January 29, 2015

How to Use Google Alerts

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
January 29, 2015

Responsive Design: The Future

What's in store for the future of Responsive Web Design? We've covered the history of responsive and present day uses of the technology. So what's next? Yes, even something considered to be the future always has ways to improve. Responsive Server Side (RESS) and responsive typography are two major reasons the future's so bright for responsive, and for your business...
January 28, 2015
godaddy puppy

Lessons from GoDaddy's SuperBowl Controversy

GoDaddy is in the dog house over a SuperBowl commercial. The epic marketing flop caused outrage among animal lovers after GoDaddy released their planned SuperBowl XLIX “Journey Home” television commercial on […]
January 27, 2015

E-Commerce Essentials: Building a Better Business Online

Want to set up an e-commerce website for your business? These days, e-commerce is outpacing brick-and-mortar sales by leaps and bounds, thanks to its broad selection, ease of payment, and overall (mobile) convenience. Before you start raking in your digital dollars, however, there are a few elements that are essential to establishing an e-commerce empire. Let’s take a look at each one, and get your business ready to join the digital sales revolution!...
January 26, 2015

7 Things that Sabotage Small Business Owners

Small businesses are built on the passion of their owners. That passion is what creates success. But sometimes mistakes are made along the way. We’ve compiled a list […]
January 22, 2015

Boost Creativity with Coffitivity

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
January 22, 2015

Responsive Design: Today

In this second part of our series on responsive web design, we’ll explain how to utilize responsive design to better serve your visitors and offer a better user experience on your site. Why make two sites when one could be more powerful, modern and effective? Responsive is pretty powerful design method and can significantly improve your business....
January 21, 2015

How to Market Yourself to Your Customers

Learning how to market yourself to your customers is something that many business owners struggle with. The best way to do this is by communicating effectively […]
January 20, 2015

Snapchat: My Story & More in 2015

Chances are you've heard of Snapchat, though overhearing your 14-year-old son/niece/student discussing its cool factor, or the massive media coverage of the social messaging platform may be the extent of your familiarity. But 2015 may provide you with a much more formal introduction! If its massive user base, new features, and recent round of investments are any indication, 2015 holds big things for Snapchat....
January 15, 2015

How to Plan an Event Using Eventbrite

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
January 15, 2015

Responsive Design: A History

From humble beginnings to the standard of high-end, future-proof web design and development, responsive design is crucial for your business website. This three-part series will give an in-depth view of the history and future of responsive, and why you can't afford to miss out on the opportunities it presents....
January 13, 2015

Why Local Candidates Can’t Afford to Ignore Digital

With voters spending an increasing amount of time online, political candidates who ignore their online presence do so at their own risk. Traditional campaign strategies remain essential fundamentals for any candidate, but whether running for dog catcher or president, a strong online presence can add credibility, amplify your voice, and expand your base. Here are some digital media components any campaign can use to boost their online profile...
January 12, 2015

How to Create Cool Graphics for Your Business

Being a small business doesn’t mean that you can’t have great visual marketing graphics. But unless you’re a graphic designer, you might be intimidated by the thought […]
January 8, 2015

Small Businesses Put Social Media and Digital Marketing to Work

In business, it's important to remember that time is money. Digital marketing and social media allow small businesses to spend their marketing dollars much more efficiently and cost effectively than other types of advertising. Accurate, relevant listings, ads, and social media sites that reach the right consumers, in the right locations are crucial....
January 6, 2015

Beginner’s Guide to Website Length

A common question asked by businesses is: Just how long should my website be? When building a page, or an entire website, you need to make sure that you are addressing the needs of both your potential customer and also of the search engines that will provide traffic to your website. Finding a balance between these two parties can be tricky, but will yield the best results....
January 2, 2015

5 Digital Resolutions for 2015

At the start of any new year, we make wishes and promises for what we’d like to see in our lives in the coming 12 months. This year, resolve to do all that and more for your business. Get started in 2015 with a few Digital New Year’s Resolutions...