November 28, 2014

Get Noticed on Small Business Saturday

But amid all the hustle and bustle (and pushing and shoving) on Black Friday, be sure to save some energy for an even more important day - Small Business Saturday! Now in it’s 4th year running, we celebrate mom-and-pop shops with Small Business Saturday. Here are a few tools to get noticed this holiday season!...
November 26, 2014

Give Thanks on Thanksgiving!

Tis the season for turkey, thyme, and being thankful. You can show your thanks to employees through the usual holiday bonuses and staff parties, but what about the very people who keep the lights on and your doors open? How can you show your customers how much you appreciate them this Thanksgiving?...
November 25, 2014

Marketing Tool of the Week: Piktochart

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small […]
November 24, 2014

Google Shopping Shifts to Adwords Model

Google has become a leader with innovative products and consistent quality. Well now it seems they’re monetizing those products in new ways, which can have serious repercussions for e-retailers who have been leveraging Google Shopping listings. Last month, product listing ad campaigns were automatically upgraded to "Shopping campaigns" What does this mean?....
November 21, 2014

Infographic: 6 Elements of a Great Website

A website is the first chance a small business has to make a good impression online. That’s a tough burden, but it doesn’t have to be! […]
November 20, 2014

Mastering Web Copy for Mobile, the Easy Way

When it comes to the written word on the web, there are a few time-tested philosophies that are proven to be effective and engaging both on mobile and off. By using them as a guide, you can create amazing, informative content that not only has personality - and credibility - but converts for leads and sales, providing better ROI to your business....