February 26, 2015

Social Media in the Non-Profit Realm

Social media is a valuable tool for charities and non-profits, providing huge new opportunities for both fundraising and brand interaction. Many non-profits use social media to connect with their target audience in a way that is not as formal as with other mediums, which is a big advantage when trying to engage new audiences. Organizations can now take their cause and make it shareable, leveraging the power and viral nature of social media....
February 24, 2015

The Do's and Don'ts of Social Media Scheduling

Small business owners don’t have a lot of time for marketing. There are simple tricks like improving your SEO in 5 minutes and 5 minute marketing […]
February 24, 2015

Turn your followers into brand advocates

Today’s word of mouth marketing often comes through a Facebook post or a Tweet. Are you utilizing your most active, engaged followers? 84% of consumers say their friends and family are their trusted resources and can influence as much as 50% of sales! It’s time to turn your social media followers into brand advocates. How? Here are a few ideas...
February 19, 2015

Mega Micro Content

We've all heard that size doesn't matter. But does it? Can something as small as a tweet be as effective as something huge like an ebook? Not only can micro-sized content be as good as big pieces at driving engagement, but it can be even better, leading to huge results. It’s not about size - it’s how you use it. And when used properly, micro content can be tremendously powerful....
February 18, 2015

Marketing Tool of the Week: Yesware

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
February 17, 2015

LEGO My Brand: 3 Elements of Branding

These days, different marketing platforms are more interconnected than ever, which means it’s time to think about your company’s online presence holistically. Take a page out of LEGO's Branding Bible and you're well on your way to developing a consistent, integrative approach to branding. Much like your physical storefront, there are 3 primary elements that will shape the way consumers perceive your brand:...