcrumbs, you can help customers find their way to your business with your very own digital marketing “breadcrumbs”...
March 5, 2015
How to Check Engagement on Facebook, Instagram, and Twitter (1)

How to Use Social Media to Engage Customers

Using social media for your business can be difficult if you don’t know what to do. We commonly get asked “What am I supposed to do […]
March 5, 2015

The Value of Trust & Video Ads

Whether you reach out to customers on social media, email, or even when they read your website, you're asking them to trust you - to choose you over your competitors. But there’s one problem: trust is something that's EARNED, not just readily handed over. So, the question is: “How can my customers get to know my company, and trust me enough to give me their business?” The answer is video advertising....
March 5, 2015

In the News: Instagram’s Clickable Ads

Big news! Instagram has announced the introduction of clickable ads. These multi-photo carousels allow brands to present beautiful images in sequence for a more engaging experience than one-off photos. Where links have been disallowed in posts, Instagram describes this change as a “new way for brands to tell stories” pleasing businesses and individuals alike...
March 3, 2015
3 Tips to Maximize Your Email Marketing ROI

3 Tips to Maximize Your Email Marketing ROI

Email marketing does not have to be difficult. The idea itself can sound daunting, but in reality email marketing is just sharing an actionable item with a group of users who should know about it. Constructing this message - and this actionable item - comes down to three basic questions: why, how, and who. If you can answer these three questions, you will be in great position to have an effective email marketing campaign....