February 26, 2015

Social Media in the Non-Profit Realm

Social media is a valuable tool for charities and non-profits, providing huge new opportunities for both fundraising and brand interaction. Many non-profits use social media to connect with their target audience in a way that is not as formal as with other mediums, which is a big advantage when trying to engage new audiences. Organizations can now take their cause and make it shareable, leveraging the power and viral nature of social media....
February 24, 2015

The Do's and Don'ts of Social Media Scheduling

Small business owners don’t have a lot of time for marketing. There are simple tricks like improving your SEO in 5 minutes and 5 minute marketing […]
February 24, 2015

Turn your followers into brand advocates

Today’s word of mouth marketing often comes through a Facebook post or a Tweet. Are you utilizing your most active, engaged followers? 84% of consumers say their friends and family are their trusted resources and can influence as much as 50% of sales! It’s time to turn your social media followers into brand advocates. How? Here are a few ideas...
February 19, 2015

Mega Micro Content

We've all heard that size doesn't matter. But does it? Can something as small as a tweet be as effective as something huge like an ebook? Not only can micro-sized content be as good as big pieces at driving engagement, but it can be even better, leading to huge results. It’s not about size - it’s how you use it. And when used properly, micro content can be tremendously powerful....
February 18, 2015

Marketing Tool of the Week: Yesware

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
February 17, 2015

LEGO My Brand: 3 Elements of Branding

These days, different marketing platforms are more interconnected than ever, which means it’s time to think about your company’s online presence holistically. Take a page out of LEGO's Branding Bible and you're well on your way to developing a consistent, integrative approach to branding. Much like your physical storefront, there are 3 primary elements that will shape the way consumers perceive your brand:...
February 16, 2015

Frozen Tundra, Hot Digital

When your daily routine has become shovel, shiver, repeat, as it has in New England (with 90+ inches of snow in just 3 weeks and a -20 wind chill) digital media may seem like more of a luxury than necessity. But in fact, it has proven to be an essential tool for many in helping survive this epic winter. Digital content allows businesses and government alike to communicate with customers, continue making sales, and provide hours and updates when we're all otherwise up to our eyes in snowbanks.
February 13, 2015

Digital Sweethearts

What could be sweeter than 2 marketing tools, working together and perfectly complementing one another’s efforts? Especially when one technique can be paired with another to create a stronger marketing strategy, greater than the sum of it’s parts! These digital sweethearts will make each other (and your marketing strategy) complete...
February 12, 2015
how to write your first blog post

How to Write Your First Blog Post

Writing your first blog post is intimidating for a lot of business owners. It’s normal to be a little nervous, but blogging is easier than you think! Many blogs […]
February 12, 2015

Shining Light on Dark Social

Dark Social. Sounds ominous, right? Defined simply, Dark Social is social sharing done through (previously) untraceable sources like email, private messaging (think texts and GChat), and other mobile information sharing apps. But if you can track where your content goes outside the realm of traditional social media channels, you can harness the power of "word of mouth" marketing...
February 10, 2015

What Every Killer Landing Page Needs

What is a Landing Page? Chances are you've encountered at least a few of them during your time browsing the web. A landing page is simply any page you are brought to after clicking a link from a search engine, tailored to a specific topic and designed to convert fast. Some businesses have seen a 300% conversion increase when testing landing pages as opposed to normal website pages! So how does your business find success with landing pages? These five features are imperative for quality landing pages and will ensure you are maximizing your potential leads:
February 4, 2015

7 Questions to Ask Your SEM Firm (to sound like an expert!)

It's no secret that Search Engine Marketing (SEM) can be an effective digital marketing tool. The effectiveness and the ROI of a well-managed SEM campaign is substantial! However, while you may want to bring in another company to help steer the wheel, it's important to ask the right questions to make sure you're staying on track. Here are some conversation points and questions to help ensure your campaign runs smoothly and reaches its absolute maximum potential. Our goal? To have you talking - and sounding - like a true SEM expert....
February 2, 2015

Groundhog Day Marketing: Break the Cycle!

Feel like you’re doing the same thing over and over, and you’re not seeing different results? You’re not crazy - you’re probably just not using your marketing tools effectively! Lucky for you, that’s easy to fix. How? Take a step back, assess your marketing tools and campaigns, and break the Groundhog Day cycle...