November 26, 2014

Give Thanks on Thanksgiving!

Tis the season for turkey, thyme, and being thankful. You can show your thanks to employees through the usual holiday bonuses and staff parties, but what about the very people who keep the lights on and your doors open? How can you show your customers how much you appreciate them this Thanksgiving?...
November 25, 2014

Marketing Tool of the Week: Piktochart

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 24, 2014

Google Shopping Shifts to Adwords Model

Google has become a leader with innovative products and consistent quality. Well now it seems they’re monetizing those products in new ways, which can have serious repercussions for e-retailers who have been leveraging Google Shopping listings. Last month, product listing ad campaigns were automatically upgraded to "Shopping campaigns" What does this mean?....
November 21, 2014

Infographic: 6 Elements of a Great Website

A website is the first chance a small business has to make a good impression online. That’s a tough burden, but it doesn’t have to be! […]
November 20, 2014

Mastering Web Copy for Mobile, the Easy Way

When it comes to the written word on the web, there are a few time-tested philosophies that are proven to be effective and engaging both on mobile and off. By using them as a guide, you can create amazing, informative content that not only has personality - and credibility - but converts for leads and sales, providing better ROI to your business....
November 18, 2014

Marketing Tool of the Week: Soovle

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 18, 2014

6 Email Tips for Marketing

Email marketing is a well-known and very effective way to promote products and campaigns. But when email inboxes are packed with promotions, how do you make yours stand out? Email marketing can deliver big success for a small price. Here are 6 tips to make your email marketing campaign more effective...
November 17, 2014

Google Drops Local Carousel to Focus on Pigeon

Google is officially dropping the horizontal carousel used to display local search results. Instead, searchers will see a 3-pack of results for searches including hotels, restaurants, nightlife, and entertainment. So what does this update mean for local businesses?...
November 14, 2014

How Do You Know If You Have Good SEO?

You hear all the time that SEO is one of the best ways to market your small business. SEO is what will  make your website rank higher in […]
November 13, 2014

Seasonality of Search: How Companies Benefit From Holiday PPC

With the holiday season quickly approaching, businesses are gearing up for the final sales push of the year. One way to stay ahead of the game is by using Search Engine Marketing (Pay-Per-Click) campaigns to easily get found by customers online. Let’s take a look at some tips and tricks marketers can follow to get a piece of the holiday spending pie online.....
November 12, 2014

Small Business, Big Love #SMALLBIZBIGLOVE

Hard work, passion, and love are at the heart of your business. We know how much effort you put into making your small business succeed and we […]
November 11, 2014

Social Media Breakdown: The Basics

The hardest part of social media marketing is deciding which network is right for you. Let's take a look at the most popular social media sites for businesses - Facebook, Twitter, LinkedIn, and Google+ - to try and assess which one fits you best....