October 31, 2014

Marketing Tool of the Week: Unsplash

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
October 31, 2014

Are You Afraid of Digital?

Don’t be spooked by online marketing tools! We’re debunking myths and revealing the truth behind the monsters that go bump in the virtual night...
October 30, 2014

“More than Keywords”: Conversations with SEO

As part of our Conversations with Propel interview series, the SEO Team took time out to discuss the do’s, don’ts, and what if’s of Search Engine Optimization. From the important factors other than keywords to the future of content, Dave and Katie covered everything you need to know about SEO, and more!...
October 28, 2014

What to Expect With Display Advertising

Can Display Advertising be measured in the same ways as a PPC campaign? People often make the mistake of thinking that paid search and display advertising are the same, and can be measured with similar metrics. The truth is that there are a few very important differences between SEM and Display and how they're measured...
October 27, 2014

Halloween Marketing Tricks

Boo! Halloween is right around the corner! The end of this week will bring children dressed up, trick-or-treating, and parties. That also means that it could […]
October 24, 2014

Marketing Tool of the Week: Trello

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
October 23, 2014

5 Warning Signs it’s Time to Hire a Marketer

Many small business owners start out solo. Over time, however, you start to wonder – could I get better marketing results if I used a marketing company? But, how do you know when it’s time to stop doing it yourself? Here are five signs that it may be time to hire a marketer...
October 21, 2014

6 Elements of a Great Website

You’ve heard that websites are the window into a small business. You know that having a presence online is important if you want to grow your […]
October 21, 2014

10 Things Your Competitors Can Teach You

When it comes to digital marketing, there’s a lot to learn from other local businesses, particularly those in your industry. Who’s doing things right? Take a look at what they’re doing and how they’re making it work, and put that to work for your business. Here are 10 things you can learn from the competition about digital strategy:...
October 17, 2014

4 Ways to Get Out the Vote with Digital

How can websites, display ads, and social media help you get out the vote this campaign season? Digital marketing can help your campaign pivot quickly, improve efficiency, amplify your voice, expand your audience, and reduce wasted ad spend – freeing up time and resources that can be used elsewhere....
October 17, 2014

Marketing Tool of the Week: Google Primer

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
October 10, 2014

Marketing Tool of the Week: Essential Marketing Glossary

Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together a this marketing dictionary for you to […]
October 10, 2014

Customer Service Week 2014

Did you know that 66% of global consumers stopped doing business with a provider due to poor customer service experiences? From in-person conversations to friendly banter on social media, Customer Service Representatives are invaluable to the success of your business. So to wrap up Customer Service Week, we at Propel would like to give a big shout-out to our own beloved team...
October 9, 2014

The 9 Commandments of Millennial Marketing

Millennials also have huge influence over purchasing trends, and represent over $1 trillion in sales. To resonate with them, you must put your faith in following new trends, and commit these 9 Commandments of Millennial Marketing to memory to reach the milk and honey...
October 9, 2014

5 Steps to Growing Your Pinterest Following

Pinterest is one of the most exciting and fastest growing social networks out there today. Pinners are enthusiastic and highly active. Perhaps you’ve started a Pinterest profile […]
October 7, 2014

Act Now or Forever Hold Your PPC: Why every SMB needs Digital Advertising

The acronyms SEO, PPC, and CTR might not mean much to the average local business owner, but they're crucial to your online success. SMBs that embrace digital advertising can expect to be rewarded with a cost-effective way to reach their ideal customers in a more personalized, conversational, and customer-friendly way than traditional advertising ever has...
October 7, 2014

Are You Making This Marketing Mistake?

Your website is the key to getting your business found online. You’ve spent valuable time and money making your website a reflection of yourself and your […]
October 3, 2014

Marketing Tool of the Week: Blogging Glossary

Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together a series of marketing glossaries to make things […]
October 2, 2014

10 Marketing and Blog Ideas for October

October is upon us! What better way to kick off a new month than with a list of great marketing ideas? Here are some ways to […]
October 2, 2014

Get the Word Out: Marketing Your Message

How are you spreading the word about your campaign? There’s a whole host of digital marketing tools that can help you get your message out in front of a wide audience. From campaign billboards to social networking, online marketing can be a powerful ally in marketing your message....