December 30, 2014

Viral Video Marketing – Roundup of 2014

Video marketing is one of our favorite types of marketing. Videos are a powerful way to engage potential customers and get your business message across. In 2014 we […]
December 29, 2014

Twitter: Big Changes for 2015

2014 brought Twitter users the ability to turn the average 140 character tweet into an engaging blast of content with the option of adding videos, GIFS, emoticons and more, plus indexing to let you search for any tweet ever posted. As the year comes to an end, there have been mentions of more big changes coming to Twitter in the new year. 2015 looks like a big year for the social media giant.....
December 26, 2014

3 Tips for Small Business Blogging

Blogging about your small business is a great way to increase your SEO to get your website found online and inform potential and current customers about […]
December 24, 2014

Rudolph the Digital Reindeer

Today, on this Christmas Eve, we have a little digital ditty -- with a holiday twist -- sung to the tune of Rudolph the Red-Nosed Reindeer...
December 23, 2014

Marketing Tool of the Week: WiseStamp

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
December 22, 2014

Year-End Countdown

As the clock ticks down toward the end of 2014, you're probably busy wrapping presents and wrapping up your marketing plan. But are you ready to kick off your brand and your business in January? Here are a few things to remember as you round out this year's marketing and gear up for 2015...
December 18, 2014

Psychology of Facebook 101

Psychology of Facebook 101: Bringing it back to human fundamentals with your Facebook posts. Facebook business pages should be used to make fans feel like they’re part of an active, engaging, and interesting community. And what better way to make a fan feel included and engaged than to start thinking and feeling like a fan? Put on your psychology caps and let’s get started!...
December 16, 2014

8 Days of Digital

Hanukkah is a holiday filled with fun games, delicious traditional foods, and 8 days of continuous giving. Feeling inspired by the light of the menorah, we're sharing some of our favorite tools to make your online life a little easier. Here are 8 digital marketing gifts in honor of this year's Hanukkah celebration:...
December 15, 2014

Don’t speak to me that way! Customer Communications

Thanks primarily to digital everything, today marketers like you have dozens of communications channels available. But which channels are best for marketing your product, service, or cause? There is no single, correct answer, but there is this one simple and effective process...
December 12, 2014

How to Create a "Click to Tweet" Link for Your Content (Marketing Tool of the Week)

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
December 11, 2014

Take to the Web: Your E-Commerce Checklist

Helpful Holiday Hints:

Take your awesome in-store selection to the web with a shiny new e-commerce site.

This holiday season has proven to be bigger on mobile than ever. Not only are customers browsing online stores on their smartphones and tablets, they’re buying.

How many sales are you missing out on because your shop isn’t online?

Take your store to the web! Your customers will love getting their hands on your cool products from...

December 9, 2014

Holiday Horror Stories (and how to avoid them)

Business owners know how easily things can go awry when it comes to managing social media sites. We spend a lot of time making sure we engage with our customers during the holidays. Whether it's sending out a holiday card or posting festive photos to social media, you make a conscious effort to put your best foot forward. But what happens when efforts start to unravel? Check out some examples of when things go horribly wrong on social media....