August 27, 2014

In the News: Hyperlapse App by Instagram

As if we needed another reason to love Instagram, the company has released a brand new app called Hyperlapse that places high quality videography in the palm of our hand. As of Tuesday the 26th, iPhone users can download Hyperlapse and turn shaky video footage into mind-blowing time lapses. Instagram has once again found a way to bring high cost quality to the masses!...
August 26, 2014

Seal the Deal with Retargeting

So you’ve got customers coming to your website, but when it comes down to it they just aren’t ready to seal the deal. How do you stay on their minds until they’re ready to make a purchase?

No matter how compelling your website may be or how thorough your marketing strategy, sometimes customers just aren’t ready to make the call or click “buy” the first time they visit your website. In fact, a mere...

August 21, 2014

Instagram for Small Business: Easy, Fun and Effective

With 200 million monthly active users, Instagram is a social marketing tool that shouldn’t be overlooked. So, why should you be using this network to market your small business? The answer is simple: you would be crazy not to! Besides being free to download, Instagram is easy, fun, and effective in terms of spreading brand awareness to your most sought-after customers....
August 19, 2014

Understand and Maximize Return on Ad Spend

You’re thinking about running a paid search campaign to attract potential customers looking for your services in your local area. How do you know if you'll see a return on your advertising investment? Luckily, you can settle these fears by following a few simple steps and an easy formula to generate new business and help you identify a return on your ad spend. ...
August 14, 2014

Eyes and Ears: Video for Your Local Business

Bring your business to life with a video ad full of vivid images, dynamic transitions, and clear branding to call attention to your business. Video grabs a prospective customer’s eyes and ears for deeper engagement, catching their eyes and ears to learn more....
August 12, 2014

5 Essential Factors that Affect Your Online Reputation

In an age where research for products and services is done primarily online, the way your brand is represented on the Internet is more important than ever. Customers can make a quick opinion about whether they trust your business just by glancing at your brand’s online profile. What factors can affect your online reputation?...
August 7, 2014

4 Fast Ways to Use Service for Success

You know how important customer service can be to the success of your business. How do you integrate it into the everyday? By following a few simple steps, your business will not only reap the benefits of great service, but could also emerge as an innovative thought leader in your industry...
August 5, 2014

In Email Marketing, Subject Lines are Everything

What makes an email worth opening? These days, a person’s inbox is jam-packed with sales messages. So how do you get noticed among the masses? Create an offer they can’t refuse with a well-crafted email subject line. Here are some tips and tricks to nailing your next email marketing campaign...
August 1, 2014

Pin Like a Pro: Marketing with Pinterest Part 2

To really leverage Pinterest’s power, there is a lot more you can (and should!) do once you've created your business' page. In Part 1 of marketing with Pinterest, we helped you get started and establish your presence on Pinterest, but like other social networks, just setting up an account is just where the work begins. What's next to take advantage of Pinterest's wide reach and audience?...